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Saktiana, Galuh Mira
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Pengaruh Kualitas Produk dan Persepsi Harga terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan The Originote di Jakarta Monica, Angelina; Saktiana, Galuh Mira
Jurnal Manajerial Dan Kewirausahaan Vol. 8 No. 1 (2026): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/b3m6sf04

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh positif Kualitas Produk dan Persepsi Harga terhadap Loyalitas Pelanggan produk The Originote Jakarta dengan Kepuasan Pelanggan sebagai variabel mediasi. Populasi penelitian ini adalah seluruh pelanggan yang mengetahui produk The Originote Jakarta dan berdomisili di Jabodetabek. Teknik pengambilan sampel yang digunakan adalah non-probability sampling dengan metode purposive sampling, melibatkan 170 responden. Data penelitian berupa data primer yang dikumpulkan melalui kuesioner berbentuk Google Form dan disebarkan melalui media online. Data yang terkumpul kemudian diolah menggunakan metode PLS-SEM (Partial Least Squares Structural Equation Modeling) dengan bantuan perangkat lunak Smart-PLS. Hasil dari penelitian ini menunjukan bahwa Kualitas produk dan persepsi harga berpengaruh positif signifikan terhadap loyalitas pelanggan, serta kepuasan pelanggan terbukti dapat memediasi pengaruh positif Kualitas Produk dan Persepsi Harga terhadap Loyalitas pelanggan The originote Jakarta. This study aims to analyze the effect of Product Quality and Price Perception on Customer Loyalty of The Originote Jakarta products with Customer Satisfaction as a mediating variable. The population of this study were all customers who knew The Originote Jakarta products and were domiciled in Jabodetabek. The sampling technique used was non-probability sampling with a purposive sampling method, involving 170 respondents. The research data were in the form of primary data collected through a questionnaire in the form of Google Form and distributed through online media. The collected data were then processed using the PLS-SEM (Partial Least Squares Structural Equation Modeling) method with the help of Smart-PLS software. The results of this study indicate that Product Quality and Price Perception have a significant effect on customer loyalty, and customer satisfaction is proven to mediate the positive effect of Product Quality and Price Perception on Customer Loyalty of The Originote Jakarta.
Pengaruh Kualitas Produk dan Persepsi Harga terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan The Originote di Jakarta Monica, Angelina; Saktiana, Galuh Mira
Jurnal Manajerial Dan Kewirausahaan Vol. 8 No. 1 (2026): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/b3m6sf04

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh positif Kualitas Produk dan Persepsi Harga terhadap Loyalitas Pelanggan produk The Originote Jakarta dengan Kepuasan Pelanggan sebagai variabel mediasi. Populasi penelitian ini adalah seluruh pelanggan yang mengetahui produk The Originote Jakarta dan berdomisili di Jabodetabek. Teknik pengambilan sampel yang digunakan adalah non-probability sampling dengan metode purposive sampling, melibatkan 170 responden. Data penelitian berupa data primer yang dikumpulkan melalui kuesioner berbentuk Google Form dan disebarkan melalui media online. Data yang terkumpul kemudian diolah menggunakan metode PLS-SEM (Partial Least Squares Structural Equation Modeling) dengan bantuan perangkat lunak Smart-PLS. Hasil dari penelitian ini menunjukan bahwa Kualitas produk dan persepsi harga berpengaruh positif signifikan terhadap loyalitas pelanggan, serta kepuasan pelanggan terbukti dapat memediasi pengaruh positif Kualitas Produk dan Persepsi Harga terhadap Loyalitas pelanggan The originote Jakarta. This study aims to analyze the effect of Product Quality and Price Perception on Customer Loyalty of The Originote Jakarta products with Customer Satisfaction as a mediating variable. The population of this study were all customers who knew The Originote Jakarta products and were domiciled in Jabodetabek. The sampling technique used was non-probability sampling with a purposive sampling method, involving 170 respondents. The research data were in the form of primary data collected through a questionnaire in the form of Google Form and distributed through online media. The collected data were then processed using the PLS-SEM (Partial Least Squares Structural Equation Modeling) method with the help of Smart-PLS software. The results of this study indicate that Product Quality and Price Perception have a significant effect on customer loyalty, and customer satisfaction is proven to mediate the positive effect of Product Quality and Price Perception on Customer Loyalty of The Originote Jakarta.
Faktor yang Mempengaruhi Purchase Intention dengan Brand Awareness sebagai Mediasi Jonathan, Andri; Saktiana, Galuh Mira
Jurnal Manajerial Dan Kewirausahaan Vol. 8 No. 1 (2026): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/xfqdzv58

