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All Journal Jurnal Ilmiah Manajemen dan Bisnis Koaliansi Journal of Islamic Economics Lariba KarismaPro
Bukhori, Reza Fauzi
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : KarismaPro

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Strategi Digital Marketing dan Brand Awareness Dalam Meningkatkan Keputusan Pembelian Produk Beras Kita di Perum Bulog Bandung Bukhori, Reza Fauzi
KarismaPro Vol 15, No 02 (2024): Karismapro
Publisher : Program Studi Manajemen, Universitas Al Ghifari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53675/karismapro.v15i02.1439

Abstract

This study uses descriptive and verification methods with a quantitative approach or in the form of numbers. The population in this study were customers of Perum Bulog Subdrive Regional Bandung as many as 410 customers. And sample  in this study were customers of Perum Bulog Subdrive Regional Bandung as many as 80 coustemers. The analysis used is Path Analysis of find out. And indirectly to other variables. The result of this study indicate that: (1) digital marketing has a significant positive effect on the purchasing decision at Perum Bulog Subdrive Regional Bandung is 41.7%. (2) brand awareness commitment has a significant positive effect on the buying decision at Perum Bulog Subdrive Regional Bandung is 14%. The total influence of the variable digital marketing and brand awareness on the srtuctural model buying decision is shown by the magnitude of the coefficient of determination r2 = 0.559 or 55.9%, while the influence of outside variables or errors is 44.1%Based on the result of the above research, it can be concluded that the model formed belongs to the strong category so that in this study variables of digital marketing and brand awareness are precisely used to measure the purchasing decision of customers at Perum Bulog Subdrive Regional Bandung. The  44.1% variables that were not examined inclued advertising, public relations, sales promotion, brand image, product quality, etc.
REVOLUSI DIGITAL PAYMENT: ANALISIS FAKTOR PERSEPSI KEMUDAHAN, MANFAAT, DAN RISIKO TERHADAP MINAT GENERASI Z DALAM ADOPSI QUICK RESPONSE CODE INDONESIAN STANDARD (QRIS) bukhori, reza fauzi
KarismaPro Vol 16, No 01 (2025): Karismapro
Publisher : Program Studi Manajemen, Universitas Al Ghifari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53675/karismapro.v16i01.1653

Abstract

This study aims to analyze the influence of perceived ease of use, perceived usefulness, and perceived risk on Generation Z's interest in using the Indonesian Standard Quick Response Code (QRIS) as a digital payment method.The study used a quantitative approach with a survey method of 84 Generation Z respondents (born 1997-2012). Data were collected through a structured questionnaire and analyzed using multiple linear regression with SPSS 29.The results showed that: (1) Perceived ease of use had a positive and significant effect on interest in using QRIS (t-count = 3.546 t-table = 1.990, sig. 0.001); (2) Perceived usefulness did not have a significant effect on interest in using QRIS (t-count = 0.556 t-table = 1.990, sig. 0.579 0.05); (3) Perceived risk did not have a significant effect on interest in using QRIS (t-count = -0.449, sig. -0.654 0.05). Simultaneously, all three variables significantly influenced QRIS usage intention (F-count = 9.576 F-table = 3.11, sig. 0.001), contributing 26.4%.Gen Z prioritizes ease of use when adopting digital payment technology. Although perceived benefits and risks do not influence QRIS individually, the combination of these three factors collectively influences QRIS usage intention.
Leading Multi-Generational Workforce for Environmental Innovation: Bridging Gen Z, Millennial, and Gen X Perspectives in Sustainable Organizations Munawir, Muhamad Anang; Bukhori, Reza Fauzi; Salam, Fadlan Abdilah
KarismaPro Vol 16, No 01 (2025): Karismapro
Publisher : Program Studi Manajemen, Universitas Al Ghifari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53675/karismapro.v16i01.1678

Abstract

. This research examines how multi-generational leadership approaches can enhance environmental innovation in Indonesian organizations. With workplaces increasingly comprising Gen Z (digital natives with strong environmental consciousness), Millennials (purpose-driven professionals), and Gen X (experienced leaders with institutional knowledge), understanding generational differences becomes critical for sustainable organizational transformation. Through mixed-method research involving 1,200 employees across 40 Indonesian organizations, this study analyzes how different generational perspectives contribute to environmental innovation initiatives. Key findings reveal that Gen Z brings technological innovation and sustainability urgency (contributing 47% of green innovation ideas), Millennials excel at collaborative implementation and stakeholder engagement (leading 63% of successful sustainability projects), while Gen X provides strategic oversight and resource allocation expertise. The research proposes the Multi-Generational Environmental Leadership Framework (MGELF), which integrates generational strengths to accelerate sustainable organizational transformation. Results show organizations implementing this framework achieved 34% higher environmental performance scores and 28% better employee engagement in sustainability initiatives compared to traditional single-generation leadership approaches.
Co-Authors Ashshiddiqi, Muhammad Taufan Desembriani, Helsa Diah Apriliani Iwan Ardiansyah Iwan Mulyana Muhamad Anang Munawir Rohmat, Fahmi Hidayatul Salam, Fadlan Abdilah Taufiq Rahmat Trida Gunadi Yuanita Indriani