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Journal : INTERDISIPLIN: Journal of Qualitative and Quantitative Research

The Effect of Delivery Services and Service Quality on Consumer Trust in Tiktok Online Stores Alamsyah, Sal Sabila; Syahnur Aida Alifia; Ahmad Nuh
INTERDISIPLIN: Journal of Qualitative and Quantitative Research Vol. 1 No. 4 (2024)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interdisiplin.v1i4.22

Abstract

Online stores have become one of the most important aspects in the world of e-commerce, with increasing attention to factors that affect customer confidence in online transactions. The study aims to investigate the impact of service quality and customer satisfaction on customer confidence in the TikTok online store. The method used involves the use of online surveys using data filling forms (Google Forms) to users of the online shop. The data collected is analyzed using regression analysis to evaluate the relationship between independent variables (service quality and client satisfaction) and dependent variables. (customer trust). The results show that good service quality and customer satisfaction levels positively affect the level of customer confidence in TikTok online stores. These findings show the importance of providing high-quality service and paying attention to customers’ satisfaction to build trust in an e-commerce environment. The uniqueness of the study is the use of online surveys with data filling forms, which enables efficient data collection that can reach respondents from a variety of geographical backgrounds, as well as focusing on TikTok's still relatively new online shopping platform in the e-commerce market, adding insight into factors affecting customer confidence.
Analysis Study of Cultural Aspects on Travel to South Korea Yusila, Anggina; Fatimatuzzahra; Ahmad Nuh
INTERDISIPLIN: Journal of Qualitative and Quantitative Research Vol. 1 No. 4 (2024)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interdisiplin.v1i4.23

Abstract

People have been impacted by Korean culture due to its global prominence. This Korean culture, sometimes referred to as the Hallyu phenomenon or Korean Wave, encompasses a variety of mediums including fashion, music, theater, makeup, and more. The purpose of this study is to examine how South Korea's cultural phenomena have influenced all generations and contributed to the country's appeal as a travel destination and perhaps inspire plans to travel to South Korea in the near future. The study employed a quantitative methodology and included 116 respondents from the surrounding area. Google Forms is used for online questionnaire delivery. SmartPLS software is used to process the data. We anticipate that the research's findings will give travelers more knowledge about South Korea's attractions, things to do, and other resources so they may make well-informed travel plans. The study's overall conclusions emphasize the significance of perceived advantages and cultural elements in shaping travel intentions to South Korea. The report also emphasizes how important electronic word-of-mouth is in forming traveler perceptions. The ramifications of these findings extend to destination managers and marketers, who may leverage these insights to create customized marketing campaigns that address the interests and needs of prospective guests.