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<![CDATA[Pengaruh Kemudahan Penggunaan,Kualitas Pelayanan,Persepsi Keamanan Terhadap Keputusan Penggunaan BRImo Pada Mahasiswa Universitas HKBP Nommensen Medan ]]>
<![CDATA[Tambunan, Debora]]>;
<![CDATA[Sihombing, Natalia E.]]>;
<![CDATA[Rajagukguk, Jonson]]>
<![CDATA[ KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisocio.v12i1.4442
<![CDATA[This study was conducted to examine the impact of ease of use, service quality, and security perception on the decision to use BRImo among students at the University of HKBP Nommensen Medan. The type of research used is quantitative research, with data collection through the distribution of questionnaires. The population in this study is the students of the University of HKBP Nommensen Medan. The sample calculation in this study uses the Slovin formula, resulting in 98 respondents. The sampling method used is a non-probability method with quota sampling technique. The data analysis technique uses SPSS 25.0. This study has met validity and reliability tests. The data analysis used in this study includes classical assumption tests, multiple linear regression tests, statistical tests, and coefficient of determination. The results of this study indicate that the variables of ease of use, service quality, and security perception have a significant impact both simultaneously and partially on the decision to use BRImo among students at the University of HKBP Nommensen Medan.]]>
<![CDATA[Pengaruh Kualitas Produk Dan Promosi Terhadap Volume Penjualan Bubuk Teh Gambir Bersama Di Pakpak Bharat ]]>
<![CDATA[Bancin, Sampeida]]>;
<![CDATA[Sihombing, Natalia E.]]>;
<![CDATA[Pasaribu, Vera A.R.]]>
<![CDATA[ KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisocio.v12i1.4443
<![CDATA[This study aims to determine the effect of product quality on sales volume and to determine the effect of promotion on sales volume of Gambir Tea Powder consumers in Salak District. The type of research used in this study is a quantitative approach. The population in this study were all Gambir Tea Powder Consumers. Based on the Slovin formula, the sample used in this study was 100 respondents who were taken randomly representing each village. The results of the study showed that product quality significantly affects purchasing decisions, this is shown in the results of the partial test (t-test) The calculated t value (X1) 16.350 > t table 1.984 significance value 0.000 < 0.05 and the results of the partial test (t-test) The calculated t value (X2) 17.525 > t table 1.984 significance value 0.000 < 0.05. The coefficient of determination (R2) was obtained at 0.784, meaning that the Purchasing Decision variable can be explained by the product quality and promotion variables by 78.4% and the remaining 21.6% is influenced by other variables outside the variables of this study. The conclusion in this study is that product quality and promotion have a positive and significant effect on sales volume for consumers of Gambir Tea Powder in Salak District, Pakpak Bharat Regency.]]>
<![CDATA[Pengaruh Kepercayaan Dan Kemudahan Terhadap Keputusan Pembelian Secara Online Di TiktokShop Pada Mahasiswa UHN Medan ]]>
<![CDATA[Pandiangan, Meri Mesia]]>;
<![CDATA[Sihombing, Natalia E.]]>;
<![CDATA[Degodona, L. Primawati]]>
<![CDATA[ KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisocio.v12i1.4473
<![CDATA[This research aims to analyze the influence of trust and convenience on online purchasing decisions on the Tiktok Shop buying and selling site among students at HKBP Nommensen University, Medan. This research uses quantitative research methods with data collection techniques through questionnaires. The research results show that the trust variable has a t-value of 5,600. The calculated t-value is smaller than the t-table value (5,600<t-table) also indicates that the hypothesis H0 is accepted. The convenience variable has a t-count value of 8.236 with a probability level (sig) of 0.000. Because this value is smaller than the significance level of 0.05, the t-count value which is greater than the t-table shows that the H1 hypothesis is accepted. The purchase decision F-calculated value of 41.233 is much greater than the F-table of 3.09, so H1 is accepted and H0 is rejected. The coefficient of determination of 0.453 indicates that 45.3 variations in purchasing decisions can be explained by the trust and convenience variables, the remaining 54.7% is explained by other factors not included in this research model.]]>
<![CDATA[Pengaruh Celebrity Endorser Terhadap Keputusan Pembelian Skincare Scarlett Whitening Di Universitas HKBP Nommensen Medan ]]>
