Articles
<![CDATA[THE EFFECT OF PROMOTION AND SERVICE QUALITY ON REPURCHASE DECISION: CASE STUDY LYCO COFFE AND PLACE CONSUMERS AT SAMPANG ]]>
<![CDATA[Anas, Zulviar]]>;
<![CDATA[Faisol, Faisol]]>
<![CDATA[ IJMA (Indonesian Journal of Management and Accounting) Vol 5, No 2 (2024) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Alma Ata ]]>
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DOI: 10.21927/ijma.2024.5(2).548-556
<![CDATA[The aim of this research is to analyze the influence of service quality on repurchase decisions (case study Lyco Coffee and Place consumers at Sampang). The number of samples in this study was 75 respondents using the incidental sampling method. This research uses a multiple linear regression analysis method. The results of this research show that there is a simultaneous influence on the variables (promotion and service quality) on repurchase decisions, it can be seen that the significant value is below 0.05 and the calculated F value is (63.522) ˃ F table (3.12). The results of this research also show that the calculated t value for the promotion variable is (3.557), service quality is (4.302) which is greater than the t table (1.993), so it is stated that there is an influence on repurchase decisions. In the determination test, there was an influence of 62.8% of the independent variables (promotion and service quality) on the dependent variable (repurchase decision). Meanwhile, 37.2% is influenced by other variables and is not included in this regression analysis, such as location, price, brand image, brand equity and others.]]>
<![CDATA[Pengaruh Destinasi Agrowisata Kampung Melon Napote Terhadap Sosial Ekonomi Masyarakat di Desa Bira Timur Kabupaten Sampang ]]>
<![CDATA[Nadifatul Lailiyah]]>;
<![CDATA[Anas, Zulviar]]>;
<![CDATA[Faisol, Faisol]]>;
<![CDATA[Hanem Muntaha]]>
<![CDATA[ Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Vol. 4 No. 1 (2025): JANUARI-JUNI ]]>
Publisher : <![CDATA[Badan Penerbitan Fakultas Pertanian Universitas Ratu Samban ]]>
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DOI: 10.58222/jemakbd.v4i1.1220
<![CDATA[The Kampung Melon Napote Agrotourism Area is located in the Village of Monastery East, Sampang Regency, and is an area that has a strategic location for people to enjoy melon fruit tourism to their heart's content. The existence of this tourism development activity has an economic impact on the community, such as increased income, employment opportunities and business opportunities. The purpose of this study was to determine the impact of the agrotourism area on community income. The method used in this study is a qualitative method. This research includes field research. In obtaining direct information, the informants in this study were the owner of the melon village, the manager of the melon village agrotourism, and the community who participated in the management of the melon village agrotourism. Based on the results of the study regarding the Impact of the Agrotourism Area on Community Income, it has a positive impact caused by the Kampung Melon Npaote Agrotourism, namely an increase in income obtained from the existence of the agrotourism area. The difference in community income before and after the existence of this agrotourism can be seen from the turnover they get when this agrotourism is opened. The average income of the community after the existence of agrotourism is higher than before the existence of agrotourism. With this area, the community can increase their income through trade, provide parking services around the area and participate in managing orange groves. So it can be concluded that the existence of the agrotourism area can have an impact on increasing community income.]]>
<![CDATA[Strategi Digital Marketing pada Sentra UMKM Telur Asin di Dusun Buleng Kabupaten Sampang ]]>
<![CDATA[Liana, Wahyu]]>;
<![CDATA[Anas, Zulviar]]>;
<![CDATA[Faisol, Faisol]]>
<![CDATA[ RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli ]]>
Publisher : <![CDATA[Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai ]]>
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DOI: 10.31004/riggs.v4i2.1538
