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All Journal Kalbisocio: Jurnal Bisnis dan Komunikasi Jurnal Ilmu Sosial dan Politik (JISPOL)
Sihombing, Natalia E.
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Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Modal Dan Sikap Kewirausahaan Terhadap Pendapatan Pedagang Di Pasar MMTC Medan Lumban Gaol, Dody Harianto; Sihombing, Natalia E.; Rajagukguk, Jonson
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 2 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi (Edisi Khusus: Kebijakan Publik)
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i2.4480

Abstract

This study aims to determine how Capital and Entrepreneurial Attitude Influence Traders' Income in MMTC Market Medan. This study uses a quantitative approach and uses data collection techniques by distributing questionnaires. Hypothesis testing in the partial test section (t test) obtained a calculated t value on the capital variable of 3,252 where the value is> 1.66 and the significant value of the capital variable is 0.000 <0.05 and the calculated t on the entrepreneurial attitude variable is 1,235 where the value is> from the t table which is 1.66 and the significant value of the entrepreneurial attitude variable is 0.000 <0.05. Then H0 is rejected H1 is accepted so based on these results it can be concluded that capital and entrepreneurial attitudes have a significant effect on income variables. And in the simultaneous test (F test) the calculated F value is 173,395 where> from the F table of 3.10 it can be concluded that the Capital and Entrepreneurial Attitude variables together have a significant effect on Income.
Pengaruh Citra Merek Dan Harga Terhadap Keputusan Pembelian Hand Body Lotion Vaseline Pada UHN Medan Simanullang, Angel Natalia; Sihombing, Natalia E.; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4483

Abstract

This study aims to determine whether or not there is an influence of Brand Image and Price on Purchasing Decisions of Vaseline Hand Body Lotion products on UHN Medan students. This study uses a quantitative method where the data collection technique uses a questionnaire. The population of this study was 3,317 people and the number of samples selected using the Slovin formula was 97 people. Based on the results of the hypothesis test, it can be concluded that the significance value of Brand Image (X1) = 0.000 <0.05 or tcount = 5.504> ttable 1.984 or H0 is rejected and H1 is accepted and the significance value of Price (X2) = 0.000 <0.05 or tcount = 8.947> ttable 1.984 or H0 is rejected and H1 is accepted. This means that Brand Image and Price have a partial effect on purchasing decisions. The significance value of variables X1 and X2 is 0.000 < 0.05 and the Fcount value is 39.617> Ftable 3.09 or H0 is rejected and H1 is accepted, meaning that Brand Image (X1) and Price (X2) have a simultaneous effect on Purchasing Decisions (Y).
Pengaruh Gaya Hidup Dan Persepsi Konsumen Terhadap Keputusan Pembelian Handphone iPhone Pada Mahasiswa UHN Medan Manurung, Lastaria; Sihombing, Natalia E.; Degodona, Primawati
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4490

Abstract

This study aims to analyze the influence of lifestyle and consumer perception on iPhone purchasing decisions among students at HKBP Nommensen University, Medan. The formulation of the problem in this study is whether there is an influence of Lifestyle and Consumer Perception on Consumer Purchasing Decisions for Samsung Smartphones with a research population of HKBP Nommensen University Medan Students and a sample taken using the Snowball sampling approach of 100 people.Based on the results of hypothesis testing, it can be concluded: The results of simultaneous hypothesis testing with the significance value of the F test on variables X₁, and X2 are 0.000<0.05 and the Fcount value is 183.042 Ftable (Ftable, n-k-2; 98). 2.70. The results of the determination coefficient test show that there is an influence of Lifestyle and Consumer Perception on the Purchase Decision for the iPhone by 79.1% and the rest is influenced by other factors not examined in this study.
Pengaruh Harga, Lokasi Dan Citra Merek Terhadap Keputusan Pembelian Produk Merek Mixue Di Kota Medan Hutasoit, Wita Gusti Purnama; Sianturi, Charles M.; Sihombing, Natalia E.
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4491

