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All Journal Research Horizon Journal of Economic, Management and Entrepreneurship Adagium: Jurnal Ilmiah Hukum Tifani : Jurnal Penelitian dan Pengabdian Kepada Masyarakat "Indonesian Journal of Devotion and Empowerment (IJDE) " JMBPreneur
Athoillah
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Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : JMBPreneur

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The Impact of Good Corporate Governance To Financial Performance winarsih; Athoillah
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 1 No. 01 (2021): JMBPreneur
Publisher : LPPM Universitas An Nuur

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Abstract

Background: Corporate governance plays an important role in the company because it can reflect how the performance in the company, especially financial performance. Financial performance is one proof of how the results or profits obtained by the company. To show optimal financial performance, it is influenced by Management Efficiency and Corporate Capital Structure, both of which are also important components in improving financial performance. Purpose: The purpose of this article is to find out more about the influence of Good Corporate Governance on Financial Performance. Methods: The sampling in this study is approximately 30 manufacturing companies listed on the Indonesia Stock Exchange (IDX) in 2017-2018. The number of samples was obtained based on the type of simple experimental research. Conclusion: This research produces a conceptual framework which focuses on improving financial performance through good corporate governance which is also influenced by management efficiency and corporate capital structure.   Keywords: GCG, Financial Performance, Management Efficiency, dan Corporate Capital Structure
Online Marketing Communication Strategy To Increase The Customers In Seblak Bloom Purwodadi Athoillah; Heltyani, Myra
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 1 No. 02 (2021): JMBPreneur
Publisher : LPPM Universitas An Nuur

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Background: Marketing communication strategy is a plan that will be used by a company to conduct marketing and determine the company's goals and objectives. Marketing strategy is also used to carry out sales activities by using communication techniques that aim to provide information to the target audience so that the company's goals can be successful. The marketing communication strategy is designed to be effective and efficient with easy distribution of messages and minimal effort is spent on these marketing communication activities. Purpose: The purpose of this study is to examine more deeply about online marketing communication strategies to increase the number of customers at Seblak Bloom Purwodadi. Methods: This study uses a qualitative method which is carried out through observation and interviews with the object directly, namely the owner of Seblak Bloom Purwodadi. This method aims to obtain more complete information and be able to achieve a wider scope related to online marketing communication strategies at Seblak Bloom Purwodadi. Conclusion: From the results of observations and interviews conducted, it can be concluded that in maintaining business existence from seblak blooms, the owner creates business strategies by adopting digital technology which is said to be more effective and efficient, for example the use of applications with many users such as Facebook and Instagram which are often operated by the millennial generation. Suggestion: There are still many limitations in this research and need to be developed again for future research agendas. The scope of this research is still small and in a less broad scope because it is only driven by one informant, so that future research can be developed through the addition of variables and the number of objects to be studied. Keywords: Communication Strategy; Seblak Bloom's Customers
Factors Influencing Consumer Decisions In Purchasing Mobile Phones At SMS Shop Purwodadi 1 Heltyani, Myra; Athoillah
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 1 No. 02 (2021): JMBPreneur
Publisher : LPPM Universitas An Nuur

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Background: The development of increasingly advanced technology, especially smartphones. Smartphones are also a means of long-distance communication and to obtain the latest information. The problem with the SMS Shop Purwodadi Branch 1, the promotion only relies on Facebook social media and through Whatsapp Group. To increase SMS Shop sales Purpose: This study aims to determine the factors that influence consumer purchasing decisions that are influenced by promotion and price variables. Methods: This study associative research. The population in this study was the entire community of Purwodadi with a sample of 100 with certain criteria. Conclusion: From the results of the study it can be concluded that promotion has a strong influence on consumer decisions to purchase mobile phone products. However, price has no influence on consumer purchasing decisions. This theory can be put into practice in the SMS Shop business to carry out wider promotions and make competitive prices. Suggestion: In the future, we plan to adding other variables that can increase smartphone sales. Keywords: Purchase decision, Promotion, Price
Co-Authors Abriman, Rajendra Dwi Cahyaningdyah Heltyani, Myra Khosim, Ali Lestari, Endah Prapti Mustafa Syam, Muhammad Frayoga Novita Wulandari Nuraeni Praatmana, Nanang Dwi Sari, Kartika Dwi Chandra Sulhan, M. WINARSIH