<![CDATA[UMKM merupakan pelaku ekonomi terbesar dalam perekonomian Indonesia, UMKM juga memiliki peran yang sangat besar dalam membangun dan pertumbuhan ekonomi khususnya di Indonesia. Strategi yang dapat dilakukan untuk mengembangkan UMKM salah satunya melalui strategi pemasaran dengan mengunakan metode digital marketing. Penelitian ini bertujuan untuk mengembangkan strategi pemasaran yang efektif dalam hal mempertahankan dan meningkatkan profit bisnis bagi sentra Usaha Mikro, Kecil, dan Menengah (UMKM) telur asin di Dusun Buleng Desa Pangelen, Kecamatan Sampang. Masalah yang dihadapi UMKM ini melibatkan keterbatasan akses pasar dan kurangnya pemanfaatan digital marketing dalam meningkatkan visibilitas produk mereka. Metode penelitian yang digunakan yaitu penelitian kualitatif deskriptif yang terdiri dari analisis situasi pasar, identifikasi target konsumen, dan implementasi strategi pemasaran digital. Penelitian ini melibatkan wawancara dengan pemilik UMKM, survei konsumen, dan analisis data pasar terkait. Hasil penelitian menunjukkan bahwa adopsi strategi pemasaran digital secara signifikan meningkatkan eksposur produk UMKM telur asin. Melalui pemanfaatan media sosial, situs web, dan platform e-commerce, UMKM berhasil menjangkau pasar yang lebih luas dan meningkatkan penjualan produk mereka.]]>
<![CDATA[Pengaruh Media Sosial “Instagram” terhadap Minat Beli Konsumen pada Produk Rocket Chicken di Kabupaten Sampang ]]>
<![CDATA[Maskuroh, Maskuroh]]>;
<![CDATA[Anas, Zulviar]]>;
<![CDATA[Faisol, Faisol]]>
<![CDATA[ Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 3 (2025): JULI-SEPTEMBER ]]>
Publisher : <![CDATA[Indo Publishing ]]>
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DOI: 10.63822/yn85w908
<![CDATA[Perkembangan teknologi digital yang semakin pesat menyebabkan persaingan bisnis menjadi semakin ketat, khususnya dalam industri kuliner makanan cepat saji yang terus berkembang pesat di Indonesia. Salah satu fenomena yang saat ini banyak dimanfaatkan oleh pelaku usaha adalah promosi melalui media sosial, terutama platform Instagram. Penelitian ini bertujuan untuk mengetahui serta menganalisis pengaruh media sosial Instagram terhadap minat beli konsumen pada produk Rocket Chicken di Kabupaten Sampang. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data diperoleh melalui penyebaran kuesioner kepada 111 responden yang dipilih dengan teknik purposive sampling berdasarkan kriteria tertentu yang relevan dengan penelitian. Analisis data dilakukan menggunakan regresi linear berganda dengan bantuan software SPSS versi 25. Hasil penelitian menunjukkan bahwa media sosial Instagram berpengaruh positif dan signifikan terhadap minat beli konsumen. Hal ini membuktikan bahwa strategi pemasaran digital melalui Instagram menjadi sarana promosi yang efektif bagi Rocket Chicken dalam menarik perhatian sekaligus meningkatkan minat beli konsumen di Kabupaten Sampang.]]>
<![CDATA[Pengaruh corporate social responsibility dan good corporate governance terhadap agresivitas perpajakan ]]>
<![CDATA[Insani, Dea Anas Stasya]]>;
<![CDATA[Wahyudin, Ahmad]]>;
<![CDATA[Aini, Laily Nur]]>;
<![CDATA[Anas, Zulviar]]>
<![CDATA[ Journal of Accounting and Digital Finance Vol. 2 No. 3 (2022): Journal of Accounting and Digital Finance ]]>
Publisher : <![CDATA[Nur Science Institute ]]>
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DOI: 10.53088/jadfi.v2i3.191
<![CDATA[This study aims to empirically examine the effect of corporate social responsibility and GCG (good corporate governance) on tax aggressiveness. The dependent variable used in this study is aggressive tax planning, which is measured using ETR (effective tax rates). The independent variables in this study are corporate social responsibility and GCG (managerial ownership, audit committee, and audit quality). This study is based on a sample of 110 manufacturing companies listed on the Indonesia Stock Exchange in 2012–2016. The study sample was selected by purposive sampling and obtained from 22 companies per year that fulfill the criteria. Data were analyzed using multiple linear regression analysis. The results show that CSR, managerial ownership, and audit quality do not affect the action of aggressive tax. Meanwhile, the audit committee shows the existence of influence on the activity of aggressive tax.]]>
