Article Per Year (5 Year)
p-Index From 2021 - 2026
3.189
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Kesehatan Yayasan RS.Dr. Soetomo Jurnal Kesmas Prima Indonesia MAHESA : Malahayati Health Student Journal PubHealth Jurnal Kesehatan Masyarakat Journal of Pharmaceutical and Sciences. Jurnal Abdimas Jatibara Jurnal Perilaku Kesehatan Terpadu Jurnal Pengabdian Masyarakat Ilmu Kesehatan Complex : Jurnal Multidisiplin Ilmu Nasional Indonesian Trust Health Journal Science: Indonesian Journal of Science Malahayati International Journal of Nursing and Health Science Jurnal Rekam Medic
Meliala, Sri Agustina
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Dentistry Education Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Physics Public Health

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 21 Documents
Search

 1   2   3 
Analisis Digital-Based Brand Image Dalam Meningkatkan Market Competitiveness Rumah Sakit Khusus Mata Medan Sulisna, Aida; Meliala, Sri Agustina; Fauzi, Muhammad
Jurnal Manajemen Kesehatan Yayasan RS.Dr. Soetomo Vol 12, No 1 (2026): JMK Yayasan RS.Dr.Soetomo, April 2026
Publisher : STIKES Yayasan RS.Dr.Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29241/jmk.v12i1.2543

Abstract

Digital transformation in the healthcare sector has significantly reshaped hospital marketing strategies and brand positioning. Digital-based brand image has become a strategic factor in enhancing market competitiveness, particularly in specialized hospitals. This study aims to analyze the influence of digital-based brand image on the market competitiveness of Rumah Sakit Khusus Mata Medan. This research employed a quantitative approach with an explanatory cross-sectional design. A total of 150 respondents were selected using purposive sampling, consisting of outpatients who had accessed hospital information through digital platforms. Data were collected using a structured questionnaire with a five-point Likert scale and analyzed using simple linear regression. The results indicate that digital-based brand image has a positive and significant effect on market competitiveness (β = 0.68; p < 0.001), with a coefficient of determination (R²) of 0.46. These findings suggest that website quality, credibility of digital information, management of online reviews, and social media consistency contribute to increasing patient loyalty, revisit intention, and perceived competitive advantage. Managerially, this study highlights the importance of integrating digital branding strategies with clinical service quality improvement to strengthen hospital positioning and organizational sustainability in the era of digital transformation
Co-Authors Cut Saura Salmira Diadema Nazara, Illene Theola Faradita, Falia Nabila Febriantika, Febriantika Fitri Yanti Fitria, Dilla Fitriani, Arifah Devi Guci, Arief Hidayat Humairoh, Rahma Ilham, Muhammad Adiul Julia Pohan, Hana Dhini Juliani, Sri M. Yogi Riyantama Isjoni Marliani Lase, Ester Melinda, Rima Muhammad Fauzi Nur, Fauziah Nurwijayanti Panjaitan, Ribka Pohan, Hana Dhini Julia Pohan, Hana Dhini Julia Pohan Putra, Chairulsyah SRI RAHAYU Sulisna, Aida Syahputra, Chairul Telaumbanua, Alfred Solidaritas Telaumbanua, Yusticumala Winarno, Erik