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Journal : Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis

PELUANG PENGEMBANGAN UMKM MANISAN KURMA TOMAT DI KABUPATEN LUMAJANG Saadillah, Dinu; Nadhirah, Aulia; Al Ardi, Aditya Nizar
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10583

Abstract

ABSTRACTTomatoes are one of the fruit commodities that can grow in the lowlands and highlands. However, the high water content makes tomatoes unable to last for a long time. Therefore, it is necessary to diversify tomatoes in order to have a higher selling value. One way of handling it is by processing tomatoes into dried candied fruits. Candied tomatoes in the form of dates at one of the UKM Kurmat (tomato dates) located in Lumajang Regency is a relatively new product so that it can provide a new alternative in creating business opportunities. The development of the candied tomato business in UMKM faces various obstacles. An appropriate business development strategy is needed through strategic planning to face intense competition. The results of the analysis using SWOT (Strengths, Weaknesses, Opportunities and Threats) on tomato date SMEs in Lumajang Regency show that this candied tomato business has been able to make good use of its strengths even though there are still some weaknesses. Capital is a factor that must be considered so that the business can develop properly. In addition, the threats faced by candied dates are more dominant than the opportunities that exist, namely the wider market reach of competitors so that the results of the SWOT analysis indicate that a business development strategy is needed in the form of supporting a diversification strategy or an ST (Strength and Threats) strategy in the form of implementing drying in accordance with GMP standards, analyzing risk management appropriately to avoid losses due to rising prices of supporting materials, applying appropriate promotional tools and attracting consumer interest, prioritizing the competitive advantages of products owned as a promotional event.
Dinamika Pertumbuhan dan Strategi Daya Saing di Sentra Produksi Tembakau Jawa Timur Nadhirah, Aulia; Saadillah, Dinu; Al Ardi, Aditya Nizar; Hardiyani, Rini
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19664

Abstract

This study aims to analyze the dynamics of growth and competitiveness strategies in four main centers of tobacco production in East Java, namely: Jember Regency, Probolinggo Regency, Pamekasan Regency and Bojonegoro Regency. This study uses a compound annual growth rate (CAGR) analysis approach to production, harvested area and productivity in 2013 to 2023. The results of the analysis show that all regencies experienced positive growth rates. Bojonegoro Regency and Pamekasan Regency received the highest production CAGR values, namely 18.99% and 18.52%, respectively. Jember Regency excelled in productivity CAGR value with a value of 11.84% and Probolinggo Regency experienced a decrease in harvested area CAGR value triggered by lack of access to technology and incoming information. When compared to the national level, the four regions showed better performance in all main indicators. These findings confirm that East Java has great potential as a center for national tobacco agribusiness growth. To strengthen competitiveness, recommended strategies include strengthening farmer-industry partnerships, product downstreaming, optimizing Tobacco Excise Revenue Sharing Funds (DBH-CHT), improving market governance, and implementing quality certification.