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All Journal EKONOMIS : Journal of Economics and Business Jurnal Perilaku dan Strategi Bisnis Jurnal Ilmiah Edunomika (JIE) International Journal of Economics, Business, and Entrepreneurship (IJEBE) KINDAI : Kumpulan Informasi dan Artikel Ilmiah Manajamen dan Akuntansi Jurnal Ilmu Sosial Humaniora Indonesia Journal of Artificial Intelligence and Digital Business Ekomania Jihapenmas
Fatchurrohman, Mochamad
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal Ilmiah Edunomika (JIE)

 1 
DEVELOPMENT OF VILLAGE ENTERPRISES BASED ON INSIDE-OUT LOGIC BUSINESS STRATEGY WITH DEMATEL DEVELOPMENT TECHNIQUE TO DETERMINE THE OPTIMIZATION OF TOURISM VILLAGE BUSINESS STRATEGY Fatchurrohman, Mochamad; Shobikin, Shobikin; Elisabeth, Damarsari Ratnasahara
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15156

Abstract

This study seeks to address key barriers impeding the advancement of tourism villages operated by Village-Owned Enterprises in East Java. It aims to devise efficient strategies for enhancing the management of these tourism villages by employing the Inside-Out Logic Business Strategy. This methodology emphasizes prioritizing obstacles and optimizing decision-making trade-offs. The research methodology integrates Interpretive Structural Modeling (ISM) and DEMATEL techniques in a two-phase hybrid approach. ISM constructs a hierarchical framework of identified barriers, while DEMATEL quantitatively assesses interrelations among factors. The study's sample comprises 350 purposively selected BUMDes overseeing tourism villages in East Java. Findings reveal critical hurdles like stakeholder coordination deficits, inadequate lodging facilities, and community innovation shortcomings as primary obstacles in the tourism village development ecosystem. Factors like limited access and connectivity are notably influenced by these primary barriers. The hierarchical depiction and interplay analysis of these factors offer strategic decision-making insights. This study presents a novel ISM-DEMATEL model that not only pinpoints key hurdles hindering rural tourism progression but also furnishes an evidence-based decision-making instrument for formulating more effective and sustainable policies.
CUSTOMER DELIGHT DAN ADVOKASI PASIEN: PERAN PELAYANAN PRIMA MENYENANGKAN PASIEN PADA KIDS DENTAL SPA Tenovita Sari, Fajar; Purwanto, Purwanto; Fatchurrohman, Mochamad
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15890

Abstract

Understanding how service excellence influences pediatric dental patient behavior is critical in formulating effective marketing strategies. This study examines the feelings and actions of patients (parents and children) when they receive excellent service compared to others, using the concept that emotions can be triggered by certain events to understand their impact on patient behavior (affective event theory). In a survey of 136 pediatric dental patients, we analyzed how service excellence affects three types of customer behavior: Customer delight, speaking positively about the product or service (customer advocacy), and patient loyalty. The results showed that excellent service increases (pediatric) patient delight, encouraging them to advocate and return for dental care. However, unexpectedly, our findings also show that the effect of service excellence in increasing patients' customer delight tends to be lower in those with a high tendency to seek attention (attention-seeking motive), due to a lack of authenticity or perceived benefit from the treatment received. Therefore, this study reveals the complex dynamics of service excellence in enhancing patient delight, advocacy, and patient loyalty, while demonstrating the importance of individual differences in influencing these processes.
PERAN KESAMAAN PERILAKU DAN PERSEPSI RISIKO KESEHATAN TERHADAP PARA-SOCIAL INTERACTION DAN NIAT BELI MAKANAN SEHAT BERKELANJUTAN Fanny Dwi Puspitasari; Purwanto; Fatchurrohman, Mochamad
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i2.17219

