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All Journal MANAJEMEN Jurnal Publikasi Ekonomi dan Akuntansi Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Jurnal bintang manajemen Jurnal Padamu Negeri Global Leadership Organizational Research in Management Jurnal Publikasi Ekonomi dan Akuntansi
Maruji Pakpahan
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Journal : MANAJEMEN

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Pengaruh Citra Merek, Promosi Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan: (Studi Pada Pengguna Jasa PT Serasi Manunggal Sejahtera Cikokol, Tangerang Banten) Arif Prasetiyo; Ravindra Safitra Hidayat; Maruji Pakpahan; Feby Lukito Wibowo
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/bxby5813

Abstract

This study examines the effect of brand image, promotion, and service quality on customer satisfaction at PT Serasi Manunggal Sejahtera. The research employed a quantitative method with purposive sampling, involving 100 respondents determined using the Lemeshow formula. Data were collected through a Likert-scale questionnaire and analyzed using Microsoft Excel 2019 and SPSS 25. The analysis included validity, reliability, normality, and heteroscedasticity tests, along with t-tests, determinant tests, and multiple regression analysis. The results show that brand image (X1), promotion (X2), and service quality (X3) each have a significant positive effect on customer satisfaction.
Co-Authors Aditya Salsabila Agus Sriyanto Arif Prasetiyo Aris Wahyu Kuncoro Astrid Dita Hakim Dwi Kristanto Feby Lukito Wibowo Hasan Ipmawan Hidayat, Ravindra Safitra Jesshinta Wendy Sari Koen Hendrawan M.Jusmansyah Muhammad Jusmansyah Pambuko Naryoto SAID Said Said Yuni Kasmawati