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All Journal PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Jurnal Abdi Insani Unram Journal of Community Service (UJCS) JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) IJEIRC International Journal Multidisciplinary
Tampubolon, Liosten Rianna Roosida Ully
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THE INFLUENCE OF DIGITAL MARKETING AND WORD OF MOUTH ON PURCHASE DECISIONS THROUGH PURCHASE INTEREST IN MSME ROOF TILES PRODUCTS Nawari, Nawari; Sukesi, Sukesi; Tampubolon, Liosten Rianna Roosida Ully
International Journal of Economic Integration and Regional Competitiveness Vol. 1 No. 5 (2024): International Journal of Economic Integration and Regional Competitiveness
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijeirc.v1i5.133

Abstract

This research is aimed at examining the direct and indirect influence of Digital Marketing and word of mouth on purchasing decisions through purchase interest tested on MSME roof tile products. The method used in this research is to use a quantitative approach. This research is included in the type of explanatory research with a sample of 100 respondents. The analysis used is structural equation modeling (SEM) with the SmartPLS application. The results of the direct influence analysis show that Digital Marketing and Word of Mouth have a positive and significant influence on purchasing interest, and Digital Marketing and Word of Mouth have a positive and significant influence on purchasing decisions. In the indirect influence test, the results show that Digital Marketing and Word of Mouth have a positive and significant influence on purchasing decisions through purchase intention.
Strategic Framework for Enhancing Green Customer Loyalty in the Bottled Mineral Water Industry in Indonesia Ikhsani, Khilyatin; Riyadi , Slamet; Tampubolon, Liosten Rianna Roosida Ully
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 4 No. 2 (2025): FEBRUARY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v4i2.1616

Abstract

Recent years have seen a paradigm shift in consumer behavior, with consumers increasingly paying attention to products with lower environmental impacts. This change influences consumers to prefer products and brands committed to green business practices. This study aims to bridge the knowledge gap in strategic management by strengthening green customer loyalty for green products within a specific business environment, particularly in the Java region, Indonesia. This research is descriptive quantitative and implemented as a cross-sectional study. The study is conducted at the individual level. For data analysis, this study applies Partial Least Squares Path Modeling (PLS-SEM), using Smart PLS version 3.2.6. The research population includes residents living on Java Island. The sample size was calculated using Slovin's formula, 400 respondents. The sampling method employed is non-probability sampling, specifically purposive sampling. The results showed that the factors directly influencing green customer satisfaction include green product quality, green branding, green advertising, and green value. Meanwhile, the factors affecting green customer loyalty consist of green product quality, green advertising, green value, and green customer satisfaction. Green customer satisfaction effectively mediates the relationship between green product quality and green customer loyalty.
MEMBANGUN PEREKONOMIAN MANDIRI MELALUI DESA TEMATIK BERBASIS PENGUATAN TEKNOLOGI HOME INDUSTRY BATIK DI DESA REK KERREK PEMEKASAN Tampubolon, Liosten Rianna Roosida Ully; Sayidah, Nur; Marwiyah, Siti; Muharrom, Muharrom
Jurnal Abdi Insani Vol 11 No 4 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i4.1978

Abstract

The production process of Batik Tulis in Rek Kerrek Village, Pamekasan Regency, uses conventional methods, so there are problems, the capacity, quality, and competitiveness of written batik products are still low. The purpose of the PDB program is to provide technological innovations such as a malam pelorot machine and hand printing so as to minimize product damage and increase production capacity, sales volume, and competitiveness of batik products. The methods used are training, mentoring and practicing technological innovations on partners.  The results of the program achievements: 1) Hand printing machines (partner-1) and malam pelorot machines (partner-2) increase production capacity and quality, sales volume and minimize defective products, 2) Training, mentoring, and practice of making promotional content increase the knowledge and skills of making promotional content for partners, 3) Training, mentoring, and practice of making e-commerce increase partners' knowledge and skills in using e-commerce, 4) Training, mentoring, and practice of marketing mix strategies increase partner sales volume, 5) Training, mentoring and practice of accounting bookkeeping increase partner knowledge and skills in bookkeeping.
DETERMINANTS OF INNOVATION STRATEGY ON BUSINESS PERFORMANCE WITH COMPETITIVENESS AS AN INTERVENING VARIABLE IN BATIK MSMES IN EAST JAVA Muhajir, Ali; Sukesi; Tampubolon, Liosten Rianna Roosida Ully
International Journal Multidisciplinary (IJMI) Vol. 3 No. 1 (2026): International Journal Multidisciplinary (IJMI)
Publisher : Antis-Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijmi.v3i1.384

