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All Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Visi Sosial Humaniora Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Arus Jurnal Sosial dan Humaniora Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Maria Magdalena Bate'e
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Visi Sosial Humaniora

 1 
Pengaruh Tata Letak (Layout) Terhadap Produktivitas Batu Bata di UD. MUSTIKA DESA LOLOWUA HILIWARASI Kecamatan Hiliserangkai Kabupaten Nias Syukur Wildman Mendrofa; Jeliswan Berkat Iman Jaya Gea; Maria Magdalena Bate'e; Eduar Baene
Visi Sosial Humaniora Vol. 5 No. 2 (2024): Visi Sosial Humaniora: Edisi Desember 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v5i2.2524

Abstract

This study aims to analyze the impact of layout on the productivity of brick manufacturing businesses in Lolowua Hiliwarasi Village, Hiliserangkai District, Nias Regency. The research employs a quantitative approach, gathering data through observations and interviews with business owners and workers. The findings indicate that an efficient layout can enhance productivity by reducing travel time and minimizing disruptions in the production process. A well-designed layout facilitates workflow and improves the effectiveness of space and resource utilization. The study concludes that optimizing the layout of brick manufacturing operations can significantly boost productivity and operational efficiency.
Analisis Strategi Pemasaran Dalam Meningkatkan Minat Peserta Didik Baru di SMA Abdi Pusaka Indonesia Eva Indah Sari Zebua; Otanius Laia; Maria Magdalena Bate'e; Yupiter Mendrofa
Visi Sosial Humaniora Vol. 5 No. 2 (2024): Visi Sosial Humaniora: Edisi Desember 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v5i2.2566

Abstract

This study aims to analyze the marketing strategies implemented at SMA Abdi Pusaka Indonesia, as well as identify factors that influence the interest of new students and formulate more effective marketing strategies. The research method used is qualitative, with an in-depth approach to social and human phenomena. This study found that the marketing strategies currently implemented, such as brochure distribution, visits to junior high schools, and the use of social media, have been running but are not optimal. Factors that influence student interest include the quality of teaching, school promotion, and evaluation and adaptation to the needs of prospective students. To improve marketing effectiveness, schools are advised to develop more structured and interactive social media campaigns, and conduct ongoing evaluations to adjust strategies to the feedback received. Implementing the right marketing strategy can help schools increase the number of applicants and maintain their competitiveness in the education market.
Pengaruh Layanan Distribusi dan Aluran Pemasaran Terhadap Volume Penjualan BBM Solar di SPBU 14.228.346 PT. DUTA SELATAN CEMERLANG KOTA GUNUNGSITOLI Nurdelima Harefa; Maria Magdalena Bate'e; Yuterlin Zalukhu; Eduar Baene
Visi Sosial Humaniora Vol. 6 No. 1 (2025): Visi Sosial Humaniora: Edisi Juni 2025
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v6i1.2369

Abstract

In this research, we will thoroughly discuss the impact of information technology on public administration theory and practice, as well as its positive and negative implications in the government context. This research uses the literature study method as its main approach. Even though advances in information technology have brought a number of positive changes to public administration in Indonesia, there are still several obstacles that need to be overcome so that the benefits can be felt to the maximum. The concept of e-government refers to the use of information and communication technology by the government, which can improve interaction between government, society and other sectors. The impact of information technology on public administration theory and practice has significant implications, including increased efficiency, transparency, and accessibility of services. Information technology enables the automation of administrative processes, increases transparency by providing public access to government information, accelerates public services, supports data-based decision making, increases public participation, and facilitates collaboration between government agencies. However, the implementation of information technology faces a number of challenges, including limited resources, unequal access, regulatory uncertainty, and resistance to change. To maximize the benefits, ongoing investment and efforts are needed to overcome these challenges.
Pengaruh Promosi dan Iklan di Media Sosial Terhadap Volume Penjualan Pada UD. TANDA SETIA Henni Wika Harefa; Maria Magdalena Bate'e; Martha Surya Dinata Mendrofa; Serniati Zebua
Visi Sosial Humaniora Vol. 6 No. 1 (2025): Visi Sosial Humaniora: Edisi Juni 2025
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v6i1.2446

