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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business TheJournalish: Social and Government SOLID Jurnal Abdimas Kartika Wijayakusuma ProBisnis : Jurnal Manajemen AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Journal of Artificial Intelligence and Digital Business JUAN: Jurnal Pengabdian Nusantara ECONOMIST: Jurnal Ekonomi dan Bisnis Jurnal Cendekia Ilmiah Sasambo: Jurnal Abdimas (Journal of Community Service) Varied Knowledge Journal Jurnal Pengabdian Pada Masyarakat IPTEKS
Wardi, Putri Amalia
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Pengaruh Consumer Ethnocentrisme, Customer Review dan Perceived Quality Terhadap Minat Beli Konsumen Pada Skincare Somethinc Di Kota Mataram Maulina, Intan; Jati, L. Jatmiko; Wardi, Putri Amalia; Anggriani, Rini; Assa'ady, M. Chothibul Umam
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 4: Juni 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i4.8198

Abstract

Perkembangan dunia bisnis saat ini semakin meningkat, salah satunya dalam bisnis kecantikan atau perawatan kulit wajah yang biasa disebut juga dengan skincare yang pada dasarnya untuk merawat kulit wajah agar terlihat lebih cerah dan sehat. Banyaknya brand skincare internasional di Indonesia dan brand-brand lokal yang mulai membuktikan bahwa brand skincare lokal mampu bersaing dengan brand internasional. Salah satu brand lokal yang mampu bersaing adalah brand skincare somethinc. Banyak konsumen menganggap bahwa menggunakan brand lokal lebih baik daripada brand internasional, hal ini dikarenakan sikap nasionalisme dan kesadaran untuk membantu perkembangan perekonomian nasional yang cukup tinggi. Tujuan penelitian ini untuk mengetahui pengaruh Pengaruh Consumer Ethnocentrisme, Customer Review Dan Perceived Quality Terhadap Minat Beli Konsumen Pada Skincare Somethinc Di Kota Mataram. Penelitian ini menggunakan metode kuantitatif dengan jumlah responden sebanyak 100 yang kemudian dilakukan olah data menggunakan alat SPSS. Hasil penelitian menunjukkan bahwa variabel Customer Ethnocentrisme (X1) memiliki pengaruh positif dan signifikan terhadap minat beli konsumen (Y). variabel Customer Review (X2) memiliki pengaruh negative dan signifikan terhadap minat beli konsumen (Y), variabel Perceived Quality (X3) memiliki pengaruh positif dan signifikan terhadap minat beli (Y). Dan variabel customer ethnocentrisme, customer review dan perceived quality berpengaruh signifikan secara simultan terhadap minat beli (Y).
Keputusan Pembelian Melalui Fitur Belanja Tiktok Shop: Perspektif Pengalaman Pengguna dan Live Shopping Deni, Reza Sulpan; Jati, L. Jatmiko; Assa'ady, M. Chothibul Umam; Anggriani, Rini; Wardi, Putri Amalia
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 4: Juni 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i4.8979

Abstract

Perdagangan global e-commerce terus mengalami pertumbuhan signifikan dengan pendapatan global diperkirakan mencapai USD 6,3 triliun pada tahun 2024. Indonesia merupakan salah satu negara dengan pertumbuhan e-commerce tertinggi di dunia yaitu sebesar 34% per tahun. Tiktok Shop telah menjadi salah satu platform favorit masyarakat Indonesia, dikarenakan kemampuannya dalam menggabungkan hiburan dengan belanja. Pada tahun 2023, lebih dari 50 juta orang Indonesia menggunakan Tiktok Shop dan sekitar 20% mereka secara aktif melakukan pembelian melalui Tiktok Shop. Penelitian ini dilakukan untuk mengetahui pengaruh variabel user experience, ease of use application, dan live shopping terhadap keputusan pembelian melalui fitur belanja Tiktok Shop di Mataram. Jenis penelitian ini menggunakan kuantitaif dengan pendekatan asosiatif dan kausalitas. Jumlah sampel sebesar 130 responden. Alat analisis data yang digunakan adalah SPSS versi 22. Berdasarkan hasil penelitian disimpulkan bahwa variabel user experience (X1) berpengaruh positif dan signifikan terhadap keputusan pembelian (Y). Variabel ease of use application berpengaruh positif dan signifikan terhadap keputusan pembelian (Y). Variabel live shopping (X3) berpengaruh positif dan signifikan terhadap keputusan pembelian. User experience, ease of use application, dan live shopping berpengaruh secara simultan terhadap keputusan pembelian.
Pengaruh Brand Image dan Kualitas Layanan Terhadap Keputusan Pembelian pada Supermarket Matahari Praya Assa’ady, M. Chothibul Umam; Talidobel, Susilo; Wardi, Putri Amalia
Varied Knowledge Journal Vol. 1 No. 3: Varied Knowledge Journal, February 2024
Publisher : CT. Rajawali media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71094/vkj.v1i3.18