Abstract

This study aims to analyze the relationship between healthy behavior similarity and health risk perception on para-social interaction (PSI) and the intention to purchase sustainable healthy food. Drawing upon the Health Belief Model (HBM), this research develops and validates a conceptual model linking healthy behavior similarity to PSI and purchase intention. A validated sample of 198 respondents was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that (1) healthy behavior similarity is positively associated with PSI and consumers’ purchase intention; (2) perceived susceptibility and severity are also positively related to PSI and purchase intention. Lastly, PSI positively influences consumers’ intention to purchase. These findings highlight the effectiveness of digital celebrity endorsements in enhancing follower engagement and encouraging the purchase of health-related products.
DEVELOPMENT OF VILLAGE ENTERPRISES BASED ON INSIDE-OUT LOGIC BUSINESS STRATEGY WITH DEMATEL DEVELOPMENT TECHNIQUE TO DETERMINE THE OPTIMIZATION OF TOURISM VILLAGE BUSINESS STRATEGY Fatchurrohman, Mochamad; Shobikin, Shobikin; Elisabeth, Damarsari Ratnasahara
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15156

Abstract

This study seeks to address key barriers impeding the advancement of tourism villages operated by Village-Owned Enterprises in East Java. It aims to devise efficient strategies for enhancing the management of these tourism villages by employing the Inside-Out Logic Business Strategy. This methodology emphasizes prioritizing obstacles and optimizing decision-making trade-offs. The research methodology integrates Interpretive Structural Modeling (ISM) and DEMATEL techniques in a two-phase hybrid approach. ISM constructs a hierarchical framework of identified barriers, while DEMATEL quantitatively assesses interrelations among factors. The study's sample comprises 350 purposively selected BUMDes overseeing tourism villages in East Java. Findings reveal critical hurdles like stakeholder coordination deficits, inadequate lodging facilities, and community innovation shortcomings as primary obstacles in the tourism village development ecosystem. Factors like limited access and connectivity are notably influenced by these primary barriers. The hierarchical depiction and interplay analysis of these factors offer strategic decision-making insights. This study presents a novel ISM-DEMATEL model that not only pinpoints key hurdles hindering rural tourism progression but also furnishes an evidence-based decision-making instrument for formulating more effective and sustainable policies.
CUSTOMER DELIGHT DAN ADVOKASI PASIEN: PERAN PELAYANAN PRIMA MENYENANGKAN PASIEN PADA KIDS DENTAL SPA Tenovita Sari, Fajar; Purwanto, Purwanto; Fatchurrohman, Mochamad
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15890

Abstract

Understanding how service excellence influences pediatric dental patient behavior is critical in formulating effective marketing strategies. This study examines the feelings and actions of patients (parents and children) when they receive excellent service compared to others, using the concept that emotions can be triggered by certain events to understand their impact on patient behavior (affective event theory). In a survey of 136 pediatric dental patients, we analyzed how service excellence affects three types of customer behavior: Customer delight, speaking positively about the product or service (customer advocacy), and patient loyalty. The results showed that excellent service increases (pediatric) patient delight, encouraging them to advocate and return for dental care. However, unexpectedly, our findings also show that the effect of service excellence in increasing patients' customer delight tends to be lower in those with a high tendency to seek attention (attention-seeking motive), due to a lack of authenticity or perceived benefit from the treatment received. Therefore, this study reveals the complex dynamics of service excellence in enhancing patient delight, advocacy, and patient loyalty, while demonstrating the importance of individual differences in influencing these processes.
Co-Authors Alfiyatussholichah Alfiyatussholichah, Alfiyatussholichah Ananda, Anggita Putri Azhara, Chovinisca Ramadhani Elisabeth, Damarsari Ratnasahara Elsa Sefrillia Fanny Dwi Puspitasari Hayati, Cucu Iman Supriadi Kusmayati, Nindya Kartika Leonard Adrie Manafe Muhammad Lutfi Mukhtar Nafiqoh, Anin Natalia Margaretha Parwita Setya Wardhani Purwanto Purwanto Purwanto Puspitasari, Fanny Dwi Reshita Putri maharani Rhohmawati, Iin Sari, Anita Kartika Sari, Etin Puspita Shobikin, Shobikin SRI RAHAYU Syahbani, Ahmad Tenovita Sari, Fajar Tesar Buri Anggara Wahyu Handayani Wulandari, Aisya Fitri Yuvi Septia Ardhana