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A Digital Technology-Based Creative SME Development Model Susano, Adhi
Edusight International Journal of Multidisciplinary Studies Vol. 2 No. 4 (2025): International Journal of Law Social Sciences and Management
Publisher : Yayasan Meira Visi Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69726/eijoms.v2i4.237

Abstract

This research examines development models for creative micro, small and medium enterprises (MSMEs) through digital technology implementation. Data shows Indonesian MSMEs reach 65 million units contributing 61% to national GDP. The research employs qualitative approach with literature analysis and case studies of creative MSME practitioners. The developed model includes digital platform adoption, technology literacy development, and cloud-based business management system integration. Results indicate digital transformation increases market reach by 300% and operational efficiency by 45%. This model integrates information technology components, digital marketing, and digital financial management. Model implementation requires infrastructure support, human resource training, and capital access. The resulting model provides practical framework for creative MSMEs to adopt digital technology gradually and measurably
The Role of Village Websites in Increasing Community Participation: A Case Study of Batur Village, Semarang Regency Adhi Susano; Meida Rachmawati
Return : Study of Management, Economic and Bussines Vol. 3 No. 12 (2024): Return: Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i12.297

Abstract

This study aims to analyze the role of village websites in enhancing community participation in Batur Village, Getasan District, Semarang Regency. With a total population of 7,600, the research employed a simple random sampling method to select 100 respondents. Data were collected through a questionnaire that included questions regarding the level of access and use of the village website and participation in village activities. Data analysis was conducted using statistical tests, including Pearson Correlation Test and T-Test, to determine the relationship between website usage and community participation. The results showed a positive and significant relationship between the frequency of accessing the village website and the level of community participation, where respondents who actively used the website tended to be more involved in village activities, such as consultations and development programs. Comparative analysis also revealed significant differences between active users and non-active users of the website. Although the village website has significant potential to enhance participation, challenges such as a lack of community awareness and technological accessibility hinder its utilization. The study recommends that village officials be more proactive in educating the community about the importance of the website and providing relevant information to increase participation. Thus, the village website can serve as an effective means to enhance transparency and community engagement in the village development process.