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All Journal Fokus Ekonomi Jurnal Pendidikan Ekonomi (JURKAMI) Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Tematik Fokus Abdimas
Tasriastuti, Nurrohmi Ambar
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Journal : Fokus Abdimas

 1 
Pemasaran Produk UMKM secara Online pada Pelaku Usaha di Kelurahan Plamongansari Semarang Harminingtyas, Rudika; Widowati, Maduretno; Tasriastuti, Nurrohmi Ambar
Fokus ABDIMAS Vol 3, No 1: April 2024
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.3.1.54-60

Abstract

Abstrak: Pemasaran merupakan hal yang sangat penting bagi perusahaan atau bagi para pelaku usaha. Pemasaran merupakan jantungnya sebuah organisasi, karena dengan pemasaran perusahaan akan mendapatkan income yang dapat dipakai untuk pengembangan usahanya dan kebutuhan usaha lainnya UMKM berperan sangat penting dalam perputaran perekonomian mayarakat, dan menjadi salah satu solusi dalam mengatasi pengangguran. Akan tetapi kelompok usaha ini masih memghadapi berbagai tantangan untuk lebih berdaya saing,terutama dibidang pemasaran .Sehingga mereka perlu diberikan informasi pemasaran terbaru. Terutama pemasaran seacara online atau digital marketing dengan maemanfaatkan media sosial..Sehingga perlu diberikan informasi melalui pemasaran online berupa penyuluhan. Deamikian juga kepada Pelaku Usaha UMKM di Kelurahan Plamoangansarin Semarang perlu diberikan Penyuluhan dengan memberikan informasi yang terbaru khususnya tentang pemasaran secara online ,baik penjualan maupun promosinya. Kata Kunci: Penyuluhan , Pemasaran online, Produk
MENINGKATKAN PENJUALAN SECARA DIGITAL MARKETING DAN SERTIFIKASI PRODUK HALAL UMKM KECAMATAN TINGKIR KOTA SALATIGA Harminingtyas, Rudika; Prabowo, Catur; Fahlefi, Diva Riza; Tasriastuti, Nurrohmi Ambar; Widowati, Maduretno
Fokus ABDIMAS Vol 3, No 2: Oktober 2024
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.3.2.186-189

Abstract

Salatiga is a city located in Central Java Province, Indonesia. This city is known as a cool area because it is located on the slopes of Mount Ungaran. Salatiga has a rich history and is a comfortable place to live as well as a center of government, economy and recreation. Tingkir is also a sub-district in Salatiga City, Central Java Province. Basically, MSMEs are a productive business or business that is run by individuals, groups, households, or small business entities that meet the standards as micro-businesses. So, it can be concluded that this MSME as a business managed by people from the lower middle class, this MSME aims to expand employment opportunities and provide economic services to the community at large. The characteristics of MSMEs are usually that business actors have not yet gained access to banking, but can access non-banking institutions, Generally do not have a business license, including a Taxpayer Identification Number (NPWP). The place of business can move. The commodity goods produced by the business are not fixed and can change.By looking at the conditions in the field, the MSMEs were given training on improving the use of digital technology which is currently widely used by the community. They feel that what they have done so far has not been optimal because they do not know what to do with technological advances. With this training, they open their hearts and minds to develop their business with the knowledge received during this training, namely marketing through digital media. This training is very helpful for MSMEs in trying to increase sales of their products so that they can cover their operational costs and can get decent profits and do not need to worry about sluggish sales. It is hoped that participants can continue to improve their businesses and use the right technology so that the businesses they run can grow
PENGEMBANGAN KETRAMPILAN MENJAHIT PARA PENYANDANG DISABILITAS KABUPATEN GROBOGAN BERSAMA LPK BELVA Wahyuningsih, Susanti; Tasriastuti, Nurrohmi Ambar; Kurniawati, Endang; Sulikah, Sulikah; Fitriani, Fatma Awalia; Pratiwi, Yusi; Iffah, Milchatul; Sidiq, Fajar
Fokus ABDIMAS Vol 1, No 2: APRIL 2023
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.1.2.41-45

Abstract

Development of sewing skills for persons with disabilities is carried out with the aim of improving their skills so that they can open jobs or business. This sewing training development activity is in the form of training in making product designs and making dress patterns. The results in this study are that person with disabilities who are considerate incapable of being productive, creative and innovative by being given sewing development training are able to help improve their business skills which can be useful for starting a business.Keywords : Development, disabilities, training, sewing skills
SMART INVESTMENT EDUCATION FOR MEMBERS OF THE DIAN HUSADA CONSUMER COOPERATIVE IN DEMAK REGENCY Adhi, Daniel Kartika; Wahyuningsih, Panca; Tasriastuti, Nurrohmi Ambar
Fokus ABDIMAS Vol 4, No 2: Oktober 2025
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.v4i2.1592

Abstract

This community service program aims to improve the financial literacy and investment skills of members of the Dian Husada Consumer Cooperative, Demak Regency, through the “Smart Investment Education” initiative. The program was motivated by the low understanding among members of legal investment instruments and the lack of long-term financial planning. The methods applied include participatory training, risk profile simulations, and assistance in preparing personal investment plans. The activity resulted in a 72% improvement in members’ understanding of investment concepts, behavioral changes reflected in increased member savings, and greater awareness of the importance of investment products supervised by the Financial Services Authority (OJK). This article emphasizes that cooperatives can play a strategic role as financial education centers for their members and as partners to regulators in building financially literate communities.Keywords: financial literacy, investment, cooperative, economic empowerment, OJK
Co-Authors Adhi, Daniel Kartika Af'idah, Kamilatul Catur Prabowo Diva Riza Fahlefi Endang Kurniawati, Endang Fitriani, Fatma Awalia Iffah, Milchatul Ignatius Henri Pelupessy Lies Indriyatni Maduretno Widowati Mohklas Mohklas, Mohklas Panca Wahyuningsih Pratiwi, Yusi Rudika Harminingtyas Sari, Dian Anita Saudah, Nurus Sidiq, Fajar Sulikah Sulikah Susanti Wahyuningsih, Susanti