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All Journal EKONOMIS : Journal of Economics and Business Jurnal Perilaku dan Strategi Bisnis Jurnal Ilmiah Edunomika (JIE) International Journal of Economics, Business, and Entrepreneurship (IJEBE) KINDAI : Kumpulan Informasi dan Artikel Ilmiah Manajamen dan Akuntansi Jurnal Ilmu Sosial Humaniora Indonesia Journal of Artificial Intelligence and Digital Business Ekomania Jihapenmas
Fatchurrohman, Mochamad
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Journal : EKONOMIS : Journal of Economics and Business

 1 
Perilaku Sosialita Memamerkan Status melalui Barang Branded dan Brand Prominance Purwanto, Purwanto; Manafe, Leonard Adrie; Fatchurrohman, Mochamad
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1525

Abstract

The purpose of the present study was to explore the relationship between consumer motives mediated by the choice of brand prominence and the behavior of purchasing counterfeit products in three groups/classes of consumers (patrician, parvenus and poseur) of luxury fashion brands. Data were obtained from a sample consisting of 230 respondents who were considered eligible. Three findings are obtained. First, for the poseur, consumer motives for purchasing products are positively related to counterfeit products and conspicuous brand prominence. Second, for the parvenus, the consumer motives are not related to counterfeit products, but it is related to conspicuous brand prominence. Third, for the patrician, consumer motives for purchasing products are not related to counterfeit products and inconspicuous brand prominence.
Co-Authors Alfiyatussholichah Alfiyatussholichah, Alfiyatussholichah Ananda, Anggita Putri Azhara, Chovinisca Ramadhani Elisabeth, Damarsari Ratnasahara Elsa Sefrillia Fanny Dwi Puspitasari Hayati, Cucu Iman Supriadi Kusmayati, Nindya Kartika Leonard Adrie Manafe Muhammad Lutfi Mukhtar Nafiqoh, Anin Natalia Margaretha Parwita Setya Wardhani Purwanto Purwanto Purwanto Puspitasari, Fanny Dwi Reshita Putri maharani Rhohmawati, Iin Sari, Anita Kartika Sari, Etin Puspita Shobikin, Shobikin SRI RAHAYU Syahbani, Ahmad Tenovita Sari, Fajar Tesar Buri Anggara Wahyu Handayani Wulandari, Aisya Fitri Yuvi Septia Ardhana