<![CDATA[Analisis faktor - faktor yang mempengaruhi pengambilan keputusan konsumen terhadap pembelian rumah : Studi kasus di Perumahan Griya Emas Kabupaten Pamekasan ]]>
<![CDATA[Santoso, Fuji]]>;
<![CDATA[Anas, Zulviar]]>
<![CDATA[ Journal of Management and Digital Business Vol. 1 No. 3 (2021): Journal of Management and Digital Business ]]>
Publisher : <![CDATA[Nur Science Institute ]]>
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DOI: 10.53088/jmdb.v1i3.323
<![CDATA[The increase in population causes an increase in the demand for housing. Many developers use the increasing need for houses to provide housing with various facilities. Various kinds of developer offer make the public as consumers are faced with several factors in the decision to buy a house. The purpose of the study was to determine the effect of price, building design, physical building, facilities, and location and to determine the dominant factors in home-buying decisions. The research method uses quantitative methods. The results showed that the price factor, the building design factor, the physical building factor, the facility factor, and the location factor influenced the decision to buy a house. The most dominant factor in influencing home-buying decisions is the price factor. Other influencing factors are location, building physical, facility, and building design factors.]]>
<![CDATA[Pengaruh implementasi fungsi-fungsi manajemen terhadap kinerja pegawai di SMK Nazhatut Thullab Prajjan Camplong Kabupaten Sampang ]]>
<![CDATA[Anas, Zulviar]]>;
<![CDATA[Haryansyah, Septian Eko]]>;
<![CDATA[Santoso, Fuji]]>;
<![CDATA[Sutinah, Sutinah]]>
<![CDATA[ Journal of Management and Digital Business Vol. 2 No. 1 (2022): Journal of Management and Digital Business ]]>
Publisher : <![CDATA[Nur Science Institute ]]>
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DOI: 10.53088/jmdb.v2i1.324
<![CDATA[The scope of this research is a study of the effect of implementing management functions on employee performance at SMK Nazhatut Thullab Prajjan Camplong, Sampang Regency. The purpose of this study was to determine the impact of the implementation of management functions on employee performance at SMK Nazhatut Thullab Prajjan Camplong, Sampang Regency. The research method used is simple linear regression analysis. The results can be concluded that implementing management functions positively affects employee performance. The diversity of variables in implementing management functions can be explained by employee performance variables, while the rest is influenced by other variables not mentioned in the model. The implications of the results of the study are then to improve employee performance, it is necessary to enhance the application of effective and efficient management functions at SMK Nazhatut Thullab Prajjan Camplong Region Sampang.]]>
<![CDATA[Peran dinas komunikasi dan informatika dalam mewujudkan informasi yang beretika dan bertanggung jawab di Kabupaten Sampang ]]>
<![CDATA[Eko Haryansyah, Septian]]>;
<![CDATA[Anas, Zulviar]]>
<![CDATA[ Journal of Management and Digital Business Vol. 1 No. 3 (2021): Journal of Management and Digital Business ]]>
Publisher : <![CDATA[Nur Science Institute ]]>
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DOI: 10.53088/jmdb.v1i3.326
<![CDATA[The high level of violations in the use of social media and the lack of public knowledge about ethical and responsible information creates several problems in information and communication. In this case, the communication and informatics department of Sampang Regency plays a role in creating ethical and responsible information. Based on this, the researcher wants to research the role of the communication and informatics department in creating ethical and responsible information in the Sampang Regency. This study aims to determine the role of the communication and informatics office in creating ethical and responsible information and the factors that influence the role of the communication and informatics office in creating ethical and responsible information in the Sampang Regency. This study uses the concept of role theory, which explains several indicators such as informants, facilitators, and mediators. Based on the research, it can be seen that the role of the communication and informatics department in creating ethical and responsible information in Sampang Regency is still not maximized. Furthermore, the influencing factors are communication, resources, facilities, funds, and budget.]]>