Abstract

This research is a quantitative study with an associative nature. The purpose of this study is to determine the impact of promotions and advertisements on social media on sales volume at UD. Tanda Setia located in Gunungsitoli City. This research uses primary data collected through questionnaires and interviews. In this study, the researcher employs quantitative analysis, multiple linear regression analysis, and the coefficient of determination analysis with the help of SPSS 30. The population in this study consists of all employees and customers of UD. Tanda Setia who have ever made a purchase at UD. Tanda Setia. The results of the research, based on the t-test and F-test, show that both promotions and advertisements have a positive and significant impact on sales volume. In the coefficient of determination test, the results indicate that 92.7% of the variance in sales volume can be explained by promotions and advertisements, while the remaining 7.3% can be explained by other variables not included in this study.
Pengaruh Kualitas Produk dan Promosi Terhadap Keputusan Pembelia TAHU pada UD. TAHU MURNI Maria Magdalena Bate'e; Jenius Telaumbanua; Aferiaman Telaumbanua; Yuterlin Zalukhu
Visi Sosial Humaniora Vol. 6 No. 1 (2025): Visi Sosial Humaniora: Edisi Juni 2025
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v6i1.2742

Abstract

This research aims to determine the influence of product quality on tofu purchasing decisions at UD. Pure Tofu. The product quality in question includes several dimensions, namely durability, taste, cleanliness and packaging. Purchasing decisions are consumers' choices to buy products after considering various factors. The method used in this research is quantitative with a survey approach. The research sample consisted of 40 consumers who bought tofu at UD. Pure Tofu, which was selected using a purposive sampling technique. Data was collected through questionnaires and analyzed using simple linear regression. The research results show that product quality significantly influences the decision to purchase tofu at UD. Pure Tofu. Durability and taste variables have the strongest influence on purchasing decisions. Based on these results, it is recommended that UD. Tahu Murni focuses more on improving product quality, especially in the aspects of taste and durability, to increase customer satisfaction and encourage repeat purchases.  
Peran Pemerintah Desa Lasara Kecamatan Namohalu Esiwa Dalam Meningkatkan Kesejahteraan Masyarakat Melalui Literasi Keuangan Harefa, Fandi Rahmawan; Maria Magdalena Bate'e; Idarni Harefa; Aferiaman Telaumbanua
Visi Sosial Humaniora Vol. 5 No. 1 (2024): Visi Sosial Humaniora: Edisi Juni 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v5i1.2322

Abstract

This research aims to reveal the role played by the Lasara Village Government in Namohalu Esiwa District in seeking to improve community welfare through financial literacy efforts. Financial literacy is considered an important tool that allows individuals to understand and manage their personal finances more effectively. In its conclusion, this research highlights the important role of the Lasara Village Government in increasing community financial literacy. Through educational programs and partnerships with financial institutions, village governments have succeeded in empowering communities to take control of their own finances, which ultimately contributes to increased prosperity and economic stability at the local level.
Co-Authors Aferiaman Telaumbanua Aluizatulo Halawa Ayler Beniah Ndraha Berkat Hidayat Gea ELIYUNUS WARUWU Eva Indah Sari Zebua Fatolosa Hulu Harefa, Fandi Rahmawan Henni Wika Harefa Heribertus Arlindu Halawa Herman Kurniawan Ndruru Herniwati Giawa Idarni Harefa Jeliswan Berkat Iman Jaya Gea Jenius Telaumbanua Martha Surya Dinata Mendrofa Meiman Hidayat Waruwu Nanny Artatina Bu'ulolo Nofamataroeli Lahagu Nurdelima Harefa Otanius Laia Serniati Zebua Syukur Wildman Mendrofa Theozanolo Zebua, Mauritius Tiarni Duha Verdian Christian Telaumbanua Yupiter Mendrofa Yuterlin Zalukhu Zega, Vonce Alexon