Abstract

This study aims to investigate the influence of brand and service quality on consumer purchasing decisions. This study was conducted at Matahari supermarket in Praya City by collecting data from a number of respondents who are active consumers. This research uses a quantitative approach by distributing questionnaires to 112 respondents. Data collection was conducted through a survey method using a Likert scale to measure consumer perceptions related to brand, service quality and purchasing decisions. Data analysis techniques The research data was tested by SmartPLS 0.3 analysis testing with the auter model analysis test, inner model and hypothesis testing. The results of this study indicate the X1->Y1 hypothesis that the T Statistic value is 0.550 and the P Values value is 0.580, which means it is rejected, brand image has no effect on purchasing decisions and the X2->Y1 hypothesis that the T Statistic value is 9.919 and the P Values value is 0.000, which means it is accepted, service quality affects purchasing decisions. This research provides understanding in increasing our knowledge of how customer purchasing decisions can be influenced by brand image and service quality. The conclusion of this research is that to influence customer purchasing decisions, businesses must build their brand image and improve the quality of the services they offer.
Manajemen Laba Untuk Menghindari Penurunan Laba Auliana, Rini Adriani; Wardi, Putri Amalia; Khairunnisa, Khairunnisa
Varied Knowledge Journal Vol. 1 No. 3: Varied Knowledge Journal, February 2024
Publisher : CT. Rajawali media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71094/vkj.v1i3.23

Abstract

This research aims to examine the type of earnings management used to avoid earnings decreases. The population of this research is manufacturing companies listed on the Indonesia Stock Exchange during 2017-2020. The sampling technique used purposive sampling with a sample size of 102 companies and 408 observations during 4 years. The analysis technique uses multiple linear regression analysis. This research results real earnings management is used by managers to avoid earning decreases. The real earnings management method used by managers to avoid earning decreases is to increase the company's cash flow. Managers in manufacturing companies can increase company’s cash flow by manipulating sales such as giving discounts or extending credit terms.
Pengaruh Store Atmosphere dan Keragaman Produk terhadap Impulsif Buying melalui Shopping Emotion pada Toko Dubai Muhsinatin, Vina; Jati, L. Jatmiko; Wardi, Putri Amalia; Widiasti, Baiq Dinna; Assa’ady, M. Chothibul Umam
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2491

Abstract

Toko retail berperan sebagai akhir dari proses distribusi melalui ritel produk dapat langsung dijangkau oleh konsumen saat ini toko retail telah banyak tersebar di seluruh Indonesia termasuk pada perkembangan toko retail di kawasan NTB salah satu toko retail yaitu Toko Dubai berada di kawasan BTN Grand muslim lombok barat. Penelitian ini bertujuan untuk menganalisis secara statistik faktor suasana toko dan keragaman produk terhadap pembelian tidak terencana dengan di dorong oleh emotion belanja pada Toko Dubai di kawasan BTN Grand Muslim. Penelitian menggunakan metode kuantitatif teknik purposive sampling dengan 100 responden yang mengisi kuesioner online dan di analisis menggunakan SmartPLS. Hasil penelitian store atmosphere terhadap impulsif buying berpengaruh negatif tidak signifikan, keragaman produk terhadap impulsif buying berpengaruh positif tidak signifikan, shopping emotion berpengaruh positif dan signifikan terhadap impulsif buying. Namun, shopping emotion tidak mampu memediasi pengaruh store atmosphere dan keragaman produk terhadap impulsif buying secara signifikan. Penelitian ini memberikan kontribusi teori Stimulus-Organism-Response (SOR) dalam konteks perilaku konsumen serta rekomendasi praktis untuk pengelola Toko Dubai dalam meningkatkan pengalaman belanja yang nyaman dan menarik.
Meningkatkan Minat Baca Di Era Digitalisasi Melalui Perpustakaan Jalanan Askara Aksara Nirwana, Baiq Nadia; Marswandi, Ega Dwi Putri; Maulani, Maghfira Rizky; Wardi, Putri Amalia; Wiguna, Saka Pawica
Jurnal Pengabdian Pada Masyarakat IPTEKS Vol. 1 No. 1: Jurnal Pengabdian Pada Masyarakat IPTEKS, Desember 2023
Publisher : CV. Global Cendekia Inti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71094/jppmi.v1i1.32

Abstract

The shift of the era toward digitalization has had a significant impact on public reading interests, especially among the digital generation. In this context, this community dedication aims to boost the interest in reading through an innovation by opening up a library of paths. The method of activity is community development that is named after the Askara Aksara street library program. The Character Soldier was designed as a street library that made dedication participants discover new things about books and reading. This approach is expected to increase public accessibility and involvement in literacy in the midst of the digital information stream. Based on the results of interviews with dedicated participants, the implementation of Askara Aksara has been successful in raising public interest in reading, especially among the digital generation. This success can be seen in increased frequency of visits, participation in literacy activities, and changes in reading behavior. Soldiers of Characters is expected to be an inspiring model for the development of street libraries in various communities, presenting innovative solutions to strengthen literacy amid the dynamic change of information technology.
The Waste Free Movement to Support Sustainable Tourism in Bilebante Green Tourism Village Nirwana, Baiq Nadia; Pratama, Aryan Agus; Talidobel, Susilo; Assa’ady, M. Chothibul Umam; Wardi, Putri Amalia
Jurnal Pengabdian Pada Masyarakat IPTEKS Vol. 2 No. 1: Jurnal Pengabdian Pada Masyarakat IPTEKS, Desember 2024
Publisher : CV. Global Cendekia Inti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71094/jppmi.v2i1.82

