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All Journal Budimas : Jurnal Pengabdian Masyarakat AL-FALAH : Journal of Islamic Economics Innovative: Journal Of Social Science Research PERSPEKTIF: Journal of Social and Library Science
Amelia, Cahya
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Innovative: Journal Of Social Science Research

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Analisis UMKM Kuliner dalam Mendukung Pembangunan Berkelanjutan (Studi Kasus UMKM Kecamatan Medan Tembung) Andani, Nadzira Putri; Amelia, Cahya; Lubis, Rizky Aulia; Irwansyah, Irwansyah; Suharno, Muhammad Iqbal
Innovative: Journal Of Social Science Research Vol. 4 No. 6 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i6.17302

Abstract

Culinary MSMEs in Medan Tembung District have significant potential to support regional economic growth. This research uses SWOT analysis to determine the external and internal elements influencing industrial innovation. The findings indicate that MSMEs in Medan Tembung excel in creativity, local wisdom, and flexibility, but are hampered by limited capital, lack of modern management knowledge, and inconsistent product quality. Key opportunities include increasing public interest in local products, developments in information technology, and government support, while threats include intense competition, changes in consumer preferences, and economic uncertainty. Strategic recommendations include product innovation, enhancing human resource quality and making use of digital technology for marketing.
Co-Authors Andani, Nadzhira Putri Andani, Nadzira Putri Fahrol, Muhammad Fazira, Sri Mutia Irwansyah Irwansyah Kaban, Fadhila Putri Lubis, Rizky Aulia Nasution, Arfiany Sepyanty Putri Nasution, Nazaruddin Nurbaiti Nurbaiti Qarni, Waizul Siregar, Hidayati Suharno, Muhammad Iqbal