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All Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Jurnal Nusantara Berbakti Jurnal Abdimas Indonesia Jurnal Riset Ilmu Kesehatan Umum dan Farmasi Jurnal ABDIMAS MUTIARA JURNAL TEKNOLOGI, KESEHATAN DAN ILMU SOSIAL
Yanti Musyawarah
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Religion Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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RESOURCE-BASED THEORY (RBT) MODEL IN IMPROVING EMPLOYEE PERFORMANCE: INCLUSIVE LEADERSHIP AND SELF-EFFICACY APPROACH Yanti Musyawarah; Nuzuliati
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 3 (2025): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i3.3540

Abstract

This study aims to explore the application of Resource-Based Theory (RBT) in improving employee performance through an inclusive leadership and self-efficacy approach. Based on RBT, an organization's internal resources, including leadership and individual self-confidence, are strategic assets that can provide competitive advantage. An inclusive leadership approach is seen as being able to create a work environment that supports diversity, collaboration, and innovation, thereby strengthening employee ownership and motivation. In addition, employee self-efficacy, which is the belief in their ability to achieve work goals, is an important factor in maximizing individual potential. This study uses a quantitative method with a survey of employees in various industrial sectors. The results show that inclusive leadership significantly increases self-efficacy, which ultimately has a positive impact on employee performance. These findings provide theoretical and practical contributions, especially in human resource management, by emphasizing the importance of inclusive leadership and self-efficacy development to optimize organizational performance. This study also recommends strategies that can be implemented by managers in building an inclusive work culture to achieve sustainable competitive advantage.
MARKETING STRATEGIES FOR SMALL RETAIL BUSINESSES IN THE MIDST OF MARKETPLACE COMPETITION Nuzuliati; Yanti Musyawarah
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 4 (2025): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i4.3776

Abstract

The development of digital marketplaces such as Shopee, Tokopedia, and TikTok Shop has posed serious challenges for small retail businesses, including in the city of Medan. This study aims to describe the marketing strategies applied by small retailers in the face of such competition. The approach used is descriptive qualitative with data collection techniques through in-depth interviews, observations, and documentation of five small retail stores in Medan. The results show that the most effective strategies include WhatsApp-based delivery services, social media utilization, customer loyalty programs, and local community approaches. Stores that implement adaptive strategies experience an increase in turnover of up to 35%, while stores that do not innovate tend to stagnate. Small retailers still have a competitive advantage in terms of emotional closeness, flexibility of service, and quick response to customers. This study concludes that the key to the success of small retail lies in the combination of a simple digital marketing strategy and a locality-based relational approach. Support from the government and the business community is urgently needed to improve digital literacy and the competitiveness of small retailers in the digital era.
Co-Authors Dumartina Hutauruk Jon Kenedy Marpaung Manahan Situmorang Natanael Priltius Nuriyanti Sirait Nuzuliati Siti Nurbaya Suharyanisa Suharyanisa