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All Journal Jurnal Pengabdian Masyarakat Indonesia Sejahtera Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Master Manajemen Jurnal Bisnis Kreatif dan Inovatif Jurnal Kemitraan Masyarakat Jurnal Pelayanan Masyarakat JIMEK Brilliant International Journal of Management and Tourism Jurnal Riset dan Inovasi Manajemen
Dewi Ariefahnoor
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Other

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Proyeksi Peningkatan Penjualan Motor Merk Honda Dengan Metode Least Square Noorlaily Maulida; Periyadi Periyadi; Dewi Ariefahnoor
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 2 (2024): APRIL : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i2.824

Abstract

In determining sales targets, each Dealer determines sales targets only based on previous sales, without any fixed calculation method. The aim of this research is to find a calculation method that is considered closest, so that it can be used to determine sales targets for the next period. The sample studied was sales of automatic motorbikes in October, November and December for the 2022 period, using actual company sales data as a reference as a comparison. The research results show that the Least Square Method can be implemented as a fixed calculation to determine sales targets for Honda brand motorbikes, with an average MAPE value of 5.3% or an accuracy value of 94.7%.
Mengembangkan Ide Kreatif Penjualan Produk Purun Melalui Digital Marketing Khuzaini Khuzaini; Periyadi Periyadi; Sri Bulkia; Dewi Ariefahnoor
Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Vol. 2 No. 2 (2024): April : Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pandawa.v2i2.731

Abstract

One of the businesses that is affected by changes in times and technology is purun crafts . Based on observations, it shows that the biggest problem with the existence of this business is the inability to access the market in a sustainable manner. On the other hand, there is a limited amount of raw materials taken directly from nature in swamp areas that have been converted into housing, and a limited number of craftsmen. Other problems are related to the availability of skilled labor, product durability and the involvement of creativity in producing the product.
Pengenalan Digital Marketing Bagi Pelaku Usaha UMKM Diwilayah Kabupaten Kotabaru Periyadi Periyadi; Junaidi Junaidi; Noorlaily Maulida; Abdul Kadir. Ms; Dewi Ariefahnoor; M. Haris Syafitri; Edy Mahfudz; Sri Bulkia
Jurnal Pengabdian Masyarakat Indonesia Sejahtera Vol. 3 No. 4 (2024): Desember: Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jpmis.v4i1.2048

Abstract

The change in marketing behavior from conventional to digital is not balanced by the existence of MSMEs who use digital marketing, even though MSMEs are believed to be able to spur the Indonesian economy. The use of digital technology-based marketing concepts is a hope for MSMEs to develop into centers of economic power. Digital marketing promotional media is expected to be an effective choice for MSMEs in developing their business and reaching national and international markets. Conventional promotional media that require a lot of money and are much more complicated are no longer the main concern for MSMEs because of digital marketing.
Pemberdayaan Ekonomi Produktif pada Masyarakat Miskin di Wilayah Kelurahan Puruk Cahu Seberang Kabupaten Murung Raya Kalimantan Tengah Periyadi Periyadi; Abdul Kadir. MS; Junaidi Junaidi; Noorlaily Maulida; Dewi Ariefahnoor; Edy Mahfuz; Muhammad Haris Syafitri
Jurnal Pelayanan Masyarakat Vol. 2 No. 2 (2025): Juni: Jurnal Pelayanan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/jpm.v2i2.1994

Abstract

Science continues to advance over time. This development has led to the birth of various new technologies that mark the progress of the times. Currently, technology has entered the digital era, where almost all areas of life are beginning to utilize these advances to increase work efficiency and effectiveness. In Indonesia, digital transformation has also penetrated various sectors, including education. This change presents a significant opportunity for the world of education to expand access, improve the quality of learning, and encourage innovation in teaching methods. As an entity closely linked to human culture and civilization, education has undergone significant changes in the era of globalization. The use of digital technologies, such as online learning, learning management systems (LMS), and interactive media, has become an integral part of the educational process. This not only facilitates the delivery of material but also opens up more flexible and inclusive learning opportunities for various levels of society. However, behind these opportunities, challenges also arise, such as disparities in technology access, low digital literacy in some communities, and the need to adapt curricula and teaching methods to be relevant to current developments. Therefore, the success of educational transformation in the digital era depends not only on the availability of technology but also on the readiness of human resources, including educators and students, to optimize its use. Therefore, the development of digital science and technology has become a driving force for global educational change. Education is required to adapt quickly and accurately to produce a generation that is not only academically intelligent.
Factors That Affect Employee Satisfaction of Rsi Sultan Agung Banjarbaru South Kalimantan Dewi Ariefahnoor; Ridha Setina Arini
Brilliant International Journal Of Management And Tourism Vol. 5 No. 2 (2025): : Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i2.5349

