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All Journal Jurnal Bisnis dan Manajemen Jurnal GeoEkonomi Enrichment : Journal of Management Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Jurnal Minfo Polgan (JMP) JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Muvano, Nandha Narendra
Universitas Mulia Balikpapan
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Pengaruh Inovasi Produk dan Strategi Pemasaran terhadap Kinerja Usaha Kuliner Kreatif Selyndra, Alliyah Puteri; Nilamsari, Fitria Nur; Mahmud, Nadila Maulida; Az'zahra, Nazwa Amanda; Muvano, Nandha Narendra
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 2 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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This study examines the influence of product innovation and marketing strategies on the business performance of creative culinary MSMEs. Increasing market competition requires MSME actors to continuously innovate and implement creative marketing strategies to enhance competitiveness and marketing performance. Various quantitative studies indicate that product innovation and marketing strategies have a positive and significant impact on business performance, both partially and simultaneously. Therefore, effective management of product innovation and marketing strategies is a key factor in achieving sustainable performance and competitive advantage for culinary MSMEs.
Strategi Pemasaran Ekonomi Kreatif pada Subsektor Kuliner dalam Meningkatkan Daya Saing UMKM Hairul; Maulana, Jauhari; Riahayu, Aprian Michella Stevania; Hafidz, Muhyiddin Irfan; Muvano, Nandha Narendra
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 2 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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The culinary subsector is a key pillar of the creative economy in Indonesia, contributing significantly to the growth of MSMEs. However, high levels of competition require culinary MSMEs to implement creative and adaptive marketing strategies to increase their competitiveness. This study aims to analyze creative economy marketing strategies in the culinary subsector to enhance MSME competitiveness through a Systematic Literature Review (SLR) approach. The research method involved searching and selecting relevant scientific articles from various academic databases, then analyzing them thematically to identify patterns, trends, and key findings related to creative economy culinary marketing. The study results indicate that creative economy-based marketing strategies, such as utilizing social media, product innovation, strengthening branding, storytelling, and emphasizing local values ​​and wisdom, play a critical role in enhancing the competitiveness of culinary MSMEs. Furthermore, digital technology support, increased marketing literacy, and collaboration between stakeholders are also contributing factors to the success of these marketing strategies. However, several challenges remain, including limited resources, low product standardization, and a lack of ongoing mentoring. This study concludes that implementing creative, integrated, and sustainable marketing strategies is key to strengthening the competitiveness of culinary MSMEs in the creative economy ecosystem.
Peran Generasi Z dalam Mendorong Viralitas Musik Lokal via TikTok: Systematic Literature Review Alfionita, Arshita Lutfi; Rosalinda; Rahmadani, Nabila; Bell, Olga Karin; Arliana, Alivia; Muvano, Nandha Narendra
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 1 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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This study aims to examine the role of Generation Z in driving the virality of local music through the social media platform TikTok. The development of digital technology and social media has changed the patterns of music production, distribution, and consumption, with TikTok becoming one of the main platforms in shaping music trends, especially among the younger generation.Generation Z, as digital natives, possess creative, adaptive, and participatory characteristics that make them key actors in creating and spreading viral music content. This study employs a Systematic Literature Review (SLR) method with a qualitative approach to various national and international journals relevant to the topics of Generation Z, TikTok, and the virality of local music.The results of the study indicate that the virality of local music on TikTok is not only influenced by the platform's algorithm but is also significantly determined by creativity, active participation, digital literacy, and Generation Z's ability to read and shape digital trends. Creative strategies such as challenges,dance trends, the use of background music, remixes, and digital social interaction are key factors in increasing the exposure and popularity of local music.However, this study also found that limitations in data analysis capabilities and utilization of TikTok's strategic features remain obstacles to the effectiveness of local music promotion. Therefore, developing Generation Z human resources through digital training and ongoing mentoring is a crucial factor in optimizing the virality of local music in the era of the digital creative economy.
Analisis Dampak Fear of Missing Out (FOMO) terhadap Minat Beli Skintifict yang Viral di TikTok oleh Generasi Z E-Commerce Users Saptaningtyas, Nabila Tsabitha; Ardanella, Rossa; Muvano, Nandha Narendra
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 1 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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Abstract

The development of short-form video-based social media, particularly TikTok, has transformed Generation Z's consumption behavior, particularly in the skincare industry. One phenomenon that has emerged due to intense exposure to viral content is Fear of Missing Out (FoMO), a fear of missing out on trends that drives consumers to make quick and impulsive purchases. This study aims to analyze the impact of FoMO on purchase intention for Skintific skincare products that went viral on TikTok among Generation Z e-commerce users. The research method used was a Systematic Literature Review (SLR), analyzing and synthesizing various journals and scientific articles relevant to the topics of FoMO, TikTok, Generation Z consumption behavior, and e-commerce. Data analysis techniques used narrative and thematic synthesis to identify patterns, similarities, and differences in previous research findings. The results show that FoMO plays a key psychological role in bridging the influence of TikTok viral marketing on Skintific purchase intention. Review content, before-and-after content, user testimonials, and beauty influencer recommendations shape perceptions of popularity and urgency that drive Generation Z purchasing decisions. TikTok's integration with e-commerce platforms further strengthens FoMO through promotional features and ease of transaction. This research contributes to enriching the study of digital consumer behavior and provides practical implications for skincare brands, e-commerce platforms, and Generation Z consumers in navigating the phenomenon of social media-based marketing.
Co-Authors Achmad Helmy Djawahir Alfionita, Arshita Lutfi Amilina, Dwi Anggreini, Naswa Laura Ardanella, Rossa Arliana, Alivia Armawan, Ivan Aulia, Nadya Putri Az'zahra, Nazwa Amanda Azhari, Mellisa Indah Bell, Olga Karin Endah Lestari Hafidz, Muhyiddin Irfan Hairul Imanah, Syafira Anindya Khatimah, Khusnul Lestaluhu, Rakhmat Abdussalam Lestari, Windah Made Ayu Lestariani Made Ayu Lestariani Made Ayu Lestariani Mahmud, Nadila Maulida Manggabarani, Najla Na'ilah Maulana, Jauhari Nilamsari, Fitria Nur Pudjiati, Pudjiati Pujinanda, Rizki Aditya Rahmadani, Nabila Ramadhani, M Aziz Riahayu, Aprian Michella Stevania Rofiaty, Rofiaty Rosalinda Sabat, Aura Belina Saptaningtyas, Nabila Tsabitha Selyndra, Alliyah Puteri Shasyia, Najwa Divanny Dwi Singal, Natasya Priskilla Siti Rahayu Tewu, Brigita Gloria WULANDARI, VIKA Zahra, Nabilah Zalianti, Nazhira Harghea