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All Journal al-Afkar, Journal For Islamic Studies Al-Arfa: Journal of Sharia, Islamic Economics and Law Jurnal Pengabdian Masyarakat Indonesia (JPMI) Agency Journal of Management and Business Masterpiece Journal Society Service Insight
Mochamad Nurdin
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Masterpiece Journal Society Service Insight

 1 
Strengthening Community Empowerment Through Business Legalization Assistance for MSMEs: Evidence from Panaikang Village, East Sinjai Makmur; Sitti Fatimah; A. Fitriani; Mochamad Nurdin; Rusdiana; Muhammad Amar; Winadia; Asrul; Nurfadillah; Fajarudddin
Masterpiece Journal Society Service Insight Vol. 2 No. 1 (2026): February 2026
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/mjssi.v21.486

Abstract

Business legality is a crucial foundation for strengthening the identity, credibility, and competitiveness of micro, small, and medium enterprises (MSMEs), particularly in rural areas. Many MSME actors face obstacles in accessing formal legality due to limited knowledge and administrative capacity. This community service program aimed to empower MSMEs in Panaikang Village, East Sinjai District, through assistance in obtaining business legality, specifically the Business Identification Number (NIB) and Halal Certification. The program employed a participatory approach consisting of an initial survey, program socialization, data collection, training sessions, and direct assistance in issuing legal documents. The target group included MSME actors engaged in food processing, snacks, beverages, and local products. The results demonstrate a significant increase in participants’ understanding of the importance of business legality, product packaging, and basic marketing strategies. Most MSME actors successfully obtained their NIB, while several culinary businesses proceeded to the halal certification application stage. This assistance also enhanced entrepreneurs’ confidence and readiness to expand market access, including participation in local MSME exhibitions. The program contributed to strengthening local economic potential and promoting sustainable community-based economic development. Overall, business legality assistance proved to be an effective empowerment strategy for improving MSME resilience, formalization, and competitiveness in rural communities. Continuous collaboration between universities, local governments, and supporting institutions is recommended to ensure sustainability and broader impact.
Empowerment of Village-Owned Enterprises in Mallenreng Beach Tourism Management Andi Serlina; Makmur; Nurhaliza; Muhammad Amar; Mochamad Nurdin
Masterpiece Journal Society Service Insight Vol. 2 No. 1 (2026): February 2026
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/mjssi.v21.487

Abstract

Village-Owned Enterprises (BUMDes) play a strategic role in stimulating local economic development through the management of village-based potential resources, particularly in the tourism sector. Panaikang Village, located in Sinjai Timur District, South Sulawesi, possesses significant coastal tourism potential, notably Mallenreng Beach. However, limited managerial capacity and inadequate understanding of tourism management have constrained the optimal performance of BUMDes in managing this destination. This community empowerment program aimed to strengthen the managerial capacity of BUMDes and local communities in managing Mallenreng Beach as a sustainable village tourism destination. The program was implemented through a participatory approach involving initial field surveys, problem identification, socialization, and capacity-building training activities conducted by the Student Organization Capacity Strengthening Program (PPK Ormawa) in collaboration with community service students. The activities focused on tourism management principles, destination branding, community involvement, and sustainable development strategies. The results indicate improved awareness and understanding among BUMDes managers and community members regarding tourism governance, resource utilization, and the importance of integrated management practices. Furthermore, the program contributed to the formulation of a tourism development concept emphasizing the sunrise attraction of Mallenreng Beach and supported the village’s participation in the 2023 National Tourism Village Competition. This empowerment initiative demonstrates that strengthening institutional capacity and community participation can enhance the competitiveness of village tourism, stimulate local economic growth, and support the achievement of sustainable development goals. Continuous mentoring and collaboration with higher education institutions are recommended to ensure long-term sustainability.
Entrepreneurial Management Development of Tourism Potential to Enhance Community Economic Empowerment: Evidence from Mallenreng Beach, Indonesia Asrul; Makmur; Rusdiana; Dini Ikayanti; Nur Amin; Mochamad Nurdin; Muh Amar; Muhlis Hajar Adiputra; Irmawati; Harianto; Mawar; Muhammad Lutfi; Amiruddin; Akriandi Amin; Mifta Fadhli As’ad
Masterpiece Journal Society Service Insight Vol. 2 No. 1 (2026): February 2026
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/mjssi.v21.499

Abstract

This study examines the development of entrepreneurial management in utilizing tourism potential as a strategy to enhance community economic empowerment, with empirical evidence from Mallenreng Beach, Panaikang Village, Sinjai Regency, Indonesia. Despite possessing significant coastal tourism potential, Mallenreng Beach has faced persistent challenges related to weak management practices, limited human resource capacity, inadequate tourism infrastructure, low marketing capability, and the absence of business legality among local micro, small, and medium enterprises (MSMEs). This research adopts a community-based empowerment approach implemented through the Program for Strengthening Student Organization Capacity (PPK ORMAWA) initiated by the Scientific Writing Student Activity Unit of Universitas Muhammadiyah Sinjai. The program employed participatory methods, including needs assessment, training, mentoring, and monitoring, focusing on tourism management, MSME business legality (Business Identification Number and Halal Certification), product branding and packaging, digital marketing, and village website management. The findings demonstrate a significant improvement in managerial capacity among tourism managers, increased formalization of MSMEs through legal certification, enhanced product attractiveness and marketing reach, and improved digital promotion of village tourism potential. These outcomes contributed to increased community participation, strengthened local economic activities, and improved institutional collaboration between stakeholders. This study contributes to the literature on entrepreneurial tourism management by providing practical evidence that integrated capacity-building interventions can effectively transform local tourism resources into sustainable drivers of community economic empowerment in rural coastal areas
Co-Authors A. Fitriani Abdul Jafar Ade Putri Pebriyani Ahmad Zaini Muhlis Akriandi Amin Amiruddin Andi Serlina Asrul Dini Ikayanti Euis Nurasiah Jamil Fadhli Taupiqurrahman Fajarudddin Fajaruddin Galuh Cahya Noer Hafizatul’ Ain Harianto Irfan Abdurahman Irmawati Jihan Fathimah Azzahra Komala, Siti Lilis Suharti Makmur Mawar Maya Putri Septianingrum Mifta Fadhli As’ad MINKHATUL MAULA Muangsal, Muangsal Muh Amar Muhammad Amar MUHAMMAD LUTFI Muhlis Hajar Adiputra Nur Amin Nuralfianto Putra Nurfadillah Nurhaliza rusdiana Sitti Fatimah Sri Muliani Winadia