Abstract

With high work morale, it will create outstanding employees where work can be completed quickly, absenteeism can be minimized, damage can be reduced and the possibility of employee transfer to another company can be minimized. Work morale and job satisfaction greatly affect the achievement of company goals. If in a company the level of work morale and productivity is low, the company will experience many difficulties and even the company can go out of business if it is not dealt with immediately. RSI Sultan Agung which reads "A leading Islamic education hospital in health services, education and the development of Islamic civilization, towards a prosperous healthy society blessed by Allah" The mission of RSI Sultan Agung is "to organize health services that are safe and save in the spirit of loving Allah to love others, organizing educational services in order to build a generation of khaira ummah, and building Islamic civilization towards a prosperous healthy society which is blessed by Allah. The research design used is a quantitative analytical descriptive design that aims to describe the nature and characteristics of the data or variables to be tested, so that in this study it is used to analyze the data obtained, so that the influence between independent and bound variables can be known. The results of the data analysis indicated that the variables of compensation, work characteristics and work morale, simultaneously had a significant influence on the level of job satisfaction of employees of the Sultan Agung Islamic Hospital Banjarbaru. This means that the high and low level of employee job satisfaction has been greatly influenced by these three variables. This is also emphasized by the value of the determination coefficient  of the Adjusted R Square  result in the first regression = 0.437, meaning that the size of the ability of the X variable, namely Compensation (X1), Job Characteristics (X2) and Work Spirit (X3) in explaining the job satisfaction level of employees of the Sultan Agung Islamic Hospital Banjarbaru is 43.7%.
Pengaruh Budaya Organisasi dan Lingkungan Kerja Terhadap Komitmen Organisasi : Studi Kasus pada PT Laris Mandiri Pratama Dewi Ariefahnoor; Junaidi Junaidi; Edy Mahfuz; Abdul Kadir. MS
Master Manajemen Vol. 2 No. 4 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v1i2.645

Abstract

In achieving targets, a company cannot be separated from organizational culture, where a company has rules as a differentiator from other companies, the difference is what becomes a characteristic in the company and the different characteristics are called organizational culture. According to Stoner et al (in Fauzi et al 2016:4) organizational culture is a combination of patterns of several basic assumptions, behaviors, stories, and also other ideas. While organizational culture is a very important appreciation such as values, beliefs, and ethics formed by a group that is shared by all members of the organization. This study aims to test: (1) organizational culture influences organizational commitment at PT. Laris Mandiri Pratama, (2) the work environment influences organizational commitment at PT. Laris Mandiri Pratama and (3) organizational culture and work environment influence organizational commitment at PT. Laris Mandiri Pratama. The design of this study is quantitative research and is a survey study. The research population is all employees of PT. Laris Mandiri Pratama and a sample of 38 respondents with Multiple Linear Regression data analysis. Based on the results of the T-Test (Partial Test), partially the Organizational Culture variable (X1) from t count 2.088 > t table 1.659 shows that organizational culture has a significant effect on organizational commitment, partially the Work Environment variable (X2) from t count 3.197 > t table 1.659 shows that the work environment has a significant effect on organizational commitment. While the F-test (Simultaneous Test) F count 29.976 > F table 3.27 proves that organizational culture and work environment significantly affect organizational commitment.
Peran Manajemen Sumber Daya Manusia dalam Meningkatkan Motivasi pada UMKM di Wilayah Kabupaten Banjar M. Haris Syafitri; Ayu Niken Faizati; Abdul Kadir; Noorlaily Maulida; Dewi Ariefahnoor; Lamsah Lamsah
Jurnal Kemitraan Masyarakat Vol. 2 No. 4 (2025): Desember : Jurnal Kemitraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/jkm.v2i4.2658

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in both the national and local economies, including in Banjar Regency. However, MSMEs often face significant challenges in managing human resources (HR), which can directly affect employee motivation levels. This community service activity aims to provide education and support to MSME actors in Banjar Regency regarding effective HR practices, with a focus on improving work motivation. The methods used include socialization, training, and guidance in implementing a simple yet effective motivation system. The results of the activity showed an increase in participants' understanding and application of better HR strategies. It is hoped that this will have a positive impact on the productivity and sustainability of MSMEs in Banjar Regency, as well as contribute more to the local economy. The guidance provided also helps MSME actors better understand the importance of motivation in creating a productive work environment, which in turn can increase the competitiveness of their businesses in an increasingly competitive market.
Kajian Indeks Pengaruh Komitmen Organisasi Dan Organizational Citizenship Behavior Terhadap Kinerja Karyawan Muhammad Haris Syafitri; Edy Mahfuz; Dewi Ariefahnoor; Ridha Septina Arini
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 1 (2026): Maret: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i1.9344