Abstract

Objective: The purpose of this study was to examine; (1) the effect of product innovation, process innovation, technological innovation, organizational innovation and service innovation partially on competitiveness (2) the effect of competitiveness on business performance (3) the effect of product innovation, process innovation, technological innovation, organizational innovation and service innovation partially on business performance (4) the effect of product innovation, process innovation, technological innovation, organizational innovation and service innovation partially on business performance through competitiveness in Batik MSMEs in East Java. Methods: The data processing method in this study used Statistical Package for the Social Sciences (SPSS) software version 27 and path analysis with Structural Equation Modeling (SEM) modeling PLS program version 4.00. The population in this study was 657 Batik MSME owners in East Java, with the calculation of the Slovin formula found as many as 249 samples. Results: The results showed that; (1) product innovation, process innovation, technological innovation, organizational innovation and service innovation partially have a positive and significant effect on competitiveness (2) competitiveness has a positive and significant effect on business performance (3) product innovation, process innovation, technological innovation, organizational innovation and service innovation partially have a positive and significant effect on business performance (4) product innovation, process innovation, technological innovation, organizational innovation and service innovation partially have a positive and significant effect on business performance through competitiveness in Batik MSMEs in East Java. Novelty: The novelty in this study lies in the use of the Digital Maturity Index as a new indicator in measuring business performance.
Improving Community Economy Through Innovation in Soft Ice Cream Machine and Food Dehydrator Technology and the Development of Local Wisdom in Sambibulu Village Marwiyah, Siti; Hartati, Fadjar Kurnia; Suryawati, Cicilia Tantri; Tampubolon, Liosten Rianna Roosida Ully; Kurniawati, Ony
Unram Journal of Community Service Vol. 6 No. 3 (2025): September
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i3.1178

Abstract

Empowering Assisted Villages with the title "Improving Community Economy through Innovation in Soft Ice Cream Machine and Food Dehydrator Technology and Developing Local Wisdom in Sambibulu Village." The goal of the Mentored Village Program is to increase income, quality, and production capacity so that the target partner products can be competitive in the market. The problems faced by target partners 1 and 2 are that the types of products are still limited, namely: red guava, crystal guava, duck water tourism, cafes, and children's swimming pools. The solution to solve the partners' problems is the implementation of innovative ice cream machine technology, food dehydrator machines, and skills development to cultivate a local wisdom-based culture. The methods used to implement the proposed solutions are through training, mentoring, and practical operation and maintenance of innovative machine technologies and local wisdom culture. The target GDP achievement shows an increase in income for the target partner 2 of Rp. 6,000,000 per month for the ice cream business, an increase in income for target partner 1 of Rp. 7,000,000 per month for the flour, juice, and red guava chips business, and an increase in 3 types of product diversification. The external outputs of GDP are articles in Sinta 4 community service journals, videos, publications in mass media, posters, and the Unitomo YouTube channel.
INOVASI TEKNOLOGI PELOROT MALAM, KONTEN KREATIF, DAN PENCAMPURAN PEWARNAAN ALAM DAN SINTETIS UNTUK PENINGKATAN KUALITAS DAN KAPASITAS BATIK TULIS DI BANGKALAN Tampubolon, Liosten Rianna Roosida Ully; Zuraidah, Safrin; Borman, Muhammad Syahrul; Siswadi, Siswadi
Jurnal Likhitaprajna Vol 8 No 2 (2024)
Publisher : FKIP Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/peduli.v8i2.677

