Claim Missing Document
Check
Articles

Found 7 Documents
Search

Analisis Kelayakan Bisnis Outdoor Plus: Peningkatan Keberlanjutan UMKM Melalui Pendekatan Terpadu Nurlia Eka Damayanti; Alvaro Jordan Zwageri; Emilya Sahara Putri; Husna Putri Amalinda; Ivana Angelita; Niko Hermawan; Noverinda Maharani
Al-Tarbiyah : Jurnal Ilmu Pendidikan Islam Vol. 2 No. 1 (2024): Januari: Al-Tarbiyah: Jurnal Ilmu Pendidikan Islam
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/al-tarbiyah.v2i1.764

Abstract

This research aims to analyze the business feasibility and sustainability impact of "Outdoor Plus" stores as an effort to increase MSMEs. The research methods used are qualitative with data collection through documentation, observation, and interviews. In sustainability analysis, this store emphasizes an integrated approach by utilizing open space to support the visibility of MSMEs products. Loyalty programs, creative marketing strategies, and involvement in local communities are key points in achieving marketing success. Research results show that Outdoor Plus stores have achieved operational efficiency through modern cashier systems, computerized stock management, and online payment integration. Holistic marketing strategies have also succeeded in increasing market share and building strong customer relationships. In addition, effective human resource management, strict legal compliance, and commitment to environmental sustainability have established a strong foundation for sustainable growth. This study is expected to contribute to understanding the potential of sustainable business at the MSMEs level, while providing insights for related stakeholders.
Analisis Studi Kelayakan Bisnis Pada SK Computer Melalui Aspek Finansial dan Aspek Non Finansial Nurlia Eka Damayanti; Dwi Sefriana; Eny Mariska; Priskila, Priskila; Veronika Trevesia G.; Yunita , Yunita
Ebisnis Manajemen Vol. 1 No. 4 (2023): December : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v1i4.232

Abstract

This study aims to determine the business feasibility of Sk computer, through financial analysis aspects and non-financial analysis aspects. Where each aspect of this analysis becomes a basic assessment to determine feasibility in business. The analysis method used uses several analyzes from financial analysis aspects including financial aspects, market and marketing aspects, and non-financial aspects including human resources aspects, environmental aspects, cultural and economic aspects, and legal aspects. And the results of this research become an assessment to see the feasibility of the business and to become material to improve the Sk computer business.
Analisis Studi Kelayakan Bisnis UMKM Kimbab Makanan Brooh Nurlia Eka Damayanti; Ailah Nur Fitriah; Dhanil Sabarno Jeferson; Doni Saputra; Mahwahdah Luviany; Muhammad Izwan; Silvana Ryda Marccela; Muhammad Rifai
Ebisnis Manajemen Vol. 1 No. 4 (2023): December : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v1i4.234

Abstract

This business feasibility study aims to analyze the potential and feasibility of establishing a kimbab Mekanan Brooh business. The research method used is descriptive with data collection through observation, survey, and interview. The results of the analysis show that the kimbab market opportunity is quite large seen from the interest and purchasing power of consumers. The marketing strategy is focused on brand image building and menu innovation. Technically, the initial capital is Rp565,000 with a 1-month payback. The form of business entity is an individual business with 7 employees. Financial analysis shows that it is feasible to run with several factors. In conclusion, Mekanan Brooh's kimbab business is worth establishing because it has good prospects in terms of market, technical, management, and financial aspects.
ANALYSIS OF SUPPORTING AND HINDER FACTORS IN IMPROVING HUMAN RESOURCE COMPETENCE AT PALANGKA RAYA UNIVERSITY Nurlia Eka Damayanti; Dhina Sri Widyaningsih; Aprilita; Sanjayanto Nugroho; Olivia Winda Ony Panjaitan
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 2 No. 2 (2024): April
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v2i2.202