Abstract

Perkembangan pada dunia kecantikan atau skincare kini semakin berkembang dengan cepat, perawatan pada kulit wajah sudah menjadi kebutuhan utama bagi masyarakat. Penelitian ini dilakukan bertujuan untuk mengetahui peranan social media marketing dan electronic word of mouth terhadap purchase intention dengan menggunakan brand awareness sebagai mediasi pada Avoskin. Penelitian ini menggunakan perangkat lunak SmartPLS 3 untuk mengelolah data. Teknik pengumpulan data pada penelitian ini menggunakan survei secara online berupa google form. Metode pengambilan sampel pada penelitian ini adalah non-probability sampling dengan teknik purposive sampling yang memanfaatkan 180 responden. Hasil penelitian ini menunjukan bahwa social media marketing tidak memiliki pengaruh positif terhadap purchase intention, electronic word of mouth memiliki pengaruh positif terhadap purchase intention, brand awareness memiliki pengaruh positif terhadap purchase intention, social media marketing memiliki pengaruh positif terhadap brand awareness, electronic word of mouth memiliki pengaruh positif terhadap brand awareness, brand awareness memediasi social media marketing terhadap purchase intention (Full Mediation), dan brand awareness memediasi electronic word of mouth terhadap purchase intention (Partial Mediation). The development of the beauty or skincare world is now growing rapidly, and facial skin care has become a primary need for the community. This study was conducted to determine the role of social media marketing and electronic word of mouth on purchase intention by using brand awareness as mediation on Avoskin. This study uses SmartPLS 3 software to process data. The data collection technique in this study used an online survey in the form of a Google Form. The sampling method in this study was non-probability sampling with a purposive sampling technique utilizing 180 respondents. The results of this study indicate that social media marketing doesn’t have a positive effect on purchase intention, electronic word of mouth and brand awareness have positive effect on purchase intention, social media marketing has a positive effect on brand awareness, electronic word of mouth has a positive effect on brand awareness, brand awareness mediates social media marketing on purchase intention (full mediation), and brand awareness mediates electronic word of mouth on purchase intention (partial mediation).
Pengaruh Perceived Quality, E-WOM, dan Brand Trust terhadap Purchase Intention pada Produk Glad2Glow Jivana, Sherlene; Saktiana, Galuh Mira
Jurnal Manajerial Dan Kewirausahaan Vol. 7 No. 4 (2025): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/kfsce332

