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All Journal Cakrawala Repositori Imwi Jendela Pendidikan International Journal of Social Service and Research Matriks Eduvest - Journal of Universal Studies Insight : International Journal of social research Journal of Law and Social Politics Islamic Journal of Communication and Public Discourse
Nurjanah, Aisyah
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Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Social Sciences Other

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Journal : Cakrawala Repositori Imwi

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Digital Infrastructure as a Strategy for Strengthening the Rattan SME Industry Lestari, Anisa Ayu Dwi; Nurjanah, Aisyah; Nurhaliza, Nurhaliza
Cakrawala Repositori IMWI 1692-1699
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v8i5.836

Abstract

The rattan industry in Cirebon faces a paradox between substantial economic potential and low digital technology adoption, with only 18% of SMEs active on e-commerce platforms. This study aims to analyze the role of digital infrastructure as a strategy for economic empowerment of rattan SMEs in Cirebon, identify factors influencing digital adoption, and develop contextually appropriate implementation models. Employing a mixed-method sequential explanatory design, the research involved 218 SME respondents through stratified random sampling surveys and 15 key informants through in-depth interviews. Quantitative data were analyzed using SPSS (descriptive statistics, t-tests, multiple regression), while qualitative data were analyzed with thematic analysis. Results reveal that digital adopter SMEs demonstrate 77.7% higher revenue, 583% wider market reach, and 47.4% greater profit margins compared to non-adopters (p<0.001). Significant factors influencing adoption include digital literacy (?=0.412), perceived ease of use (?=0.337), and financial capability (?=0.289), explaining 68.4% of digital adoption variance. Multi-platform strategy yields 94% success rate with 142% revenue growth. The study identifies a heritage-digital integration framework enabling SMEs to preserve cultural values while enhancing competitiveness. Practical implications include developing Digital Hubs, peer-to-peer Digital Mentor programs, and Pay-as-You-Grow policies to address digital literacy barriers (78%) and financial constraints (65%). Findings contribute to craft industry digital transformation literature and provide actionable roadmaps for stakeholders.
Co-Authors Agus Rohmat Hidayat Amelia Amelia Azzahra, Adelia Fahira, Siti Hafsah Ijah Hadijah Lestari, Anisa Ayu Dwi Lestari, Anisa Ayu Dwi  Marlina, Nina Mukidin, Mukidin Nendi, Ikhsan Nurhaliza, Nurhaliza Paturohmah, Pepi Siti Ridzki, Mohamad Maulana Riska Rahayu Ruminda Ruminda Salsabila, Irma Nuraeni Santika, Rani Situmorang, Annisa Umam, Aldo Faisal Wahyuningsih, Olyvia Widia Ningsih, Widia