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The Influence Of Online Learning Media On Student’ Interest In Learning In Class B Of Unimed Economics Education Mica Siar Meiriza; Tamaria Br Sidebang; Ginting, Renata Olivia; Novita Sari Br Kaban; Eva Juli Yanti Situmorang; Ngiw Aman Harja
Outline Journal of Education Vol. 3 No. 1: February 2024
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/oje.v3i1.183

This journal reviews the influence of online learning media on the learning interest of class B students in Unimed Econonics Education. In this research, data collection methods were used using questionnaires. The questionnaire was distributed to 30 sources appointed by the author. From students who are currently carrying out the online learning process and student responses to several questions created by researchers. From the diagram created by the researcher, it is clear that the dominant answer from students is that they do not agree and it can be proven that students do not like online learning and it makes it difficult for them to learn or understand the material. The application of online learning media is expected to determine students’ interest in learning in the economics education study program at Medan State University.

MEMBANGUN USAHA DESA DENGAN DUNIA USAHA KOTA UNTUK MEMPERLUAS PASAR PRODUK LOKAL Ngiw Aman Harja; Brilian Moktar
Jurnal Pengabdian Masyarakat Eka Prasetya Vol 3 No 4 (2024): Jurnal Pengabdian Masyarakat Eka Prasetya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat STIE Eka Prasetya

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The proposed solution is the development of a business network that connects village business actors with city business actors, through the use of technology and collaboration between the two parties. It is hoped that this solution can expand the market, increase product competitiveness, and encourage innovation in production and distribution. The aim of this program is to expand the market for local products, improve quality and competitiveness, and utilize technology for promotion and distribution, which will ultimately improve the village economy. The specific target of this program is to establish at least three business collaborations between village and city business actors as well as providing training related to digital marketing and branding techniques. The methods used include a participatory approach, digital marketing training, business networking facilitation, and mentoring to maximize product marketing.

PELATIHAN PENULISAN KARYA ILMIAH BAGI GURU-GURU DI KECAMATAN PANCUR BATU Brilian Moktar; Ngiw Aman Harja
Jurnal Pengabdian Masyarakat Eka Prasetya Vol 3 No 4 (2024): Jurnal Pengabdian Masyarakat Eka Prasetya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat STIE Eka Prasetya

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Abstract. Kegiatan pengabdian masyarakat ini bertujuan untuk (1) meningkatkan motivasi guru SD di Kecamatan Pancur Batu dalam menulis karya ilmiah dan (2) meningkatkan kemampuan guru SD di Kecamatan Pancur Batu dalam menulis karya ilmiah berupa laporan penelitian. Pencapaian tujuan tersebut dilakukan melalui pelatihan dengan metode ceramah, tanya jawab, demontrasi, dan latihan (tutorial). Setelah kegiatan pelatihan dilaksanakan monitoring atau evaluasi oleh panitia pelaksanaan untuk melihat dan mendampingi guru dalam penulisan karya ilmiah. Hasi penelitian menunjukkan bahwa bahwa program P2M berlangsung dengan baik dan lancar. Program ini mampu memberi motivasi kepada guru dalam menulis karya ilmiah dan mampu meningkatkan kemampuan guru dalam melakukan penelitian serta menulis laporan penelitian. Kendala-kendala yang muncul pada tahap penelitian dan penulisan hasil penelitian dapat diatasi dengan metode pendampingan. Adapun saran yang dapat diajukan dari hasil program P2M, bagi guru-guru SD diharapkan memiliki motivasi dan senantiasa membudayakan kegiatan menulis ilmiah. Bagi praktisi pendidikan diharapkan senantiasa dapat membantu guru-guru SD dalam kegiatan menulis ilmiah. Bagi LPM hendaknya selalu menjebati program sejenis untuk terus dapat dilaksanakan dan dikembangkan.

MSME Strategies in Facing Digital Disruption: A Study on Creative Industry Nampira, Ardi Azhar; Nasution, Edwin Sugesti; Moktar, Brilian; Harja, Ngiw Aman
West Science Business and Management Vol. 3 No. 02 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i02.1998

Digital disruption presents both opportunities and challenges for Micro, Small, and Medium Enterprises (MSMEs) in Indonesia's creative industry. This qualitative study explores the strategies adopted by MSMEs to adapt to these changes through in-depth interviews with 10 MSME owners from various creative sectors. The findings reveal that MSMEs leverage digital platforms, innovate their offerings, invest in capacity building, and establish collaborative networks to navigate digital disruption. However, they face significant challenges, including technological barriers, financial constraints, market saturation, and inadequate infrastructure. Despite these challenges, MSME owners expressed optimism about leveraging emerging technologies for growth. The study underscores the need for targeted policy interventions and capacity-building initiatives to support MSME sustainability in the digital era. These findings provide valuable insights for policymakers, industry stakeholders, and MSMEs striving to thrive amid digital transformation.

