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Journal : Lontar : Jurnal Ilmu Komunikasi

Pengaruh Celebrity Endorser Hamidah Rachmayanti Terhadap Keputusan Pembelian Produk Online Shop MAYOUTFIT Di Kota Bandung Zahra, Ratika; Rina, Nofha
LONTAR: Jurnal Ilmu Komunikasi Vol 6, No 1 (2018): LONTAR: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (592.361 KB) | DOI: 10.30656/lontar.v6i1.648

Abstract

Utilization of internet among modern society today is the use of social media. Of the many social media that are present to be consumed by modern society and one of them is Instagram useful benefits for the delivery of new information including one that is also used dalah things do business. The emergence of the phenomenon of online shopping in social media Instagram for the vigorous business conduct marketing using supporting figures or celebrities endorser as a supporter to market their products. Seeing this phenomenon, it is necessary to do a research that. Hamidah Rachmayanti is a celebrity endorser used by Online Shop Mayoutfit has several purposes in this research is to determine the effect of Visibility, Credibility, Attractiveness and Celebrity Endorser Effectiveness to the Decision Purchase Online Shop Mayoutfit products. This research uses quantitative method with questionnaire distribution and using multiple linear regression. This study concludes that the influence of Celebrity Endorser on @hamidahrachmayanti account of 52.1% can be explained by variables consisting of Visibility, Credibility, Attractiveness, and Power. 
Peningkatan Pola Hidup Sehat Melalui Food Combining Di Ranah Komunikasi Kesehatan Rina, Nofha
LONTAR: Jurnal Ilmu Komunikasi Vol 3, No 3 (2015): LONTAR JURNAL ILMU KOMUNIKASI
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (153.394 KB) | DOI: 10.30656/lontar.v3i3.540

Abstract

Healthy lifestyle is an ideal lifestyle for everyone and an effort to achieve that goal. Various things were done by people, for example adjusting the costumized diet that needed of the body with a mix of carbohydrates, protein , and other elements require a certain technique that can be digested by the balance of the composition there in .Food Combining is one way to achieve a healthy lifestyle through healthy diet . Where the core of food combining is fresh and natural foods , consuming a combination of food by following the cycle of metabolism , maintaining acid-base balance of the body , and does not need to measure the consumption of food The theoretical approach used is the Health Belief Model ( Health Belief Model ) proposed by Rosenstock in 1974 which has the concept that the behavior of a person who can provide assessment and elaboration of socio - psychological health . Thus increasing the knowledge and attitudes about the vulnerability and the efficacy of the treatment can affect a person's decision on health behavior .Furthermore , analytical approach in the literature by collecting a number of journals or other publications related to the problems examined as well as the disclosure of the relevance of theory and problems are discussed. With the Health Belief Model approach is expected confidence in the specific health problems , are effective in treating and preventing the diseases, can change the bad habits of the society in treating diseases, and may be receptive to advice to take health measures . Keywords : Food Combining, Health Belief Model, Healthy Lifestyle                    
Peningkatan Pola Hidup Sehat Melalui Food Combining Di Ranah Komunikasi Kesehatan Nofha Rina
LONTAR: Jurnal Ilmu Komunikasi Vol. 3 No. 3 (2015): LONTAR JURNAL ILMU KOMUNIKASI
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (153.394 KB) | DOI: 10.30656/lontar.v3i3.540

Abstract

Healthy lifestyle is an ideal lifestyle for everyone and an effort to achieve that goal. Various things were done by people, for example adjusting the costumized diet that needed of the body with a mix of carbohydrates, protein , and other elements require a certain technique that can be digested by the balance of the composition there in .Food Combining is one way to achieve a healthy lifestyle through healthy diet . Where the core of food combining is fresh and natural foods , consuming a combination of food by following the cycle of metabolism , maintaining acid-base balance of the body , and does not need to measure the consumption of food The theoretical approach used is the Health Belief Model ( Health Belief Model ) proposed by Rosenstock in 1974 which has the concept that the behavior of a person who can provide assessment and elaboration of socio - psychological health . Thus increasing the knowledge and attitudes about the vulnerability and the efficacy of the treatment can affect a person's decision on health behavior .Furthermore , analytical approach in the literature by collecting a number of journals or other publications related to the problems examined as well as the disclosure of the relevance of theory and problems are discussed. With the Health Belief Model approach is expected confidence in the specific health problems , are effective in treating and preventing the diseases, can change the bad habits of the society in treating diseases, and may be receptive to advice to take health measures . Keywords : Food Combining, Health Belief Model, Healthy Lifestyle                    
Pengaruh Celebrity Endorser Hamidah Rachmayanti Terhadap Keputusan Pembelian Produk Online Shop MAYOUTFIT Di Kota Bandung Ratika Zahra; Nofha Rina
LONTAR: Jurnal Ilmu Komunikasi Vol. 6 No. 1 (2018): LONTAR: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (592.361 KB) | DOI: 10.30656/lontar.v6i1.648

Abstract

Utilization of internet among modern society today is the use of social media. Of the many social media that are present to be consumed by modern society and one of them is Instagram useful benefits for the delivery of new information including one that is also used dalah things do business. The emergence of the phenomenon of online shopping in social media Instagram for the vigorous business conduct marketing using supporting figures or celebrities endorser as a supporter to market their products. Seeing this phenomenon, it is necessary to do a research that. Hamidah Rachmayanti is a celebrity endorser used by Online Shop Mayoutfit has several purposes in this research is to determine the effect of Visibility, Credibility, Attractiveness and Celebrity Endorser Effectiveness to the Decision Purchase Online Shop Mayoutfit products. This research uses quantitative method with questionnaire distribution and using multiple linear regression. This study concludes that the influence of Celebrity Endorser on @hamidahrachmayanti account of 52.1% can be explained by variables consisting of Visibility, Credibility, Attractiveness, and Power.