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All Journal YUME : Journal of Management AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Journal of Community Service (Abdisci) PIJAR: Jurnal Pendidikan dan Pengajaran Journal of Social Science Jurnal Manajemen dan Administrasi Antartika Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Halim, Hartanto
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Produk Sari Roti di Kampung Cisadaria Muhamad, Irgi; Halim, Hartanto; Herlina, Ellin
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 11 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i11.1929

Abstract

 This study aims to measure the effect of product quality and price partially and simultaneously on purchasing decisions for Sari Roti products, with a case study of consumers in Kampung Cisadaria. The results showed that the regression equation obtained was Y = 0.5613 + 0.511 X1 + 0.300 X2. Partially, each variable (product quality and price) influences purchasing decisions, as evidenced by the t-count which is greater than the t-table and a significance value of less than 0.1. Simultaneously, the product quality and price variables also influence purchasing decisions, with an F-count value of 218.145 which is greater than the F-table of 3.108 and a significance value of 0.000. Based on the determination coefficient test, the R-square value partially influences product quality by 79.2% and price influences by 60.5% partially. And based on the determination coefficient test, the adjusted R-square value obtained was 83.8%, while the remaining 16.2% was influenced by other factors not examined in this study. Based on the results of this study, it can be concluded that product quality has a fairly large influence compared to price. Therefore, companies need to pay more attention to determining the price of Sari Roti products. For example, by conducting a survey of the average economic conditions of the community before determining the price of Sari Roti products.
Co-Authors Amalia, Amah Arin, Arin Chandra, Vinny Meilinda Custiana, Custiana Daryati, Yeyet Demeri, Demeri Dwiyani, Assha Khomsiyah Fawaiz, Rohmatul Fawaz, Rohmatul Gian Fitralisma Gopar, Abdul Haidah, Illa nuru Hamid, Aceng Abdul Hartono, Juni Herlina , Ellin Herlina, Ellin Iman, Cep Muhamad, Irgi Nurfitriani, Ade Febry Nurmaolida, Gina Parhanudin, Irpan Parlina, Yeyen Soemarno, Deviari D Trisakti, Armada Utomo, Aceng Abdul Hamid, Irawan Budi Utomo, Irawan Budi Yanthi, Winda Dwi