Abstract

The purpose of this study was to measure the effect of price, location and brand image on purchasing decisions for Mixue products in Medan city. This study uses quantitative methods with nonprobability sampling techniques and purposive sampling approaches with a sample size of 100 respondents, The data collection technique was carried out by distributing questionnaires to Mixue consumers with purchases in the last 12 months. the data was analyzed using multiple regression analysis which begins with validity, reliability, classical assumptions, coefficient of determination, F test and t test conducted using SPSS Statistics version 25. Based on the partial t test and simultaneous F test, it shows that the three independent variables have a positive and significant effect on purchasing decisions for Mixue products. Based on the coefficient of determination R2, it is known that the three independent variables explain 0.618%, the variability of Mixue product purchase data and the rest is explained by other variables not examined in this study.
Pengaruh Kualitas Pelayanan Publik Terhadap Kepatuhan Wajib Pajak Di Kantor Pelayanan Pajak Pratama Medan Timur Gea, Yuni Karlina; Sihombing, Natalia E.; Degodona, Primawati
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 2 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi (Edisi Khusus: Kebijakan Publik)
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i2.4497

Abstract

This research aims to determine the effect of public service quality on individual taxpayer compliance at the East Medan Pratama Tax Service Office. The type of research used in this research is a quantitative approach and uses non-probability sampling to collect samples and produce 100 samples of WPOP SPT Reports. Multiple linear regression analysis is used as a data collection technique and uses the help of the IBM Statistics SPSS 25 application. Based on the results of the research, all independent variables in this research simultaneously influence WPOP compliance. However, partially only the reliability and responsiveness variables influence WPOP compliance at KPP Pratama Medan Timur.
Pengaruh Potongan Harga Terhadap Keputusan Pembelian Pakaian Jadi Di Matahari Medan Fair Zega, Rini Puspa; Sianturi, Charles M.; Sihombing, Natalia E.
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4419

Abstract

Apparel is a very competitive sector, the large number of choices and brands make price cuts an effective marketing tool. At Matahari Medan Fair, the presence of various brands and products means that price cuts can significantly influence purchasing decisions. In addition to price cuts, external factors such as fashion trends, social needs and shifting consumer preferences also play a role. However, price cuts remain a dominant factor influencing purchasing decisions, especially among price-sensitive buyers. Various studies show that price cuts can improve purchasing decisions, especially in the clothing retail sector. Price discounts have a significant influence on the decision to purchase apparel at Matahari Department Store Medan Fair. Research Method: Shows that price discounts (X) have a positive and significant effect on purchasing decisions (Y). Conclusion: The results of this research can be concluded that price discounts (X) have a positive and significant effect on purchasing decisions (Y).
Pengaruh Gaya Kepemimpinan Dan Disiplin Kerja Terhadap Kinerja Karyawan Di Kantor Desa Lolofaoso Nias Selatan Waruwu, Priska Dini Yanti; Sihombing, Natalia E.; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4423

Abstract

This study aims to evaluate the influence of Leadership Style and Work Discipline on Employee Performance at the Lolofaoso Village Office, South Nias. The research method used involves a survey of village officials and statistical data analysis to identify the relationship between the leadership style applied by the village head and the level of work discipline with individual performance results. The findings of this study are expected to provide strategic insights to companies to improve leadership effectiveness and encourage better work discipline in order to improve overall employee performance. This research was conducted using a qualitative method. Data collection techniques using a questionnaire. Based on the hypothesis testing with the t test, the t-test value was obtained 6.747> t table which was 1.989 and the significant value of the Leadership Style variable was 0.000 <0.05. So it can be concluded that Leadership Style has a positive and significant effect on Employee Performance at the Belawan Main Port Authority.
Pengaruh Citra Merek Dan Promosi Terhadap Keputusan Pembelian Sabun Wajah Poise Pada Mahasiswi UHN Medan Gultom, Anathasya Brace Br; Sihombing, Natalia E.; Pasaribu, Vera A.R.
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4426