<![CDATA[Siringo-ringo, Honi Yunika Sandella]]>;
<![CDATA[Sihombing, Natalia E.]]>;
<![CDATA[Degodona, L. Primawati]]>
<![CDATA[ KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisocio.v11i2.4474
<![CDATA[This study aims to determine the Influence of Celebrity Endorsers on Purchasing Decisions for Scarlett Whitening Skincare at HKBP Nommensen University, Medan. The influence given by celebrity endorsers in this study was measured through Attractiveness, Trustworthiness, and Expertise. The type of research used in this study is a quantitative approach. The population in this study were all HKBP Nommensen University Students in Medan who had or were using Scarlett Whitening skincare products. Based on the Slovin formula, the sample used in this study was 98 respondents. The sampling technique in this study was by using a non-probability sampling technique with Purposive sampling. From the results of this study, it can be concluded that Celebrity Endorsers influence the Purchasing Decision for Scarlett Whitening Skincare at HKBP Nommensen University, Medan.]]>
<![CDATA[Pengaruh Modal Dan Sikap Kewirausahaan Terhadap Pendapatan Pedagang Di Pasar MMTC Medan ]]>
<![CDATA[Lumban Gaol, Dody Harianto]]>;
<![CDATA[Sihombing, Natalia E.]]>;
<![CDATA[Rajagukguk, Jonson]]>
<![CDATA[ KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 2 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi (Edisi Khusus: Kebijakan Publik) ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisocio.v12i2.4480
<![CDATA[This study aims to determine how Capital and Entrepreneurial Attitude Influence Traders' Income in MMTC Market Medan. This study uses a quantitative approach and uses data collection techniques by distributing questionnaires. Hypothesis testing in the partial test section (t test) obtained a calculated t value on the capital variable of 3,252 where the value is> 1.66 and the significant value of the capital variable is 0.000 <0.05 and the calculated t on the entrepreneurial attitude variable is 1,235 where the value is> from the t table which is 1.66 and the significant value of the entrepreneurial attitude variable is 0.000 <0.05. Then H0 is rejected H1 is accepted so based on these results it can be concluded that capital and entrepreneurial attitudes have a significant effect on income variables. And in the simultaneous test (F test) the calculated F value is 173,395 where> from the F table of 3.10 it can be concluded that the Capital and Entrepreneurial Attitude variables together have a significant effect on Income.]]>
<![CDATA[Pengaruh Citra Merek Dan Harga Terhadap Keputusan Pembelian Hand Body Lotion Vaseline Pada UHN Medan ]]>
<![CDATA[Simanullang, Angel Natalia]]>;
<![CDATA[Sihombing, Natalia E.]]>;
<![CDATA[Sinaga, Kepler]]>
<![CDATA[ KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisocio.v12i1.4483
<![CDATA[This study aims to determine whether or not there is an influence of Brand Image and Price on Purchasing Decisions of Vaseline Hand Body Lotion products on UHN Medan students. This study uses a quantitative method where the data collection technique uses a questionnaire. The population of this study was 3,317 people and the number of samples selected using the Slovin formula was 97 people. Based on the results of the hypothesis test, it can be concluded that the significance value of Brand Image (X1) = 0.000 <0.05 or tcount = 5.504> ttable 1.984 or H0 is rejected and H1 is accepted and the significance value of Price (X2) = 0.000 <0.05 or tcount = 8.947> ttable 1.984 or H0 is rejected and H1 is accepted. This means that Brand Image and Price have a partial effect on purchasing decisions. The significance value of variables X1 and X2 is 0.000 < 0.05 and the Fcount value is 39.617> Ftable 3.09 or H0 is rejected and H1 is accepted, meaning that Brand Image (X1) and Price (X2) have a simultaneous effect on Purchasing Decisions (Y).]]>
<![CDATA[Pengaruh Gaya Hidup Dan Persepsi Konsumen Terhadap Keputusan Pembelian Handphone iPhone Pada Mahasiswa UHN Medan ]]>
<![CDATA[Manurung, Lastaria]]>;
<![CDATA[Sihombing, Natalia E.]]>;
<![CDATA[Degodona, Primawati]]>
<![CDATA[ KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisocio.v12i1.4490
