Article Per Year (5 Year)
p-Index From 2020 - 2025
0.92
P-Index
This Author published in this journals
All Journal PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal of Business Management Agrimas : Jurnal Pengabdian Masyarakat Bidang Pertanian
Universitasari, Pascawati Savitri
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
Marketing Strategy Of Raw Barabir Crackers Production UD. Barokah, Mangli District, Jember Regency: Strategi Pemasaran Kerupuk Barabir Mentah Produksi UD. Barokah Kecamatan Mangli Kabupaten Jember Universitasari, Pascawati Savitri; Permatasari, Sylvia Leoni; Iskandar, Ridwan; Ambarkahi, Ratih Puspitorini Yekti; Wiguna, Ardhitya Alam; Nugraheni, Ponti Primastuti Aulia; Mayasari, Financia
Journal of Business Management Vol. 1 No. 3 (2024): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v1i3.15

Abstract

The research location is at UD. Barokah, Mangli District, Jember Regency. This business was founded in 1999. This study aims to 1) Identify the strengths, weaknesses, opportunities and threats in the Barokah Barokah UD Barokah cracker business, Mangli District, Jember Regency, 2) To formulate an alternative marketing strategy in the UD Barokah Barokah cracker business, Mangli District, Jember Regency, 3) To determine the priority of the marketing strategy in the Barokah UD Barokah cracker business, Mangli District, Jember Regency. The analysis technique used is SWOT analysis and QSPM analysis. The results of the SWOT analysis show that the company's position is in cell II where the right strategy is a growth and development strategy. Based on the results of the calculation of the QSPM analysis which is the main strategy priority at UD. Barokah is expanding market share by making the latest product innovations with a TAS score of 7.67.
Sosialisasi Pentingnya Literasi Digital Sebagai Upaya Pengembangan Minat dan Bakat MA Nurul Isti’dad di Kecamatan Silo Kabupaten Jember Nugraheni, Ponti Primastuti Aulia; Ambarkahi, Ratih Puspitorini Yekti; Chairina, Raden Roro Lia; Universitasari, Pascawati Savitri; Mahbobi, Ahmad Firdaus
Agrimas : Jurnal Pengabdian Masyarakat Bidang Pertanian Vol. 4 No. 1 (2025): APRIL
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/agrimas.v4i1.58

Abstract

Literasi digital merupakan kemampuan individu dalam menerapkan keterampilan fungsional pada perangkat digital sehingga dapat menemukan dan memilih informasi, berfikir kritis, berkomunikasi secara efektif, berkreativitas, berkolaborasi dengan orang lain. Pentingnya program literasi digital memberikan dampak positif bagi pengetauan, pemahaman dan keterampilan dalam menggunakan media, terutama media sosial yang saat ini sering dijadikan sebagai sumber informasi bagi individu maupun masyarakat umum terutama bagi kalangan yang berusia muda seperti para peserta didik karena pada program ini memberikan kontribusi pada penyebaran informasi dengan menggunakan teknologi atau media sosial yang digunakan oleh kalangan usia muda. Dalam mengukur Tingkat literasi digital seseorang dalam hal ini peserta didik MA Nurul Isti’dad di Kecamatan Silo memilik 3 kompetensi yang harus dipenuhi yaitu kemampuan teknis, pemahaman kritis dan kemampuan berkomunikasi dan berpatisipasi. Oleh sebab itu literasi digital merupakan solusi yang dapat dilakukan oleh pemerintah dan elemen masyarakat yang peduli terhadap kemajuan bangsa di masa sekarang.
The Influence of Brand Image, Product Quality and Service Quality on Customer Loyalty at Gudeg Lumintu Restaurant in Jember Regency Ambarkahi, Ratih Puspitorini Yekti; Universitasari, Pascawati Savitri; Chairina, Raden Roro Lia; Nugraheni, Ponti Primastuti Aulia; Ayuni, Candra Herdiana Indah Tiara
Journal of Business Management Vol. 2 No. 3 (2025): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v2i3.144

