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Journal : COMMED: Jurnal Komunikasi dan Media

ANALISIS STRATEGI PROMOSI DALAM PENGEMBANGAN PARIWISATA (STUDI KASUS PADA PARIWISATA KABUPATEN PURWAKARTA): (STUDI KASUS PADA PARIWISATA KABUPATEN PURWAKARTA) Jurnal COMMED; Mia Rachmayanti; Nofha Rina
Commed : Jurnal Komunikasi dan Media Vol. 2 No. 2 (2018): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (446.692 KB) | DOI: 10.33884/commed.v2i2.467

Abstract

This research entitled “Analysis of Promotion Strategy as part of Tourism Development (Case Study of Tourism Purwakarta Regency)”. The purpose of this research is to discover a descriptive explanation of promotion strategy that is applied in Purwakarta Regency in order to promote their tourism sector. This research has taken place at the five top destinations which are Taman Air Mancur Sribaduga, Waduk Jatiluhur, Taman Surawisesa, Makam Syech Baing Yusuf, and Taman Pancawarna. Researchers conducted interviews with the Department of Tourism, the Office of Education and Operations Manager Grama tirta Jatiluhur as the parties who manage these tourist destinations.The method used in the research is qualitative descriptive study. Researcher collects data from conducting interviews, also supported by literature review, documentations, and observations. The research study indicate that Purwakarta Regency had applied promotion strategy activities such as target audience identification, determining communication objectives, planning the messages for the audience, choosing the suitable media and the accurate message references, collecting feedbacks, and setting the total amount of promotional budget.
Perencanaan Komunikasi Program Ojek Makanan Balita (Omaba) Dalam Membentuk Persepsi Orang Tua Mengenai Anak Gizi Buruk (Studi Deskriptif Pada Orang Tua Dengan Riwayat Anak Gizi Buruk Di Kelurahan Cisaranten Kidul, Gede Bage): Nancy Citra Purnaningtyas, Nofha Rina Nancy Citra Purnaningtyas; Nofha Rina
Commed : Jurnal Komunikasi dan Media Vol. 2 No. 2 (2018): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (634.363 KB) | DOI: 10.33884/commed.v2i2.468

Abstract

Nowadays malnutrition is one of big problem that still being a government concern in health sector. At Gede Bage Bandung City on 2013 there are 29 cases of malnutrtion founded, 17 cases of them is at Cisaranten Kidul which is under the responsibility of Riung Bandung Public Health Center. Riung Bandung Public Health Center has succeeded in doing an innovation of health program called Ojek Makanan Balita (OMABA) which able to reduce malnutrition rate. The purpose of this research is to know the communication planning of OMABA program in shaping the perception of parents with children who have history of malnutrition in Cisaranten Kidul. The method used in this research is descriptive qualitative method by using in-depth interview technique which also supported with documentation obtained from Riung Bandung Public Health Center. The result of this research is that communication planning in OMABA program has been implemented systematically and structured and this program is able to form a perception to the participants that eat healthy food and that healthy food does not have to be expensive.