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All Journal International Journal Of Science, Technology & Management (IJSTM) Journal of Management and Social Sciences Maslahah: Jurnal Manajemen dan Ekonomi Syariah Epaper Bisnis: International Journal Entrepreneurship and Management
Yusuf Ronny Edward
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Journal : International Journal Of Science, Technology

 1 
The Effect Of Organizational Culture,Motivation, And Communication On Employee Job Satisfaction With Organizational Commitment As A Moderating Variable At Pt Fan Solusindo Bersama Muhammad Asyari Syahab; Yusuf Ronny Edward; Salman Faris; Alex Tribuana Sutanto
International Journal of Science, Technology & Management Vol. 3 No. 2 (2022): March 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i2.485

Abstract

This study aims to determine the effect of organizational culture, motivation, communication and level of knowledge on employee job satisfaction with organizational commitment as a moderating variable. Case study at PT. Fan Solusindo Bersama. Methods of data collection is done through a questionnaire distributed to employees of PT. Fan Solusindo Bersama. This type of research is quantitative research. The object of research used is all employees of PT. Fan Solusindo Bersama. The population in this study were employees of PT. Fan Solusindo Bersama, with a sample of 100 respondents. By using accidental sampling method. The data obtained were then processed with SPSS version 16 and data analysis techniques using validity tests, reliability tests, statistical tests, classical assumption tests and MRA (Moderated Analysis Regression) tests. Based on the Moderated Regression Analysis (MRA) test, it shows that organizational culture, motivation, communication and level of knowledge on employee job satisfaction have a positive and significant effect. Organizational commitment can be a moderating variable of organizational culture, motivation, communication on job satisfaction of employees at PT. Fan Solutions Bersama.
The Effect Of Marketing Communications Strategy And Promotion On Customer Loyalty With Customer Satisfaction As A Moderating Variable In Pt. Bank Rakyat Indonesia Tbk Especially In Work Units Kcp Diski Year 2019 Purnomo, Dedi; Yusuf Ronny Edward; Syaifuddin; Sofiyan
International Journal of Science, Technology & Management Vol. 3 No. 2 (2022): March 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i2.490

Abstract

The research was conducted with the aim of knowing the effect of marketing and promotional communication strategies on customer loyalty with customer satisfaction as the moderating variable. The study used primary data sourced from research questionnaires. The population in this study are customers at PT.Bank Rakyat Indonesia.Tbk, especially the KCP Diski work unit, amounting to 14,021 people. Then the sample used in the study was 100 respondents with saturated sampling technique. The data analysis method used Moderated Regression Analysis (MRA). The results showed that the Marketing Communication Strategy had a positive and significant effect on Customer Loyalty using BRI bank products. Promotion has a positive and significant impact on customer loyalty using BRI bank products. Customer satisfaction is not able to be a moderating variable of Marketing Communication Strategy on Customer Loyalty using BRI bank products. Customer satisfaction is not able to be a moderating variable of the level of promotion of customer loyalty using BRI bank products. Thus, the customer satisfaction variable cannot be an independent variable or an intervening variable.
Co-Authors A Hadi Arifin Alex Tribuana Sutanto Cut Fitri Rostina Indha Aprida Sutari Kuras Purba Muhammad Asyari Syahab Normansyah Normansyah Purnomo, Dedi Salman Faris Sofiyan Syaifuddin Syaifuddin Syaifuddin Trisna Magdalena Yusniar Lubis