Abstract

Penelitian ini bertujuan untuk menguji pengaruh perceived quality, e-WOM, dan brand trust terhadap purchase intention produk Glad2Glow di wilayah Jabodetabek. Metode yang digunakan adalah kuantitatif dengan teknik pengumpulan data melalui kuesioner yang disebarkan kepada 200 responden. Hasil penelitian menunjukkan bahwa e-WOM dan brand trust memiliki pengaruh positif dan signifikan terhadap purchase intention, sementara perceived quality tidak menunjukkan pengaruh yang signifikan baik terhadap purchase intention maupun brand trust. Brand trust terbukti memediasi hubungan antara perceived quality dan purchase intention, namun tidak memediasi hubungan antara e-WOM dan purchase intention. Nilai R² untuk brand trust dan purchase intention masing-masing sebesar 0,617 dan 0,669, menunjukkan bahwa variabel independen dalam model dapat menjelaskan hubungan yang kuat. Analisis Effect Size (f²) menunjukkan bahwa e-WOM memiliki pengaruh yang sangat kuat terhadap brand trust, sedangkan perceived quality menunjukkan pengaruh yang lemah terhadap kedua variabel. Penelitian ini juga menunjukkan bahwa e-WOM memainkan peran dominan dalam membangun brand trust dan purchase intention. Secara keseluruhan, hasil penelitian ini memberikan wawasan penting bagi perusahaan dalam merancang strategi pemasaran berbasis e-WOM dan meningkatkan brand trust untuk meningkatkan niat beli konsumen. This study aims to examine the influence of perceived quality, e-WOM, and brand trust on purchase intention of Glad2Glow products in the Jabodetabek area. A quantitative approach was used with data collection through questionnaires distributed to 200 respondents. The results show that e-WOM and brand trust have a positive and significant impact on purchase intention, while perceived quality did not show a significant effect on either purchase intention or brand trust. Brand trust was found to mediate the relationship between perceived quality and purchase intention, but did not mediate the relationship between e-WOM and purchase intention. The R² values for brand trust and purchase intention were 0.617 and 0.669, respectively, indicating a strong explanatory relationship. Effect Size (f²) analysis reveals that e-WOM has a very strong influence on brand trust, while perceived quality has a weak effect on both variables. This study also highlights that e-WOM plays a dominant role in building brand trust and purchase intention. Overall, the findings provide important insights for companies in designing marketing strategies based on e-WOM and enhancing brand trust to increase consumer purchase intention.
Analisis Pengaruh Influencer Marketing dan Social Media Marketing terhadap Purchase Intention Melalui Customer Trust pada Produk Mother of Pearl di Jakarta Patricia, Patricia; Saktiana, Galuh Mira
Jurnal Manajerial Dan Kewirausahaan Vol. 7 No. 4 (2025): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/qge2sy24

Abstract

Tujuan dari penelitian ini adalah untuk menguji Influencer Marketing dan Social Media Marketing terhadap Purchase Intention serta menguji Customer Trust sebagai mediasi Influencer Marketing dan Social Media Marketing terhadap Purchase Intention. Populasi dari penelitian ini adalah konsumen dari produk Mother of Pearl di Jakarta. Populasi yang digunakan dalam penelitian ini sebanyak 178 responden yang Valid dari 180 responden. Penelitian ini menggunakan metode Non-Probability Sampling dengan metode Purposive Sampling dalam mengumpulkan secara online melalui g-form lalu diolah menggunakan smartPLS-SEM. Hasil dari penelitian ini adalah Influencer Marketing dan Social Media Marketing dapat mempengaruhi Purchase Intention, Influencer Marketing dan Social Media Marketing dapat mempengaruhi Customer Trust dan Customer Trust dapat memediasi Influencer Marketing terhadap Purchase Intention namun, Customer Trust tidak dapat memediasi Social Media Marketing terhadap Purchase Intention. The purpose of this research is to examine Influencer Marketing and Social Media Marketing on Purchase Intention and examine Customer Trust as a mediator of Influencer Marketing and Social Media Marketing on Purchase Intention. The population of this research is consumers of Mother of Pearl products in Jakarta. The population used in this research was 178 valid respondents out of 180 respondents. This research uses the Non-Probability Sampling method with the Purposive Sampling method to collect online via g-form and then process using smartPLS-SEM. The results of this research are that Influencer Marketing and Social Media Marketing can affect Purchase Intention, Influencer Marketing and Social Media Marketing can affect Customer Trust and Customer Trust can mediate Influencer Marketing on Purchase Intention, however, Customer Trust cannot mediate Social Media Marketing on Purchase Intention.
Co-Authors Adhi Prakosa Alvera, Tiffany Emmanuel, Sandy Ferdynand, Nicholas Ariesta Francois, David Jivana, Sherlene Jonathan, Andri Kennilyn, Thio Lee, Patricia Claresta Lee, Steven Monica, Angelina Nataherwin, Nataherwin Patricia Patricia, Patricia Puspita, Intan Dwinanda Rahayu, Herawati Rosyada, Maulin Amrina Sari, Dwi Sekar Shalbrenda, Violetta Siregar, Egie Pradana Siswanto, Halim Putera So, Filipus Soelaiman, Lydiawati Sudaryana, Arif Sukaman, John Victorino Tommy Setiawan Ruslim, Tommy Setiawan Witardjo, Jesselyn Angela Zabrina, Phoebe