Abstract

This study aims to determine the effect of brand image and promotion on purchasing decisions of female students of HKBP Nommensen University. This study was conducted using a quantitative method. Data collection techniques using questionnaires. Based on hypothesis testing with the t test, the t-count value for the brand image variable is 4.307 where the value is> from t table 1.985 and the significant value for the brand image variable is 0.000 <from the significance level of 0.05 (5%). So it can be concluded that brand image has a positive and significant effect on purchasing decisions for Poise brand facial soap. And the f test obtained an f-count value of 45.760 where this value is> from the f table of 3.09. Along with the significant value is 0.000 <from the significance level of 0.05. So it can be concluded that simultaneously brand image and promotion together have a positive and significant effect on purchasing decisions for Poise brand facial soap.
Pengaruh Faktor Mindset dan Motivasi Terhadap Minat Berwirausaha Mahasiswa Universitas HKBP Nommensen Medan Hombing, Katarina Uli P. Br.; Sihombing, Natalia E.; Degodona, L. Primawati
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4435

Abstract

Entrepreneurial interest among students is a key factor in fostering young, innovative, and independent entrepreneurs. This study aims to analyze the influence of mindset and motivation on the entrepreneurial interest of students at HKBP Nommensen University, Medan. Mindset, particularly a growth mindset, plays a crucial role in shaping adaptive thinking and openness to business opportunities, while motivation, both intrinsic and extrinsic, serves as a primary driver in making entrepreneurial decisions. This research employs a quantitative method with a survey approach. Data were collected through questionnaires distributed to students from various study programs who have an interest in entrepreneurship. Multiple linear regression analysis was used to examine the relationship and influence of independent variables (mindset and motivation) on the dependent variable (entrepreneurial interest). The results indicate that a positive entrepreneurial mindset significantly enhances students' interest in starting a business. Additionally, motivation, especially internal factors such as the drive for financial independence and self-actualization, strongly influences students' decisions to pursue entrepreneurship. Therefore, universities need to develop a more practical entrepreneurship curriculum and implement programs that foster entrepreneurial mindset and motivation to encourage more students to become entrepreneurs.
Pengaruh Penggunaan Dompet Digital Dana Terhadap Perilaku Konsumtif Pada Mahasiswa Universitas HKBP Nommensen Medan Sagala, Rista Suci Kristiani; Sihombing, Natalia E.; Pasaribu, Vera A.R.
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4441

Abstract

This research aims to determine the effect of using digital wallets on consumer behavior among students at HKBP Nommensen University, Medan. This research uses a quantitative approach with non-probability sampling techniques. The two variables examined in this research are digital wallet funds (Independent Variable) and consumptive behavior (Dependent Variable). The data collection technique used in this research used a questionnaire distributed to 98 students at HKBP Nommensen University in Medan. Based on hypothesis testing with the t test, the tcount for the digital funds wallet variable is 7.331, where this value is > from t table of 1.661 with a significant value for the digital funds wallet variable being 0.000 < the significance level of 0.05 (5%). So it can be concluded that digital fund wallets have a positive and significant effect on consumer behavior.
Co-Authors Bancin, Sampeida Debora Tambunan Degodona, L. Primawati Degodona, Primawati Gea, Yuni Karlina Gultom, Anathasya Brace Br Hombing, Katarina Uli P. Br. Hutasoit, Wita Gusti Purnama Jonson Rajagukguk Kepler Sinaga Lumban Gaol, Dody Harianto Manurung, Lastaria Pandiangan, Meri Mesia Sagala, Rista Suci Kristiani Siagian, Nalom Sianturi, Charles M. Simanullang, Angel Natalia Simatupang, Junianto P. Siringo-ringo, Honi Yunika Sandella Vera A.R. Pasaribu Waruwu, Priska Dini Yanti Zega, Rini Puspa