<![CDATA[KAJIAN PERILAKU KETERGANTUNGAN PENERIMA PROGRAM KELUARGA HARAPAN (PKH) PERSPEKTIF QS. AN-NAHL AYAT 53-55 (STUDI DI DESA KRAMPON KECAMATAN TORJUN KABUPATEN SAMPANG) ]]>
<![CDATA[Nor Islamy, Sulaiha]]>;
<![CDATA[Anas, Zulviar]]>;
<![CDATA[Mahsun]]>
<![CDATA[ Multifinance Vol. 1 No. 1 (2023): Multifinance ]]>
Publisher : <![CDATA[PT. Altin Riset Publishing ]]>
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DOI: 10.61397/mfc.v1i1.20
<![CDATA[Islam merupakan agama yang memperhatikan kesejahteraan umatnya, dalam mewujudkan kesejahteraan Islam telah menunjuk seorang pemimpin yang harus bertanggung jawab untuk kesejahteraan rakyatnya. Di Indonesia kewajiban pemerintah dalam mengentaskan kemiskinan sudah dilaksanakan berdasarkan pasal 1 ayat (9) UU No.11 Tahun 2009. Dalam hal mengakses bantuan, salah satu perilaku yang kerap terjadi di masyarakat yaitu terlalu mengharapkan bantuan yang diberikan oleh pemerintah. Penelitian ini adalah penelitian kualitatif deskriptif naratif dengan menggabungkan field research dan library research. Dalam pengambilan data, peneliti menggunakan metode observasi, wawancara dan dokumentasi, serta pendekatan tafsir. Peneliti menemukan beberapa faktor penyebab terjadinya perilaku ketergantungan terhadap bantuan PKH diantaranya; menyatakan PKH merupakan bantuan dari negara, tidak mempunyai pekerjaan dan tidak berpenghasilan, tidak mau bekerja, sangat mengharapkan bantuan serta meminta dilebihkan nominal bantuan. Faktor tersebut merepresentasikan perilaku ketergantungan yang terdapat dalam surat an-Nahl ayat 53-55. Dalam penafsirannya, jika perilaku tersebut dilakukan secara terus menerus, akibat yang didapat bukan hanya terhadap individu tetapi juga kelompok. Dimana tujuan utama negara memberikan bantuan untuk mengentaskan kemiskinan akan bergeser arah, menghadapkan pada kekufuran yang sesungguhnya dan akan tetap berada lingkaran kemiskinan.]]>
<![CDATA[Menganalisis Risiko Bisnis dan Mitigasi Risiko Bisnis Pada Budidaya Ikan Lele ]]>
<![CDATA[Maulana, Arifin]]>;
<![CDATA[Faisol, Faisol]]>;
<![CDATA[Anas, Zulviar]]>;
<![CDATA[Khirdany, Elvin Nury]]>
<![CDATA[ Jurnal Ilmiah Sains Sosial, Kewirausahaan dan Kebudayaan Vol. 2 No. 2 (2024): JIS SIWIRABUDA September 2024 ]]>
Publisher : <![CDATA[Universitas Tabanan ]]>
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DOI: 10.58878/jissiwirabuda.v2i2.313
<![CDATA[Catfish is a type of fish commodity that is widely cultivated in Indonesia, especially in Sampang district. Based on the results of interviews that researchers conducted with the owner of Sumber Rezeki Catfish Farming, Mr. Moch Yusron S.Pi., the researchers came to conclusions regarding the risk problem in cultivating catfish. Based on this problem, steps have been prepared to overcome the risks in cultivating catfish by business owners. From the discussion above, the author aims to describe the business risks and business risk mitigation that occur in the Sumber Rejeki catfish cultivation business which is located in the Gunung Sekar sub-district, Sampang district, so that from the research objectives that have been set, the researcher will look for more in-depth information using the method. descriptive qualitative research. The data analysis technique used by researchers is an interactive model starting from the stages of data collection, data reduction, data presentation and finally drawing conclusions. The results of this research are to describe the business risks and mitigate the business risks of Sumber Rezeki Catfish Cultivation MSMEs in Gunung Sekar sub-district, Sampang district.]]>
