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All Journal INTEK: Informatika dan Teknologi Informasi JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Sylva Lestari International Journal of Travel, Hospitality and Events Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Social Service and Empowerment
Murhadi
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Public Health Social Sciences Transportation Other

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Journal : Journal of Social Service and Empowerment

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Pelatihan Digital Branding Dengan Media Sosial Melalui Pengelolaan Homestay di Desa Wisata Leuwimalang Bogor Murhadi
Journal of Social Service and Empowerment Vol. 2 No. 2 (2025): Journal of Social Service and Empowerment (JOSSE)
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/josse.v2i2.671

Abstract

ABSTRACT The development of information technology and social media has changed branding patterns in tourism activities, including in homestay management in Leuwimalang Tourism Village. However, many homestay managers do not yet have the skills to optimally utilize digital media to build brand awareness or a positive image of the tourist village, which can increase the attractiveness of potential tourists. This community service activity aims to improve the digital branding communication capacity of homestay managers in Leuwimalang Tourism Village, Bogor through training in creating engaging, informative, and relevant social media content. The methods used included material delivery, interactive discussions on engaging and informative content concepts, and direct discussions on content creation by homestay managers. The training was attended by homestay managers who are residents of Leuwimalang Tourism Village. The results of this activity indicate that content published on the website and Instagram account needs to be updated with photos of activities that are current, informative, interesting, and consistent in terms of display. In addition, training participants gained an increased understanding of digital branding, photo and video production skills, and the ability to manage social media accounts and websites professionally. In conclusion, this training is effective in increasing the capacity of branding and promotional communication through digital media in homestay management, which is expected to have an impact on increasing tourist visits and the economic sustainability of tourist villages. Keywoards: digital branding, homestay, media sosial, desa wisata, pelatihan   ABSTRAK Perkembangan teknologi informasi dan media sosial telah mengubah pola branding pada aktivitas pariwisata, termasuk dalam pengelolaan homestay di Desa Wisata Leuwimalang. Namun, banyak pengelola homestay yang belum memiliki keterampilan secara optimal dalam memanfaatkan media digital untuk membangun brand awareness atau citra positif desa wisata, yang dapat meningkatkan daya tarik calon wisatawan. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas komunikasi digital branding pengelola homestay di Desa Wisata Leuwimalang Bogor melalui pelatihan pembuatan konten media sosial yang menarik, informatif, dan relevan. Metode yang digunakan meliputi penyampaian materi, diskusi interaktif mengenai konsep konten yang menarik dan informatif, serta diskusi langsung dalam pembuatan konten oleh para pengelola homestay. Pelatihan diikuti oleh pengelola homestay yaitu warga Desa Wisata Leuwimalang. Hasil kegiatan ini menunjukkan bahwa konten yang dipublikasikan di website maupun akun Instagram perlu adanya pembaharuan dengan foto-foto kegiatan yang terkini, informatif, menarik, dan konsisten dari sisi penayangan. Selain itu, peserta pelatihan mendapat peningkatan pemahaman terkait digital branding, keterampilan produksi foto dan video, serta kemampuan mengelola akun media sosial dan website secara profesional. Kesimpulan, pelatihan ini efektif dalam meningkatkan kapasitas komunikasi branding dan promosi melalui media digital pada pengelolaan homestay, yang diharapkan akan berdampak pada peningkatan kunjungan wisatawan dan keberlanjutan ekonomi desa wisata. Kata Kunci: digital branding, homestay, social media, tourist village, training
Meningkatkan Dampak Sosial Media: Konten Berkualitas & Strategi Pemasaran Online di Desa Wisata Mulyaharja Kota Bogor Fathiya, Hanny; Handayani, Eva; Samar, Yohanna Angelina; Winona, Caroline; Murhadi; Sulistiyowati, Reni
Journal of Social Service and Empowerment Vol. 2 No. 2 (2025): Journal of Social Service and Empowerment (JOSSE)
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/josse.v2i2.688

Abstract

ABSTRACT Mulyaharja Tourism Village, located in Bogor City, holds great potential for the development of natural and cultural tourism. However, the use of social media as a promotional tool remains limited. This community service program aims to enhance the capacity of tourism actors and local communities in effectively utilizing social media through training in content creation, digital marketing strategies, and consistent account management. The implementation methods include village potential mapping, social media training, workshops on designing tourism packages, and joint evaluations with participants. The results of the program indicate that although the village’s social media accounts already feature attractive content, consistency in posting and strategic management still needs improvement. With consistent and well-directed use of social media, Mulyaharja Tourism Village is expected to strengthen its tourism appeal while also supporting local economic development Keywoards: Media Social, Training, Marketing   ABSTRAK Desa Wisata Mulyaharja, Kota Bogor, memiliki potensi besar dalam pengembangan wisata alam dan budaya, namun pemanfaatan media sosial sebagai sarana promosi masih terbatas. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku wisata dan masyarakat lokal dalam memanfaatkan media sosial secara efektif melalui pelatihan pembuatan konten, strategi pemasaran digital, serta pengelolaan akun yang konsisten. Metode pelaksanaan meliputi perencanaan potensi desa, pelatihan penggunaan media sosial, workshop penyusunan paket wisata, serta evaluasi bersama peserta. Hasil kegiatan menunjukkan bahwa meskipun akun media sosial desa sudah memiliki konten menarik, konsistensi unggahan dan strategi pengelolaan masih perlu ditingkatkan. Dengan pemanfaatan media sosial yang konsisten dan terarah, Desa Mulyaharja diharapkan mampu memperkuat daya tarik wisata sekaligus mendukung pengembangan ekonomi lokal. Kata Kunci: Media Sosial, Pelatihan, Pemasaran
Co-Authors Aditianto Agus Setiawan Christine Wulandari Edric Maulana Endro Prasetyo Wahono Entas, Derinta Fathiya, Hanny Handayani, Eva Irvan Rifa'i Jumasa, Hamid Muhammad M. Slamet Riyadi Marwan MUNAWAR Murry Harmawan Saputra Nasution, Miftahul Jannah Pasa, Ike Yunia Ruzaini, Hafidz Salsabila Yasmin Wijaya Samar, Yohanna Angelina Samsul Bakri Satrio Sulistiyowati, Reni Suyitno Tugiyono Wahju Tjahjo Saputro Wahyuni, Nenny Winona, Caroline