Abstract

“Gerakan Merdeka Sampah” to Support Sustainable Tourism in the Green Tourism Village of Bilebante is a community development program aimed at promoting sustainable tourism in the Bilebante area. This program aims to reduce the volume of waste generated, raise community awareness about the importance of waste management, and create a healthy and safe environment. The implementation of this program involves several activities, including community development, preparation, cleaning, media campaigns, and community participation.
The Optimizing The Role Of Advisors in Supporting the Academic Achievement of Management Students Through a Structured Guidance Program Nirwana, Baiq Nadia; Marswandi, Ega Dwi Putri; Talidobel, Susilo; Wardi, Putri Amalia; Hakiki, M. Indrawan
Jurnal Pengabdian Pada Masyarakat IPTEKS Vol. 2 No. 2: Jurnal Pengabdian Pada Masyarakat IPTEKS, Juni 2025
Publisher : CV. Global Cendekia Inti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71094/jppmi.v2i2.113

Abstract

The role of academic advisors in higher education becomes the frontline in guiding students not only in academic aspects but also in psychological aspects. However, academic performance is still often viewed as merely an administrative activity, so its potential to enhance student performance has not been fully realized. The purpose of this service is to develop and implement a structured academic program that can methodically calculate academic advisors. Activities were carried out through training for academic advisors, evaluation of the advising module, and evaluation of program effectiveness. The results show a significant improvement in the quality of interaction between students, the effectiveness of academic support, and student loyalty. This article highlights the importance of institutional support for structured mentoring as a component of the higher education quality system
PENGARUH LABEL HALAL DAN CITRA MEREK TERHADAP KAPUTUSAN PEMBELIAN SEMELOTO Wardi, Putri Amalia; Auliana, Rini Adriani; Ihyani, Layali; Nirwana, Baiq Nadia; Hermanto, Agus
SOLID Vol 14, No 1 (2024)
Publisher : Universitas Teknologi Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35200/solid.v14i1.707

Abstract

Abstract – This research aims to determine the influence of halal labels and brand image on purchasing decisions for Semeloto products. This research was conducted in Mataram City with 100 women in Mataram City who bought and used Semeloto. The data collection method used was a survey with a sampling technique using purposive sampling. The data collection technique uses a questionnaire with data collection tools using a questionnaire whose validity and reliability have been tested. The results of this research show that the halal label has a positive and significant effect on purchasing decisions for Semeloto products and brand image has a positive and significant effect on purchasing decisions for Semeloto products.Keywords: Halal Label, Brand Image, Purchase Decision
Usulan Strategi Pemasaran untuk Meningkatkan Keputusan Pembelian Kersen Patisserie Wardi, Putri Amalia; Ramdani, Rizal
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 3 No. 3 (2023): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v3i3.1002

Abstract

Current business developments require business owner to pay more attention to their business strategies and administration such as product quality and marketing by paying attention to consumer desires because of similar competing products requires companies to make their products more attractive compared to competing products. The food industry, type of business that continues to grow, such as cookies and dessert businesses. This study aims to determine a more effective marketing strategy to increasing sales at Kersen Patisserie. This study consists of 3 (three) independent variables, namely business administration, marketing, and relationship marketing, and the dependent variable is purchasing decisions. The population of this study is Kersen Patisserie consumers. The data used are primary data obtained from 100 respondent samples. The data processed in this study used multiple linear regression analysis. Based on the results of statistical data analysis, the indicators in this study are valid and reliable variables. In the classical assumption test, there is no multicollinearity, and the data is normally distributed. The results of this study indicate that partially the marketing and relationship marketing variables have a significant effect on purchasing decisions. On the other hand, business administration partially does not affect purchasing decisions. Based on simultaneous results, it is proven that the business administration, marketing, and relationship marketing variables have a significant effect on purchasing decisions.
Co-Authors Agus Hermanto Anggriani, Rini Arsana, I Made Mangku Aryan Agus Pratama Aulia, Rini Adriani Baiq Dinna Widiyasti Baiq Nadia Nirwana Deni, Reza Sulpan Ega Dwi Putri Marswandi Febria Nurmelia Marlina Hakiki, M. Indrawan Intan Maulina, Intan Khairunnisa Khairunnisa Komala, Rina Layali Ihyani M. Chothibul Umam Assa’ady Maulani, Maghfira Rizky Meilyana, Meilyana Muhsinatin, Vina PUTU MEIKAPASA, NI WAYAN Rini Adriani Auliana Rizal Ramdani Stevany Hanalyna Dethan Susilo Talidobel Widia Febriana, Widia Widiasti, Baiq Dinna Wiguna, Saka Pawica Yuliana, Ika