Garuda - Garba Rujukan Digital

PENGUATAN INFRASTRUKTUR DAN EDUKASI MASYARAKAT DESA PUNGGUR KECIL MENUJU MASYARAKAT YANG BERPENDIDIKAN, KREATIF, DAN INOVATIF Iwande, Fransiskus Paskha; Rizal, Maulana Filani; Ariffin, Muchammad
Dianmas Bhakti: Jurnal Pengabdian pada Masyarakat Vol 1 No 1 (2024): Dianmas Bhakti: Jurnal Pengabdian pada Masyarakat
Publisher : LPPM Universitas Panca Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54035/dianmas.v1i1.483

Punggur Kecil Village has great potential in social and economic development, but is hampered by inadequate infrastructure and limited access to education, which hinders the creativity and innovation of the community. This community service programme aims to address these issues by improving village infrastructure and providing participatory education that encourages a creative and innovative mindset. The programme went through four main stages: needs identification, infrastructure improvement, participatory education, and monitoring and evaluation. Needs identification was conducted through surveys and discussions with community leaders to determine intervention priorities. Infrastructure improvement focused on improving public facilities and social economic facilities, with active community participation. Participatory education was conducted through workshops and training to develop entrepreneurial skills, local product processing, and the importance of education. Programme results show significant improvements in accessibility, economic activity and community skills. Improved infrastructure facilitated the distribution of agricultural products and strengthened social ties, while education fostered entrepreneurial initiatives and innovative mindsets. Monitoring and evaluation of the programme demonstrated its success in creating a more independent, educated and competitive community, providing a sustainable impact and strengthening the capacity of Punggur Kecil Village to face future challenges

Pengaruh Strategi Digital Marketing terhadap Keputusan Pembelian pada Coffee and Eatery di Mediasi Customer Trust di Kota Pontianak Mursalin, Adi; Ariffin, Muchammad; Rawa, Ricola Dewi
Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Vol. 12 No. 1 (2026): Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/alwatzikhoebillah.v12i1.4373

The increasing use of social media has encouraged Coffee and Eatery businesses to rely on digital marketing strategies to influence consumer purchase decisions. However, empirical evidence regarding the mediating role of customer trust in this relationship remains inconsistent, particularly within small and medium-sized culinary enterprises outside major metropolitan areas. This study examines the effect of social media marketing on purchase decisions, with customer trust as a mediating variable, in the context of Coffee and Eatery businesses in Pontianak, Indonesia. Using a quantitative approach, data were collected from 110 consumers and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that social media marketing has a positive and significant effect on both customer trust and purchase decisions. However, customer trust does not have a significant effect on purchase decisions and does not mediate the relationship between social media marketing and purchase decisions. These findings suggest that, in experience-based industries, purchase decisions can be directly driven by digital marketing exposure without requiring prior trust formation. Theoretically, this study supports a contingency perspective by highlighting the limited role of customer trust as a mediating mechanism in certain consumption contexts. Practically, the findings emphasize the importance of structured and informative social media content in driving purchase behavior, while positioning trust-building strategies as more relevant for long-term relational outcomes rather than immediate purchase decisions.

Peran Niat Pembelian Hijau Dalam Memediasi Hubungan Antara Pengetahuan Produk Hijau, Kepercayaan Hijau Terhadap Keputusan Pembelian Produk Skincare Avoskin Dessiliya; Mursalin, Adi; Ariffin, Muchammad
Business, Economics dan Entrepreneurship Vol 7 No 2 (2025): Business, Economics and Entrepreneurship
Publisher : Institut Shanti Bhuana, Program Studi Kewirausahaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/bee.v7i2.1067

Green products, which are environmentally friendly and sustainable, have become a choice for consumers who care about the environmental impact of their consumption. However, the decision to purchase green products is influenced not only by consumers' knowledge of the products but also by their level of trust in the green claims made. This study aims to examine how green purchase intention mediates the relationship between knowledge of green products and green trust on a person's purchase decision. The research method uses a quantitative exploratory approach with the distribution of questionnaires to 147 respondents and is analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with SmartPLS 3.0. The results indicate that knowledge of green products and green trust have a positive and significant effect on purchase decisions, both directly and indirectly through purchase intention. Mediation testing using the bootstrapping approach shows that purchase intention is able to partially mediate the relationship between knowledge, trust in purchase decisions. These findings indicate that increasing consumer knowledge and trust in green products needs to be accompanied by efforts to build strong purchase intentions in order to encourage sustainable purchasing decisions.

The Influence of Social Media Marketing and Attractiveness on Interest in Visiting the Kampong Melayu Tourism Village (BML) Pontianak City Ariffin, Muchammad; Pratiwi, Windi
Jurnal AGRISEP JURNAL AGRISEP VOL 23 NO 01 2024 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.23.01.181-196

The research purposes are to analyze the influence of social media marketing and attractiveness on interest in visiting the Kampong Melayu Tourism Village (BML) Pontianak City. The tourist city of Kampong Melayu Pontianak relies heavily on social media marketing to attract tourists there. Therefore, in this instance, social media's accessibility and technological advancements indirectly served as a route for promotion to pique the attention of travelers. The attraction is crucial in generating interest in visiting the Pontianak settlement of Kampong Melayu. This feature has emerged as one of the most important elements in creating a favorable and alluring image for visitors, which can also benefit the tourism sector. The form of this research is quantitative, data is extracted and classified based on percentages. The sample in this research is people who visit the Kampong Melayu Tourism Village (BML) Pontianak City. Data analysis in this study used SmartPLS 3.0. The research results show that social media marketing has a positive effect on interest in visiting with a p-value of 0.000 < 0.05 and attractiveness also has a positive effect on interest in visiting with a p-value of 0.000 < 0.05. Social media marketing influences visiting interest by 28.9%, while attractiveness by 56.6%. The ability of social media to facilitate the widespread dissemination of information—as well as its appeal from a cultural perspective, plays a role in attracting tourist interest.

Pengaruh Strategi Digital Marketing terhadap Keputusan Pembelian pada Coffee and Eatery di Mediasi Customer Trust di Kota Pontianak Mursalin, Adi; Ariffin, Muchammad; Rawa, Ricola Dewi
Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Vol. 12 No. 1 (2026): Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/alwatzikhoebillah.v12i1.4373

The increasing use of social media has encouraged Coffee and Eatery businesses to rely on digital marketing strategies to influence consumer purchase decisions. However, empirical evidence regarding the mediating role of customer trust in this relationship remains inconsistent, particularly within small and medium-sized culinary enterprises outside major metropolitan areas. This study examines the effect of social media marketing on purchase decisions, with customer trust as a mediating variable, in the context of Coffee and Eatery businesses in Pontianak, Indonesia. Using a quantitative approach, data were collected from 110 consumers and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that social media marketing has a positive and significant effect on both customer trust and purchase decisions. However, customer trust does not have a significant effect on purchase decisions and does not mediate the relationship between social media marketing and purchase decisions. These findings suggest that, in experience-based industries, purchase decisions can be directly driven by digital marketing exposure without requiring prior trust formation. Theoretically, this study supports a contingency perspective by highlighting the limited role of customer trust as a mediating mechanism in certain consumption contexts. Practically, the findings emphasize the importance of structured and informative social media content in driving purchase behavior, while positioning trust-building strategies as more relevant for long-term relational outcomes rather than immediate purchase decisions.

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