Abstract

This study provides a concise overview of Palangka Raya University (UPR), a state university founded in 1963. UPR, operating as a Public Service Agency, has implemented strategic changes in response to financial management adjustments, particularly focusing on elevating the quality of higher education lecturers. The research evaluates UPR's performance over the last five years, resulting in the identification of five key business strategies. Examining UPR's human resources, the study outlines the organizational structure, emphasizing teaching staff and education personnel. In 2022, an analysis of lecturers' academic positions, space class, and gender distribution highlights the diversity within the university. Additionally, education personnel are scrutinized based on gender, age, years of service, and rank, providing a comprehensive insight into UPR's human resources landscape. Descriptive analysis pinpoints supporting factors, such as the competency certification process and research roadmaps, and inhibiting factors, including a lack of leadership synergy and lecturer awareness. Budgetary constraints, insufficient person-in-charge roles, and a lack of specific strategies are identified as obstacles. The research concludes with actionable recommendations to enhance human resource quality at UPR, emphasizing skills development, government support, reward systems, and the cultivation of professional attitudes and personality maturity. These strategies aim to foster a more productive and inclusive work environment in alignment with UPR's vision of producing competitive and morally grounded human resources.
Work Values Preferences Of Gen Z In Central Kalimantan Olivia Winda Ony Panjaitan; Noveria Susijawati; Lisa Harry Sulistiyowati; Nurlia Eka Damayanti
Jurnal Kajian dan Penalaran Ilmu Manajemen Vol. 1 No. 3 (2023): Juli : Jurnal Kajian dan Penalaran Ilmu Manajemen
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jkpim.v1i3.204

Abstract

This study aimed to confirm Gen Z work values in Central Kalimantan by adapting the instruments and indicators developed by Lyons et al. ( 2010 ), which consist of intrinsic, extrinsic, altruistic, status, and social values. This research is explanatory and descriptive. The research instrument was an online questionnaire. The research respondent were final-year students, with a total of 99 respondents. Data analysis of this study was done by descriptive analysis and independent sample t-test using SPSS 25 software. The result showed that the highest average work values were status-related work values, altruistic work values, and intrinsic work values.
Business Strategy Sustainability of Local Product in Facing Provincial Expansion in Central Kalimantan Kristinae, Vivy; Erwin Prasetya Toepak; Ani Mahrita; Jonathan Giovanni; Rian Sidiq Prakoso; Roby Sambung; Nurlia Eka Damayanti
International Journal of Contemporary Sciences (IJCS) Vol. 1 No. 8 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijcs.v1i8.10534

Abstract

Research in the expansion of the Greater Kotawaringin Province was identified as meeting the administrative requirements of the number of districts, namely 5 districts consisting of East Kotawaringin, West Kotawaringin, Seruyan, Lamandau and Sukamara districts. However, the Regional Original Income in the proposed area for the expansion of Kotawaringin Raya Province is deemed unable to support sustainable regional development, especially Lamandau and Sukamara Regencies, which are the smallest contributors of all the regencies in Central Kalimantan Province, so there is a need for more monitoring and evaluation. comprehensive. The proposed expansion of the Greater Barito Province, which consists of South Barito, East Barito, North Barito and Murung Raya Regencies, is considered to still not meet administrative requirements. The proposed expansion of Barito Raya Province still consists of 4 (four) districts or one more district has not been fulfilled, so the initial recommendation that can be given is that the regional government of the Greater Barito region can add one more district or can expand the districts first. The sustainability of the business strategy is built with a vision, mission and positive influence to improve the welfare of the SMes business. The effect of entrepreneurship on innovation has an impact on SMes business performance
Pengaruh Kepemimpinan Transformasional terhadap Kinerja Pelaku UMKM melalui Perilaku Kerja Inovatif sebagai Variabel Intervening (Studi pada UMKM di Car Free Day Palangka Raya) Febriani, Nadia Wahyu; Roby Sambung; Nurlia Eka Damayanti; Achmad Syamsudin
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.1240

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui bahwa suatu bisnis harus mampu bertahan dan bersaing dengan didukung oleh manajemen Sumber Daya Manusia yang baik. Dalam penelitian ini digunakan sampel sebanyak 80 responden. Metode yang digunakan dalam penelitian ini adalah metode survei dengan teknik kuesioner dan menggunakan alat analisis Structural Equation Modeling berbasis Partial Least Square versi 4.1. Hasil penelitian menunjukkan bahwa Kepemimpinan Transformasional berpengaruh positif dan signifikan terhadap variabel Perilaku Kerja Inovatif, Perilaku Kerja Inovatif berpengaruh positif dan signifikan terhadap variabel Kinerja UMKM sebagai pelaku, Kepemimpinan Transformasional berpengaruh positif dan signifikan terhadap Kinerja UMKM sebagai pelaku, serta Kepemimpinan Transformasional berpengaruh positif dan signifikan secara tidak langsung terhadap Kinerja UMKM melalui Perilaku Kerja Inovatif. Penelitian ini diharapkan dapat menggunakan variabel-variabel lain yang dapat memengaruhi kinerja UMKM agar hasil penelitian yang diperoleh lebih maksimal. Diharapkan pula peneliti selanjutnya dapat memperluas orientasi penelitian dengan cakupan yang lebih besar, serta mengambil objek penelitian UMKM di lokasi yang berbeda.