Abstract

The production process of Batik Tulis in Paseseh Village, Tanjung Bumi Subdistrict, Bangkalan Regency uses conventional methods starting from batik with canting, the fixation process of mixing colouring and ngelorot malam so that there are problems, namely: production capacity, product quality and competitiveness are still low. The purpose of the empowerment programme for business partners of regional superior products is to provide the application of technological innovations in the malam pelorot machine, mixing natural and synthetic dyes and creative content so as to increase production capacity, minimise product damage, sales volume, batik craftsmen's profits and product competitiveness. The method used is in the form of training, mentoring and practice of technological innovation to partner 1 and partner 2: 1) Night pelorot machine in partner 2: can increase production capacity by 40%, defective product damage rate decreased by 3%, company profits increased by 35%, and sales volume increased by 30%, 2) Training, mentoring and practice of mixing natural and synthetic colouring can increase the knowledge of partner 1 and partner 2 by 30% to 65%, 3) Training, Mentoring and Practice of Creative Content Creation can increase knowledge and skills in creative content creation for partner 1 and partner 2 by 60%.
PDB PENGUATAN PEREKONOMIAN MASYARAKAT DESA SAMBIBULU MELALUI WISATA EDUKASI BERBASIS KEARIFAN LOKAL Marwiyah, Siti; Hartati, Fadjar Kurnia; Tampubolon, Liosten Rianna Roosida Ully; Luayyi, Sri; Suryawati, Cicilia Tantri
Jurnal Likhitaprajna Vol 8 No 2 (2024)
Publisher : FKIP Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/peduli.v8i2.683

Abstract

The Assisted Village Empowerment Program (AVEP) in strengthening the community's economy is very important to improve community welfare and empowerment through the local potential that exists around the Assisted Village. Sambibulu Village, Taman District, Sidoarjo Regency, East Java has a variety of regional potential that needs to be developed, such as water ecotourism, MSME stalls, agricultural equipment rental, agribusiness, and the Sambi Horti Red Guava Farmers Group. The aim of this AVEP program is to increase the level of empowerment of target partners in each partner based on increasing product quality, capacity and competitiveness. The methods used are socialization, training, application of technology, mentoring and evaluation, as well as a desire program. The results of this activity showed an increase in production output by 50% and product quality increased by 65%, diversification of crystal seed guava and shallot planting with an increase in profits of 40%.
Optimization of the Batik Creative Industry through Technological Innovation to Improve Product Quality, Quantity, and Cost Efficiency in the City of Probolinggo Augustinah, Fedianty; Tampubolon, Liosten Rianna Roosida Ully; Suyanto; Simanjuntak, Nensy Megawati; Sutejo, Bambang
Unram Journal of Community Service Vol. 6 No. 4 (2025): December: In Progress
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i4.1275

Abstract

The Higher Education Community Service Program for Regions (PM-UPUD) aims to optimize the batik creative industry in Probolinggo City through the application of technological innovations. Target partners include Batik Wahyulatri and Poerwa Batik, which face problems such as limited raw material planning, motif and coloring quality, drying technology, and digital marketing strategies. The implementation methods include socialization, training, technology application, mentoring, and evaluation. The technologies applied include Wastewater Treatment Plant (IPAL), infrared dry room machines, Material Requirement Planning (MRP), synthetic coloring techniques, and digital marketing. The program results showed significant improvements: 40% in production capacity, 30% in dyeing quality, 20% in sales turnover for partner 1 and 25% for partner 2, as well as 30% and 36% in profits, respectively. This program supports ASTA CITA number 3 and SDGs number 8 on decent work and sustainable economic growth.
Optimizing the Creative Batik Industry in Situbondo and PKK Groups Through Innovation in Automatic Batik Pattern Machines and Food Dehydrator Machines in the Extremely Poor Area of Selowogo Village Suyanto; Tampubolon, Liosten Rianna Roosida Ully; Hartati, Fadjar Kurnia; Nuril, Muhammad Hayyu Hani; Pratama, M. Afrizal Adi; Safitri, Andini; Marasabessy, Hawari Abariyah
Unram Journal of Community Service Vol. 6 No. 4 (2025): December: In Progress
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i4.1278