Abstract

This study aims to analyze (1) the effect of brand image, product quality and service quality on customer loyalty at Gudeg Lumintu Restaurant in Jember Regency simultaneously or partially, (2) variables that have a dominant influence on customer loyalty at Gudeg Lumintu Restaurant. The data is taken directly from the respondents using a survey method through a questionnaire. The sampling technique used is incidental sampling with a sample of 40 respondents. The data an alysis technique used is multiple linear regression analysis, coefficient of determination analysis, F test and t test. The results of data analysis using SPSS 23 software show that (1) simultaneously, brand image variables (X1), product quality (X2) and service quality (X3) have a significant effect on customer loyalty (Y), (2) partially, image variables brand (X1) and product quality variable (X2) have a significant effect on customer loyalty (Y), while the service quality variable (X3) has no significant effect on customer loyalty (Y), (3) the variable that has a dominant influence on customer loyalty (Y ) is product quality (X2).
Penguatan Kemandirian Pangan Nasional Melalui Produk Olahan Jagung di Kecamatan Pajarakan Kabupaten Probolinggo: Strengthening National Food Self-Reliance Through Corn Processed Products in Pajarakan District, Probolinggo Regency Nadhirah, Aulia; Saadillah, Dinu; Al Ardi, Aditya Nizar; Universitasari, Pascawati Savitri
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 7 (2024): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v9i7.6916

Abstract

The agricultural sector can be one of the sectors capable of creating a high number of jobs, but the farmers themselves have the business development of crops into processed products so that they have a high selling value. Most of the farmers in Probolinggo Regency still sell their crops directly without going through further processing, especially for corn. Regulation of the Minister of Agriculture Number: 43/Permentan/OT.140/10/2009, concerning the Movement for the Acceleration of Diversification of Food Consumption (P2KP) Based on Local Resources encourages people to consume diversified non-rice food products, one of which is processed corn products. Therefore, it is necessary to optimize efforts to process corn so as to provide added value to farmers in the form of training to utilize corn yields into innovative and varied new products in order to strengthen food security and increase welfare for farmers. This community service activity was carried out at the Lestari farmer group in Pajarakan District, Probolinggo Regency. The implementation of service activities is in the form of providing training to corn farmers in processing sweet corn into corn chip snacks which have a higher selling value and helping to provide knowledge about online marketing and direct distribution to consumers. The participants gained some knowledge regarding the benefits of added value and also procedures for processing corn into corn chips to add value to a product. Not only did the knowledge increase but the skills of the participants also increased with the training carried out.
Pengaruh Kepemimpinan Transformasional dan Motivasi Terhadap Kepuasan Kerja Karyawan Hardiyani, Rini; Al Ardi , Aditya Nizar; Malik, Amalia; Universitasari, Pascawati Savitri
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Juni : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i2.1190

Abstract

This study aims to determine the effect of transformational leadership and motivation on employee job satisfaction. The sample used in this study was 30 employees at Catering Umik in Jember. The independent variables in this study used were transformational leadership and motivation while the dependent variable was job satisfaction. This study used quantitative descriptive analysis by taking questionnaires from existing samples. This study uses a likert interval scale of 1-5. The data processing method in this study uses SPSS software. It can be concluded that the results are; 1) transformational leadership has a significant effect on job satisfaction. 2) Motivation does not have a significant effect on job satisfaction. 3) Transformational leadership and motivation simultaneously have a significant effect on job satisfaction.
Co-Authors Al Ardi , Aditya Nizar Al Ardi, Aditya Nizar Ambarkahi, Ratih Puspitorini Yekti Ayuni, Candra Herdiana Indah Tiara Hardiyani, Rini Lia Chairina, Raden Roro Mahbobi, Ahmad Firdaus Malik, Amalia Mayasari, Financia Nadhirah, Aulia Nugraheni, Ponti Primastuti Aulia Permatasari, Sylvia Leoni Ridwan Iskandar, Ridwan Saadillah, Dinu Wiguna, Ardhitya Alam