Garuda - Garba Rujukan Digital

Meningkatkan Minat Baca Di Era Digitalisasi Melalui Perpustakaan Jalanan Askara Aksara Nirwana, Baiq Nadia; Marswandi, Ega Dwi Putri; Maulani, Maghfira Rizky; Wardi, Putri Amalia; Wiguna, Saka Pawica
Jurnal Pengabdian Pada Masyarakat IPTEKS Vol. 1 No. 1: Jurnal Pengabdian Pada Masyarakat IPTEKS, Desember 2023
Publisher : CV. Global Cendekia Inti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71094/jppmi.v1i1.32

The shift of the era toward digitalization has had a significant impact on public reading interests, especially among the digital generation. In this context, this community dedication aims to boost the interest in reading through an innovation by opening up a library of paths. The method of activity is community development that is named after the Askara Aksara street library program. The Character Soldier was designed as a street library that made dedication participants discover new things about books and reading. This approach is expected to increase public accessibility and involvement in literacy in the midst of the digital information stream. Based on the results of interviews with dedicated participants, the implementation of Askara Aksara has been successful in raising public interest in reading, especially among the digital generation. This success can be seen in increased frequency of visits, participation in literacy activities, and changes in reading behavior. Soldiers of Characters is expected to be an inspiring model for the development of street libraries in various communities, presenting innovative solutions to strengthen literacy amid the dynamic change of information technology.

The Waste Free Movement to Support Sustainable Tourism in Bilebante Green Tourism Village Nirwana, Baiq Nadia; Pratama, Aryan Agus; Talidobel, Susilo; Assa’ady, M. Chothibul Umam; Wardi, Putri Amalia
Jurnal Pengabdian Pada Masyarakat IPTEKS Vol. 2 No. 1: Jurnal Pengabdian Pada Masyarakat IPTEKS, Desember 2024
Publisher : CV. Global Cendekia Inti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71094/jppmi.v2i1.82

“Gerakan Merdeka Sampah” to Support Sustainable Tourism in the Green Tourism Village of Bilebante is a community development program aimed at promoting sustainable tourism in the Bilebante area. This program aims to reduce the volume of waste generated, raise community awareness about the importance of waste management, and create a healthy and safe environment. The implementation of this program involves several activities, including community development, preparation, cleaning, media campaigns, and community participation.

The Optimizing The Role Of Advisors in Supporting the Academic Achievement of Management Students Through a Structured Guidance Program Nirwana, Baiq Nadia; Marswandi, Ega Dwi Putri; Talidobel, Susilo; Wardi, Putri Amalia; Hakiki, M. Indrawan
Jurnal Pengabdian Pada Masyarakat IPTEKS Vol. 2 No. 2: Jurnal Pengabdian Pada Masyarakat IPTEKS, Juni 2025
Publisher : CV. Global Cendekia Inti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71094/jppmi.v2i2.113

The role of academic advisors in higher education becomes the frontline in guiding students not only in academic aspects but also in psychological aspects. However, academic performance is still often viewed as merely an administrative activity, so its potential to enhance student performance has not been fully realized. The purpose of this service is to develop and implement a structured academic program that can methodically calculate academic advisors. Activities were carried out through training for academic advisors, evaluation of the advising module, and evaluation of program effectiveness. The results show a significant improvement in the quality of interaction between students, the effectiveness of academic support, and student loyalty. This article highlights the importance of institutional support for structured mentoring as a component of the higher education quality system

PENGARUH LABEL HALAL DAN CITRA MEREK TERHADAP KAPUTUSAN PEMBELIAN SEMELOTO Wardi, Putri Amalia; Auliana, Rini Adriani; Ihyani, Layali; Nirwana, Baiq Nadia; Hermanto, Agus
SOLID Vol 14, No 1 (2024)
Publisher : Universitas Teknologi Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35200/solid.v14i1.707

Abstract – This research aims to determine the influence of halal labels and brand image on purchasing decisions for Semeloto products. This research was conducted in Mataram City with 100 women in Mataram City who bought and used Semeloto. The data collection method used was a survey with a sampling technique using purposive sampling. The data collection technique uses a questionnaire with data collection tools using a questionnaire whose validity and reliability have been tested. The results of this research show that the halal label has a positive and significant effect on purchasing decisions for Semeloto products and brand image has a positive and significant effect on purchasing decisions for Semeloto products.Keywords: Halal Label, Brand Image, Purchase Decision