Abstract

This service activity aims to optimize the potential of the batik creative industry in Selowogo Village, Situbondo, and to empower the PKK Group through appropriate technology innovations in the form of an automatic batik pattern machine and a food dehydrator machine. This program focuses on extremely poor areas with an average income of below Rp50,000 per day. The activity approach includes socialization, training, technology implementation, mentoring, and sustainability evaluation. The results of the activities show significant improvements, including a 30% increase in batik production capacity, a 40% improvement in motif quality, and a 35% increase in sales revenue. For the PKK Group, skills in making batik and healthy food products based on moringa leaves increased by 50% and 70%, respectively. This program successfully promoted local economic empowerment, strengthened creative industry innovation, and contributed to achieving SDGs 1 (no poverty) and 3 (good health and well-being).
PENERAPAN TEKNOLOGI DRY ROOM INFRARED DAN INOVASI CANTING CAP UNTUK MENGEMBANGKAN BISNIS BATIK DAN SONGKOK BATIK DI DESA REK KERREK PAMEKASAN Sayidah, Nur; Marwiyah, Siti; Tampubolon, Liosten Rianna Roosida Ully; Muharrom, Muharrom; Putranto, Septian Dwi; Sari, Puput Maya; Setiana, Nurul Leny; Naimah, Zulfatun
Jurnal Abdi Insani Vol 12 No 12 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i12.3058

Abstract

The drying of batik songkok raw materials in Rek Kerrek Village, Pamekasan Regency, is done by relying on sunlight. The time required is 3 days. When the weather is cloudy and rainy, the drying time is longer, namely 1 week and the batik color is dull. The batik process is still conventional with canting which is hand-drawn and motifs that rely on ancestral heritage. The process of batik with manual canting takes 2-3 days to 1 month per sheet. The problems faced are the long time for processing and drying batik so that production capacity, expensive batik prices and the competitiveness of batik products are still low. The objective of the PDB program is to provide technological innovations in the form of an infrared dry room drying machine to speed up the drying time of batik and an innovation in canting caps to speed up the batik processing time. This innovation increases production capacity, sales volume, and the competitiveness of batik products. The methods used are training, mentoring and practice of technological innovations for partners. The results of the program are: 1) the infrared dry room drying machine (partner-1) and the innovation in canting caps (partner-2) increase production capacity and quality, sales volume and the competitiveness of batik products. The infrared dry room dryer speeds up drying time to approximately 90 minutes. The batik process using a canting cap simplifies the process and reduces the completion time to 3 hours.
Co-Authors Ali muhajir, Ali Augustinah, fedianty Bambang Sutejo, Bambang Borman, Muhammad Syahrul Fadjar Kurnia Hartati, Fadjar Kurnia Ikhsani, Khilyatin Marasabessy, Hawari Abariyah Muharrom, Muharrom Naimah, Zulfatun Nawari Nawari Nur Sayidah Nuril, Muhammad Hayyu Hani Ony Kurniawati Pratama, M. Afrizal Adi Putranto, Septian Dwi Riyadi , Slamet Safitri, Andini Sari, Puput Maya Setiana, Nurul Leny Simanjuntak, Nensy Megawati Siswadi Siswadi Siti Marwiyah Sri Luayyi Sukesi . Suryawati, Cicilia Tantri Suyanto Zuraidah, Safrin