Abstract

This is one of the elements that has been proven to have a significant impact on performance and commitment to the organization. The organization's commitment can be maintained as long as the organization maintains loyalty and is emotionally connected to the organization they work with. Organizational commitment does not only play a role in forming loyalty, but also becomes the foundation for the formation of optimal performance. Employees who have an attachment to their organization tend to exhibit positive work behaviors, including a willingness to work extra hard, complete tasks on time, and serve the company well. They are not only motivated by working for the good of their organization, but are also driven by a desire to see their organization grow and develop. In addition to organizational commitment, other factors also influence the performance of the organization's activities and behavior which is known as Organizational Civil Service Behavior (OCB). OCB includes positive behavior such as assisting with work plans, complying with the tasks to be achieved, taking initiative in completing the tasks achieved, and being willing to achieve the tasks that are achieved. Based on the results of the research on the influence of the Organizational Commitment on the Organization of the Organization and the Behavior of the performance to employees, obtained a total of 9588,650 data f table 3.15 significant data up to 0.000 < 0.05 so that H0 is rejected and O is accepted. This shows that the organization has a continuous positive influence and significant influence on the organization's commitment to the organization's performance..
Pengaruh Work Life Balance dan Kepuasan Kerja terhadap Kinerja Karyawan pada PT PLN ULP di Banjarbaru Prila Geonestri Pramanda; Lamsah Lamsah; Dewi Ariefahnoor
Jurnal Riset dan Inovasi Manajemen Vol. 3 No. 2 (2025): Mei: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v3i2.5455

Abstract

This study aims to examine the effect of Work Life Balance (WLB) and Job Satisfaction (JS) on employee performance at PT PLN ULP Banjarbaru, both jointly and individually, while also identifying the most dominant factor influencing performance. The research background is based on theoretical frameworks, expert opinions, and the researcher’s direct observations of workplace conditions. To achieve the research objectives, hypotheses were formulated and tested using empirical data. The study employed a quantitative approach with a saturated sampling technique, involving the entire employee population. A total of 37 respondents participated as the research sample. The collected data underwent validity and reliability testing to ensure the accuracy and consistency of the measurement instruments. Furthermore, classical assumption tests were performed to meet the requirements of multiple linear regression analysis. The results of the analysis demonstrate that both Work Life Balance and Job Satisfaction have a significant effect on employee performance, both simultaneously and partially. Among the two independent variables, Work Life Balance was identified as the most dominant factor influencing performance, indicating that employees who maintain a better balance between their personal and professional lives tend to perform better in their work. The adjusted R² value of 0.862 signifies that 86.2% of the variation in employee performance can be explained by the two independent variables studied, while the remaining 13.8% is influenced by other variables not included in this research model, such as leadership style, work motivation, or organizational culture. These findings highlight the importance of maintaining a healthy work-life balance and ensuring job satisfaction to optimize employee performance. The study suggests that organizations should implement policies and practices that promote flexibility, support employee well-being, and foster a positive work environment to enhance both individual and organizational outcomes.
Pengaruh Biaya Produksi dan Penjualan Terhadap Pendapatan Laba Bersih Perusahaan yang Terdaftar di Bursa Efek Indonesia (Studi Kasus Pada PT Unilever Indonesia: Studi Kasus Pada PT Unilever Indonesia Ayu Niken Faizati; Noorlaily Maulida; Abdul Kadir; Dewi Ariefahnoor
Jurnal Bisnis Kreatif dan Inovatif Vol. 2 No. 4 (2025): Desember : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v2i4.1110

Abstract

One of the factors that causes a company to grow is because of the maximum income or profit obtained. When raw material prices rise or there is an increase in labor and overhead costs , the company must incur higher costs to produce products. If this condition s not balanced with selling price adjustments, the profit margin will narrow and net profit will decrease. Net profit is a key indicator that reflects ai company's financial performance. Profit is a basic and important position of the financial overview that has various uses in various contexts, the definition of profit itself is the difference between expenses and income. The effect of production and sales costs on net profit at PT Unilever Indonesia Tbk during the period 2015 to 2022 reflects the complex phenomena faced by the company in carrying out its operations. During this period, PT Unilever faced various challenges organiting from market conditions, changes in rai material prices, and fluctuating consumer demand. The results of this study indicate that: (1) Production costs partially do not have ai significant effect on net profit, this is evidenced by ai significance value of 0.363 > 0.05. (2) Sales partally have ai significant effect on net profit, this is proven by ai significance value of 0.035 < 0.05. (3) Production and sales costs simultaneously haive ai significant effect on net profit, this is proven by ai significance value of 0.000 < 0.05. (4) The influence of the independent variables of production and sales costs on the dependent variable of net profit is 89.3%, while the remaining 10.7% is influenced by other factors outside this reseairch model.
Co-Authors Abdul Kadir Abdul Kadir. Ms Ayu Niken Faizati Edy Mahfudz Edy Mahfuz Junaidi Junaidi Khuzaini Khuzaini Lamsah Lamsah M. Haris Syafitri Muhammad Haris Syafitri Noorlaily Maulida Periyadi Periyadi Prila Geonestri Pramanda Ridha Septina Arini Ridha Setina Arini Sri Bulkia