Usulan Strategi Pemasaran untuk Meningkatkan Keputusan Pembelian Kersen Patisserie Wardi, Putri Amalia; Ramdani, Rizal
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 3 No. 3 (2023): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v3i3.1002

Current business developments require business owner to pay more attention to their business strategies and administration such as product quality and marketing by paying attention to consumer desires because of similar competing products requires companies to make their products more attractive compared to competing products. The food industry, type of business that continues to grow, such as cookies and dessert businesses. This study aims to determine a more effective marketing strategy to increasing sales at Kersen Patisserie. This study consists of 3 (three) independent variables, namely business administration, marketing, and relationship marketing, and the dependent variable is purchasing decisions. The population of this study is Kersen Patisserie consumers. The data used are primary data obtained from 100 respondent samples. The data processed in this study used multiple linear regression analysis. Based on the results of statistical data analysis, the indicators in this study are valid and reliable variables. In the classical assumption test, there is no multicollinearity, and the data is normally distributed. The results of this study indicate that partially the marketing and relationship marketing variables have a significant effect on purchasing decisions. On the other hand, business administration partially does not affect purchasing decisions. Based on simultaneous results, it is proven that the business administration, marketing, and relationship marketing variables have a significant effect on purchasing decisions.

Pemberdayaan Usaha Melalui Peningkatan Pengelolaan Keuangan Untuk Meningkatkan Daya Saing Unit Usaha Sarinah Jaya Komala, Rina; Dethan, Stevany Hanalyna; Wardi, Putri Amalia
Sasambo: Jurnal Abdimas (Journal of Community Service) Vol. 7 No. 4 (2025): November
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/xkdf1e04

Pengelolaan keuangan yang tertib merupakan tantangan utama bagi keberlanjutan dan daya saing usaha kecil menengah. Kegiatan pengabdian ini bertujuan memberdayakan Unit Usaha Sarinah Jaya melalui peningkatan keterampilan pengelolaan keuangan dan pemanfaatan teknologi digital berupa aplikasi kasir (POS). Sebanyak 26 peserta, terdiri dari pemilik dan anggota unit usaha, mengikuti pelatihan. Metode yang digunakan adalah partisipatif melalui penyampaian materi, praktik pencatatan, simulasi penggunaan aplikasi POS, dan diskusi interaktif. Hasil pre-test menunjukkan hanya 25% peserta memahami pengelolaan keuangan dan 10% mampu mengoperasikan aplikasi POS. Setelah pelatihan, hasil post-test meningkat signifikan menjadi 93% dan 95%. Kegiatan ini berdampak positif terhadap peningkatan kapasitas peserta dalam mengelola usaha secara modern, transparan, dan akuntabel, sehingga memperkuat daya saing Unit Usaha Sarinah Jaya di era digital. Business Empowerment Through Improved Financial Management to Increase the Competitiveness of Sarinah Jaya Business Units Effective financial management is a major challenge for the sustainability and competitiveness of small and medium enterprises. This community service activity aims to empower Sarinah Jaya Business Units by improving financial management skills and utilizing digital technology in the form of a cashier application (POS). A total of 26 participants, consisting of business unit owners and members, participated in the training. The method used was participatory through material delivery, recording practice, POS application usage simulations, and interactive discussions. Pre-test results showed that only 25% of participants understood financial management and 10% were able to operate the POS application. After the training, post-test results increased significantly to 93% and 95%. This activity had a positive impact on increasing the capacity of participants in managing their businesses in a modern, transparent, and accountable manner, thereby strengthening the competitiveness of Sarinah Jaya Business Units in the digital era.