<![CDATA[This study aims to analyze the influence of lifestyle and consumer perception on iPhone purchasing decisions among students at HKBP Nommensen University, Medan. The formulation of the problem in this study is whether there is an influence of Lifestyle and Consumer Perception on Consumer Purchasing Decisions for Samsung Smartphones with a research population of HKBP Nommensen University Medan Students and a sample taken using the Snowball sampling approach of 100 people.Based on the results of hypothesis testing, it can be concluded: The results of simultaneous hypothesis testing with the significance value of the F test on variables X₁, and X2 are 0.000<0.05 and the Fcount value is 183.042 Ftable (Ftable, n-k-2; 98). 2.70. The results of the determination coefficient test show that there is an influence of Lifestyle and Consumer Perception on the Purchase Decision for the iPhone by 79.1% and the rest is influenced by other factors not examined in this study.]]>
<![CDATA[Pengaruh Harga, Lokasi Dan Citra Merek Terhadap Keputusan Pembelian Produk Merek Mixue Di Kota Medan ]]>
<![CDATA[Hutasoit, Wita Gusti Purnama]]>;
<![CDATA[Sianturi, Charles M.]]>;
<![CDATA[Sihombing, Natalia E.]]>
<![CDATA[ KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisocio.v12i1.4491
<![CDATA[The purpose of this study was to measure the effect of price, location and brand image on purchasing decisions for Mixue products in Medan city. This study uses quantitative methods with nonprobability sampling techniques and purposive sampling approaches with a sample size of 100 respondents, The data collection technique was carried out by distributing questionnaires to Mixue consumers with purchases in the last 12 months. the data was analyzed using multiple regression analysis which begins with validity, reliability, classical assumptions, coefficient of determination, F test and t test conducted using SPSS Statistics version 25. Based on the partial t test and simultaneous F test, it shows that the three independent variables have a positive and significant effect on purchasing decisions for Mixue products. Based on the coefficient of determination R2, it is known that the three independent variables explain 0.618%, the variability of Mixue product purchase data and the rest is explained by other variables not examined in this study.]]>
<![CDATA[Pengaruh Kualitas Pelayanan Publik Terhadap Kepatuhan Wajib Pajak Di Kantor Pelayanan Pajak Pratama Medan Timur ]]>
<![CDATA[Gea, Yuni Karlina]]>;
<![CDATA[Sihombing, Natalia E.]]>;
<![CDATA[Degodona, Primawati]]>
<![CDATA[ KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 2 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi (Edisi Khusus: Kebijakan Publik) ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/kalbisocio.v12i2.4497
<![CDATA[This research aims to determine the effect of public service quality on individual taxpayer compliance at the East Medan Pratama Tax Service Office. The type of research used in this research is a quantitative approach and uses non-probability sampling to collect samples and produce 100 samples of WPOP SPT Reports. Multiple linear regression analysis is used as a data collection technique and uses the help of the IBM Statistics SPSS 25 application. Based on the results of the research, all independent variables in this research simultaneously influence WPOP compliance. However, partially only the reliability and responsiveness variables influence WPOP compliance at KPP Pratama Medan Timur.]]>
<![CDATA[The Influence of Social Media and Product Quality on the Marketing Performance of Culinary Micro, Small, and Medium Enterprises (MSMEs) as Food Businesses in Pangururan ]]>
<![CDATA[Sinaga, Febrianti]]>;
<![CDATA[Siagian, Nalom]]>;
<![CDATA[Sihombing, Natalia E.]]>
<![CDATA[ Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 2 (2026): February - April ]]>
Publisher : <![CDATA[Manunggal Halim Jaya ]]>
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DOI: 10.52970/grmilf.v6i2.2124
<![CDATA[This study aims to evaluate the influence of social media usage and product quality on the marketing performance of culinary Micro, Small, and Medium Enterprises (MSMEs) as food businesses in Pangururan. Using quantitative methods with multiple linear regression analysis on 60 sampled food businesses, the study found that both social media usage and product quality, both partially and simultaneously, have a significant positive impact on marketing performance. The regression model achieved an R2 value of 0.621, indicating these variables explain 62.1% of performance variance. Theoretically, these results highlight the critical synergy between digital interaction and physical product standards in resource constrained environments. Practically, the findings imply that culinary MSMEs must prioritize high quality visual content alongside strict hygiene and taste consistency to sustain competitiveness and drive repeat purchases in tourism hubs.]]>
