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All Journal Jurnal SOLMA J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Fruitset Sains : Jurnal Pertanian Agroteknologi Jurnal Manajemen Agribisnis dan Agroindustri Elektriese: Jurnal Sains dan Teknologi Elektro PEKAT : Jurnal Pengabdian Kepada Masyarakat Journal of Business Management KANGMAS: Karya Scientific Community Service is a journal Buletin Dharmas Andalas
Rizky, Dian
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Journal : Jurnal SOLMA

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Penguatan Kapasitas Produksi dan Manajemen UMKM Pangan berbasis K3 dan Digital Marketing di Desa Suci Kecamatan Panti Anggraeni, Oktanita Jaya; Kurniawati, Dewi; Dhamayanthi, Wenny; Ismail, Andi Muhammad; Rizky, Dian
Jurnal SOLMA Vol. 15 No. 1 (2026)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v15i1.22618

Abstract

Background: Food-based Micro, Small, and Medium Enterprises (MSMEs) in Suci Village, Panti District, hold significant potential for strengthening the rural economy but face constraints in production efficiency, business management, and occupational health and safety (OHS) practices. This community engagement program aimed to enhance technical and managerial capacity through appropriate production technology, financial literacy training, OHS implementation, and digital marketing adoption. Method: The program was conducted over three months with two partner enterprises using a participatory approach and a pre–post evaluation design. Results: Results show a 35% reduction in production time (from 4 hours to 2.6 hours per cycle), a 40% increase in daily output (30 kg to 42 kg), a 60% improvement in financial literacy scores (45 to 72), and an increase in personal protective equipment compliance from 20% to 80%. The number of regular customers also increased from 18 to 26 following the digital promotion. Conclusion: The intervention effectively fostered structured, safer, and data-informed business practices and demonstrates scalability potential for sustainable rural MSME empowerment.
Co-Authors Atmojo, Titin Andriyani Dewangga, Vigo Dewi Kurniawati Dhamayanthi, Wenny Ismail, Andi Muhammad Maghfiroh, Canggih Nailil Malik, Amalia Maulana Firmansyah, Akbar Mayasari, Financia Nadhifah, Fairuz Nur Halimah Oktanita Jaya Anggraeni Oktaviani, Siska Aprilia Pratama, Mudafiq Riyan Pristiwaningsih, Estin Roso Puspita, Helda Jaya Putra, Mohammad Edwinsyah Yanuan Rahmat Dhandy Roso Pristiwaningsih, Estin Setyo Wibowo, Nugroho Wijaya, Dwi Indriani Fidiastutik Yudhistira, Prillinaya