The Potential of Halal Culinary Gastronomy, the Role of Cultural Identity of Muslim Women Vendors, and Creative Economy on the Increase of Tourist Visits at Suranadi Tourism Village Wardi, Putri Amalia; Widiyasti, Baiq Dinna; Karmadi, I Nengah Dwiki Widya; Purnama, Laela; Triutami, Komang Bintang Rastini
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 4 (2025): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i4.588

Halal tourism has rapidly grown as one of the prominent global market segments, particularly in Muslim-majority countries. Suranadi Tourism Village in Lombok, West Nusa Tenggara, holds unique potential through its halal gastronomy, the cultural identity of Muslim women traders, and creative economy initiatives, which together attract domestic and international visitors. This study aims to analyze the influence of these three factors on tourist visits by employing a mixed method approach. The quantitative phase involved survey data from 395 tourists using a Likert scale (1–5), analyzed with PLS-SEM. The qualitative phase was conducted through in-depth interviews with 15 key and analyzed thematically. Quantitative results indicate that all constructs were valid (outer loading > 0.70) and reliable (α and CR > 0.70; AVE > 0.50). Qualitative findings reinforced these results, highlighting tourists’ appreciation for the legendary Suranadi satay, their higher trust in women wearing hijab, and their interest in creative attractions such as rafting. The study concludes that integrating halal gastronomy, cultural identity, and creative economy creates a competitive halal tourism ecosystem. These findings provide significant implications for strengthening halal tourism branding strategies in West Nusa Tenggara.

The Potential of Halal Culinary Gastronomy, the Role of Cultural Identity of Muslim Women Vendors, and Creative Economy on the Increase of Tourist Visits at Suranadi Tourism Village Wardi, Putri Amalia; Widiyasti, Baiq Dinna; Karmadi, I Nengah Dwiki Widya; Purnama, Laela; Triutami, Komang Bintang Rastini
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 4 (2025): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i4.588

Halal tourism has rapidly grown as one of the prominent global market segments, particularly in Muslim-majority countries. Suranadi Tourism Village in Lombok, West Nusa Tenggara, holds unique potential through its halal gastronomy, the cultural identity of Muslim women traders, and creative economy initiatives, which together attract domestic and international visitors. This study aims to analyze the influence of these three factors on tourist visits by employing a mixed method approach. The quantitative phase involved survey data from 395 tourists using a Likert scale (1–5), analyzed with PLS-SEM. The qualitative phase was conducted through in-depth interviews with 15 key and analyzed thematically. Quantitative results indicate that all constructs were valid (outer loading > 0.70) and reliable (α and CR > 0.70; AVE > 0.50). Qualitative findings reinforced these results, highlighting tourists’ appreciation for the legendary Suranadi satay, their higher trust in women wearing hijab, and their interest in creative attractions such as rafting. The study concludes that integrating halal gastronomy, cultural identity, and creative economy creates a competitive halal tourism ecosystem. These findings provide significant implications for strengthening halal tourism branding strategies in West Nusa Tenggara.

Pengaruh Inovasi Produk, Brand Awareness, dan Brand Image Terhadap Loyalitas Pelanggan Pada Pengguna Produk Apple di Kota Mataram Sawitri, Ni Luh Yesilia; Jati, L. Jatmiko; Wardi, Putri Amalia; Faerossa, Lady; Umam Assa’ady, M. Chothibul
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3474

Currently smartphone features can replace computer functions ranging from komusikasi, online shopping, browsing, and others. In 2024, it is estimated that the number of iphone users in the world will reach 1.46 billion people, this number is equivalent to 18% of the world's population. The number of Iphone users in Indonesia reached 20 million users in the October 2024 period (DataBoks, 2024). The figure shows that people's purchasing decisions on iPhones are high, especially in the Mataram City area. Mataram City is the capital of West Nusa Tenggara province. Mataram City is a city that is the center of industry and the largest economic turnover in West Nusa Tenggara. In Mataram itself many people choose to use the Iphone rather than other brands. The purpose of this study to determine the effect of product innovation, brand awareness, and brand image on customer loyalty Apple products. This study uses quantitative methods with the number of respondents as many as 120 respondents and data processing tools using SPSS 22. The results of this study that the variable product innovation (X1) positive and insignificant effect on customer loyalty (Y). Brand awareness variable (X2) has a positive and significant effect on customer loyalty (Y). Brand image variable (X3) has a positive and significant effect on customer loyalty (Y). Product innovation variables (X1), brand awareness (X2), brand image (X3) have a positive and significant effect simultaneously on customer loyalty (Y).

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