Micro and Nano Influencers: Bibliometric Mapping of Influencer Marketing Trends Judijanto, Loso; Endarwati, Esti Tri; Tiofanny, Claudie; Moktar, Brilian; Harja, Ngiw Aman
West Science Social and Humanities Studies Vol. 3 No. 07 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i07.2091

This study conducts a bibliometric analysis of the research on micro and nano influencers within the broader field of influencer marketing. Using VOSviewer for bibliometric mapping, the study identifies key themes, trends, and influential contributors to the literature. The analysis reveals that influencer marketing, particularly in the context of micro and nano influencers, has evolved significantly, with increased focus on consumer behavior, purchase intention, and authenticity. The study highlights the centrality of platforms such as Instagram and TikTok in influencer marketing research, while also emphasizing the growing integration of influencer-driven strategies with e-commerce and social commerce. Key authors such as De Veirman, Hudders, and Schouten have shaped the intellectual structure of the field. This research provides valuable insights into the development of influencer marketing and suggests future directions for exploring platform-specific strategies, ethical considerations, and the global impact on diverse consumer segments.

Pelatihan Moonsonsim Sebagai Media Edukatif Untuk Membangun Jiwa Wirausaha Dan Pemahaman Dasar Akuntansi Siswa SMA Darma Bakti Lubuk Pakam Ngiw Aman Harja; Brilian Moktar
Journal Of Indonesian Social Society (JISS) Vol. 3 No. 2 (2025): JISS - Juni
Publisher : PT. Padang Tekno Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/jiss.v3i2.544

Permasalahan rendahnya minat kewirausahaan dan lemahnya pemahaman akuntansi dasar di kalangan siswa sekolah menengah menjadi tantangan yang signifikan dalam dunia pendidikan. Pelatihan kewirausahaan berbasis simulasi digital seperti MonsoonSIM menawarkan pendekatan pembelajaran partisipatif yang mampu menggabungkan aspek kognitif, afektif, dan psikomotorik secara terpadu. Kegiatan pengabdian ini dilaksanakan di SMA Darma Bakti Lubuk Pakam dengan tujuan membangun jiwa kewirausahaan siswa serta meningkatkan pemahaman mereka terhadap konsep dasar akuntansi melalui pengalaman belajar langsung. Pelatihan dilakukan selama dua hari melalui simulasi bisnis virtual berbasis tim, di mana siswa mengelola perusahaan secara menyeluruh mulai dari pengaturan modal, pengadaan barang, penjualan, hingga peramalan penjualan. Evaluasi kegiatan menunjukkan bahwa seluruh peserta dapat menjalankan simulasi dengan baik dan menunjukkan pemahaman yang lebih kuat terhadap alur dan pengambilan keputusan bisnis. Kegiatan ini membuktikan bahwa MonsoonSIM dapat menjadi media edukatif yang efektif dan menyenangkan dalam membentuk pola pikir wirausaha sejak usia sekolah. Program ini juga berpotensi direplikasi di sekolah lain sebagai bagian dari penguatan kurikulum berbasis pengalaman (experiential learning).

The Influence Of Online Learning Media On Student’ Interest In Learning In Class B Of Unimed Economics Education Mica Siar Meiriza; Tamaria Br Sidebang; Ginting, Renata Olivia; Novita Sari Br Kaban; Eva Juli Yanti Situmorang; Ngiw Aman Harja
Outline Journal of Education Vol. 3 No. 1: February 2024
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/oje.v3i1.183

This journal reviews the influence of online learning media on the learning interest of class B students in Unimed Econonics Education. In this research, data collection methods were used using questionnaires. The questionnaire was distributed to 30 sources appointed by the author. From students who are currently carrying out the online learning process and student responses to several questions created by researchers. From the diagram created by the researcher, it is clear that the dominant answer from students is that they do not agree and it can be proven that students do not like online learning and it makes it difficult for them to learn or understand the material. The application of online learning media is expected to determine students’ interest in learning in the economics education study program at Medan State University.

Peran Inkubator Bisnis Dalam Meningkatkan Kapasitas Wirausaha Pemula Di Sektor Ekonomi Kreatif Di Kecamatan Medan Tembung Ngiw Aman Harja
Journal of Innovative and Creativity Vol. 5 No. 1 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i1.1404

