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Sinaga, Mulyati Patresia
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The Influence of Social Media on Increasing Sales of MSMEs (Case Study of MSMEs in Tanjung Morawa) Sinaga, Mulyati Patresia; Kabeakan, Siat Putri; Damanik, Yogi Prasetya; Khaira, Imamul; Siregar, Zulkarnain
Economic: Journal Economic and Business Vol. 3 No. 3 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i3.582

Abstract

Sales increase is the process of increasing the number of products or services sold by a company or individual in a certain time period. The goal is to increase revenue and profitability. Increased sales can be achieved through various strategies, including more effective marketing, improving product or service quality, expansion market, increasing distribution, improving customer service, and so on. The aim of this research is to determine the magnitude of the influence of social media on increasing sales of MSMEs in Tanjung Morawa. The results of this research show that social media has a positive and significant effect on increasing sales of MSMEs in Tanjung Morawa. The magnitude of the influence can be seen from the large value of the coefficient of determination (R square of 61.5%.)
The Influence of Education Level and Inequality on Poverty in North Sumatera Nainggolan, Agustina; Angelica, Marisa; Veliza, Meisya Safa; Sinaga, Mulyati Patresia; Kabeakan, Siat Putri
Economic: Journal Economic and Business Vol. 3 No. 3 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i3.591

Abstract

This study aims to determine the influence of education level and inequality on poverty in North Sumatra. This research uses annual time series data with a quantitative approach. The results show that partially there is no influence between education level and inequality on poverty in North Sumatra. Simultaneously, there is also no influence between education level and inequality on poverty in North Sumatra. The magnitude of the influence of education level and inequality on poverty in North Sumatra is evident from the coefficient of determination (r square) which is 46%, indicating that education level and poverty significantly affect poverty in North Sumatra.
Optimizing Production Amounts to Obtain Maximum Profits from Sales of Basreng and Duosus "Shafa Snack" in Medan City Harahap, Lokot Muda; Manik, Enjelia; Amalia, Delvi Dede; Sinaga, Mulyati Patresia; Panjaitan, Rona; Ardini, Sarah Fadhila; Kabeakan, Siat Putri
Economic: Journal Economic and Business Vol. 3 No. 2 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i2.595

Abstract

Linear programming is one of the most widely used operations research techniques in practice and is known for being easy to understand. The method in solving linear progamming on “Shafa Snack” is the graph method. The purpose of solving this linear progamming is to optimize the amount of production in obtaining maximum profit with data collection techniques through literature, observation and interviews. The optimal solution is obtained, namely the maximum profit of Rp1,875,000, with the number of duosus to be purchased from agents of 70kg and the number of basreng of 80kg. The results showed that duosus “chocolate filling” to achieve maximum profit of Rp1,875,000, with the number of snacks to be purchased at a price of Rp30,000 and a selling price of Rp40,000 per kg, resulted in a profit of Rp10,000 per kg. While basreng “spicy orange leaf” is purchased at Rp50,000 and sold for Rp65,000 per kg, with a profit of Rp15,000 per kg.
Talent Management Development Strategy in Improving Human Resources Quality Towards Society 5.0 Era: Literature Review Zega, Arnol Wandra; Aprinawati, Aprinawati; Tanjung, Mijy Swandi; Nainggolan, Agustina; Amalia, Delvi Dede; Manik, Enjelia; Sinaga, Mulyati Patresia; Kabeakan, Siat Putri
Holistic Science Vol. 4 No. 3 (2024): Jurnal Nasional Holistic Science
Publisher : Lembaga Riset Mutiara Akbar NOMOR AHU-0003295.AH.01.07 TAHUN 2021

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/hs.v4i3.764

Abstract

In facing the Era of Society 5.0, companies must prepare human resources with qualified performance, by managing talent management. Talent management is a series of very important stages when managing human resources (HR) in a company. Talent management can be the right strategy and can be used by companies to develop every human resource in the company. The purpose of this study is to provide an understanding of the importance of talent management strategies in order to realize the improvement of the quality of human resources in achieving the goals of the company. Talent management requires the right strategies to improve the competence of employees in the company. The strategies in question include: identifying talent needs, using technology in the recruitment process, training programs and competency development. This study also explains examples of case studies of companies that have implemented talent management in the company.
Sales Team Performance Improvement Strategy in Increasing Sales Volume: Case Study at Medan Yamaha Center Nainggolan, Agustina; Aprinawati, Aprinawati; Manik, Enjelia; Sinaga, Mulyati Patresia; Kabeakan, Siat Putri
Economic: Journal Economic and Business Vol. 4 No. 1 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i1.857

Abstract

This study analyzes the effect of teamwork on employee performance at Kemang Jaya 2 Restaurant using a qualitative approach. The results of the study indicate that effective teamwork, supported by good communication and inclusive leadership, has a positive impact on increasing employee productivity and job satisfaction. However, challenges such as work discipline and interpersonal conflict are still obstacles that need to be managed strategically. The recommendations of this study include communication training, conflict management, and collaborative skills development to create a more conducive work environment. With this strategy, it is hoped that organizations can improve operational effectiveness and competitiveness in the competitive restaurant industry.
Pengaruh Budaya Organisasi dan Employee Engagement terhadap Kinerja Pegawai Biro Adbang dan Biro Perekonomian Kantor Gubernur Sumatera Utara Sinaga, Mulyati Patresia; Lubis, Nurul Wardani
All Fields of Science Journal Liaison Academia and Sosiety Vol 5, No 2: Juni 2025 Part 2
Publisher : Lembaga Komunikasi dan Informasi Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58939/afosj-las.v5i2.1099

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh budaya organisasi dan employee engagement terhadap kinerja pegawai pada Biro Administrasi Pembangunan (Adbang) dan Biro Perekonomian Kantor Gubernur Sumatera Utara. Budaya organisasi yang kuat dan keterlibatan pegawai yang tinggi diyakini dapat menciptakan lingkungan kerja yang kondusif serta mendorong peningkatan kinerja aparatur sipil negara. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner yang disebarkan kepada 70 responden yang merupakan pegawai tetap di kedua biro tersebut. Variabel bebas dalam penelitian ini adalah budaya organisasi dan employee engagement, sedangkan variabel terikatnya adalah kinerja pegawai. Analisis data dilakukan menggunakan regresi linier berganda untuk menguji pengaruh simultan dan parsial antar variabel. Hasil penelitian menunjukkan bahwa budaya organisasi dan employee engagement secara simultan berpengaruh positif dan signifikan terhadap kinerja pegawai. Secara parsial, employee engagement memiliki pengaruh yang lebih dominan dibandingkan budaya organisasi, yang mengindikasikan bahwa pegawai yang merasa terlibat secara emosional dan kognitif dalam pekerjaannya cenderung memiliki performa kerja yang lebih tinggi. Penelitian ini merekomendasikan penguatan nilai-nilai organisasi dan peningkatan program pelibatan pegawai sebagai strategi untuk mendorong kinerja birokrasi yang lebih efektif dan adaptif terhadap dinamika pelayanan publik di lingkungan pemerintahan daerah.
Co-Authors Amalia, Delvi Dede Angelica, Marisa Aprinawati, Aprinawati Ardini, Sarah Fadhila Damanik, Yogi Prasetya Imamul Khaira Kabeakan, Siat Putri Lokot Muda Harahap, Lokot Muda Manik, Enjelia Nainggolan, Agustina Nurul Wardani Lubis Panjaitan, Rona Siregar, Zulkarnain Tanjung, Mijy Swandi Veliza, Meisya Safa Zega, Arnol Wandra