Penelitian ini bertujuan untuk menganalisis peran inkubator bisnis dalam meningkatkan kapasitas wirausaha pemula di sektor ekonomi kreatif, dengan fokus pada komunitas Kampung Kreatif di Kecamatan Medan Tembung, Kota Medan. Menggunakan pendekatan kualitatif studi kasus, data dikumpulkan melalui wawancara mendalam, observasi partisipatif, dan dokumentasi terhadap pelaku usaha, pengelola inkubator, serta tokoh komunitas lokal. Analisis dilakukan secara tematik menggunakan pendekatan Braun dan Clarke (2019), yang mencakup tahap familiarisasi data hingga pelaporan hasil.Hasil penelitian menunjukkan bahwa inkubator bisnis berperan penting dalam mendorong pertumbuhan kapasitas wirausaha pemula melalui pelatihan teknis, pendampingan intensif, dan fasilitasi jejaring usaha. Wirausaha yang terlibat mengalami peningkatan dalam literasi digital, manajemen keuangan, serta kemampuan beradaptasi dengan pasar. Selain itu, inkubator juga membantu membentuk pola pikir kewirausahaan dan memperkuat motivasi pelaku usaha untuk berkembang secara berkelanjutan.Namun, implementasi program inkubasi masih menghadapi tantangan seperti keterbatasan fasilitas, rendahnya partisipasi peserta, serta kurangnya dukungan struktural dari pemerintah dan mitra. Oleh karena itu, dibutuhkan model inkubasi yang lebih responsif, partisipatif, dan berbasis kebutuhan lokal. Penelitian ini merekomendasikan pengembangan inkubator berbasis komunitas yang adaptif terhadap konteks sosial dan ekonomi wirausaha pemula di kawasan urban pinggiran. Hasil ini diharapkan dapat menjadi dasar perumusan kebijakan dan strategi pemberdayaan ekonomi kreatif lokal yang lebih efektif.Kata kunci : Inkubator Bisnis, Wirausaha, Sektor Ekonomi Kreatif

Service Quality in Halal Tourism and Perceived Value as Determinants of Satisfaction and Revisit Intention among Muslim Travelers Nurhasanah, Dila Padila; Nasution, Edwin Sugesti; Chandra, Johnny; Moktar, Brilian; Harja, Ngiw Aman
West Science Islamic Studies Vol. 4 No. 02 (2026): West Science Islamic Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsiss.v4i02.2801

This study investigates the influence of service quality in halal tourism and perceived value on tourist satisfaction and revisit intention among Muslim tourists in Indonesia. A quantitative approach was employed using data collected from 150 respondents through a structured questionnaire based on a Likert scale. The data were analyzed using SmartPLS 3 to evaluate both the measurement and structural models. The results indicate that service quality has a significant positive effect on perceived value and tourist satisfaction. Perceived value also significantly influences satisfaction and revisit intention. Furthermore, tourist satisfaction is found to have the strongest effect on revisit intention and plays a significant mediating role in the relationship between service quality, perceived value, and revisit intention. These findings highlight the importance of delivering high-quality, halal-compliant services that enhance perceived value and satisfaction, ultimately strengthening tourist loyalty. This study contributes to the halal tourism literature by providing empirical evidence on the integrated relationships among key variables and offers practical insights for improving the competitiveness of Indonesia’s halal tourism sector.

Pengembangan Wisata Edukasi di Sawah: Menggali Potensi Ekonomi Dan Budaya Local Ngiw Aman Harja; Brilian Moktar
Battuta-Jurnal Pemberdayaan Masyarakat Vol 1 No 3 (2024): Edisi September
Publisher : LPPM Universitas Battuta

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Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mengembangkan wisata edukasi di sawah, dengan fokus pada penggalian potensi ekonomi dan budaya lokal. Melalui identifikasi dan pemetaan potensi sawah di beberapa lokasi, dipilih daerah yang memiliki aksesibilitas baik dan keunikan budaya pertanian. Program wisata edukasi dirancang dengan menyusun kurikulum yang mencakup materi tentang siklus pertanian, teknik bercocok tanam tradisional, dan nilai-nilai budaya lokal, serta kegiatan interaktif seperti menanam padi dan mengikuti upacara adat. Pelatihan intensif diberikan kepada masyarakat setempat yang akan bertindak sebagai pemandu wisata, dan sosialisasi dilakukan melalui workshop, seminar, dan media lokal. Implementasi program melibatkan pembukaan resmi yang menarik perhatian media, dan operasional harian yang mendapat respon positif dari pengunjung. Promosi dan pemasaran dilakukan dengan membuat materi promosi yang menarik dan menjalin kerjasama dengan agen wisata lokal dan nasional. Hasil kegiatan menunjukkan peningkatan pendapatan masyarakat melalui penjualan produk pertanian, kerajinan tangan, dan kuliner khas daerah, serta pemberdayaan masyarakat sebagai pemandu wisata. Selain dampak ekonomi, program ini juga berkontribusi pada pelestarian budaya lokal dengan memperkenalkan tradisi pertanian kepada wisatawan. Tantangan seperti kesadaran awal masyarakat dan kebutuhan peningkatan infrastruktur berhasil diatasi melalui kolaborasi antara pemerintah, akademisi, dan masyarakat setempat. Program ini diharapkan dapat menjadi model pengembangan pariwisata berkelanjutan dan pelestarian budaya lokal yang dapat direplikasi di daerah lain.

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