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All Journal Cerdika: Jurnal Ilmiah Indonesia Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Global Leadership Organizational Research in Management Digismantech (Jurnal Program Studi Bisnis Digital)
Vekky Supit
Politeknik Negeri Manado
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences Other

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Peningkatan Visibilitas Online Media Promosi Digital Dengan Pendekatan Search Engine Optimization Vekky Supit; Cysca Langi; Ficky Purba; Friska Papia; Arifmanuel Kolondam
Cerdika: Jurnal Ilmiah Indonesia Vol. 4 No. 12 (2024): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v4i12.2327

Abstract

Dalam era digital yang semakin maju, visibilitas online menjadi elemen kunci dalam strategi pemasaran berbagai jenis bisnis, termasuk Usaha Mikro, Kecil, dan Menengah (UMKM). Penelitian ini bertujuan untuk menyelidiki dan menganalisis bagaimana pendekatan Search Engine Optimization (SEO) dapat digunakan untuk meningkatkan visibilitas media promosi digital, seperti situs web, blog, dan toko online. Visibilitas online yang baik sangat penting bagi UMKM untuk bersaing dalam lingkungan bisnis yang semakin terhubung. Oleh karena itu, pendekatan SEO yang efektif menjadi krusial untuk meningkatkan eksposur digital mereka. Penelitian ini akan dilakukan melalui tinjauan literatur yang relevan untuk memahami konsep SEO, strategi implementasi praktis, dan dampaknya terhadap visibilitas online. Selain itu, data primer akan dikumpulkan melalui observasi dan wawancara dengan pemilik UMKM. Metode analisis kualitatif akan digunakan untuk mengidentifikasi pola, tren, dan temuan kata kunci dari data yang dikumpulkan. Studi ini diharapkan dapat memberikan pemahaman yang lebih mendalam tentang pentingnya SEO dalam meningkatkan visibilitas online bagi UMKM. Hasil penelitian ini juga diharapkan memberikan panduan praktis bagi UMKM untuk mengoptimalkan penggunaan SEO guna meningkatkan eksposur online dan mencapai kesuksesan dalam lingkungan bisnis yang semakin terkoneksi secara digital. Penelitian ini diharapkan dapat memberikan kontribusi signifikan terhadap pemahaman dan penerapan strategi SEO oleh UMKM. Dengan mengoptimalkan visibilitas online melalui teknik SEO, UMKM dapat meningkatkan daya saing mereka, menarik lebih banyak pelanggan, dan pada akhirnya mencapai pertumbuhan yang berkelanjutan. Selain itu, hasil penelitian ini diharapkan menjadi referensi bagi pemilik UMKM dalam merumuskan strategi pemasaran digital yang lebih efektif di era digital yang terus berkembang.
PROMOSI PARIWISATA DI TENGAH DINAMIKA ISU GLOBAL: DAMPAK PANDEMIK VIRUS CORONA TERHADAP KONVERSI KAMPANYE PROMOSI PARIWISATA KOTA MANADO DI MEDIA SOSIAL Diana Maramis; Vekky Supit; Agung Stefanus Kembau
Digismantech (Jurnal Program Studi Bisnis Digital) Vol 1, No 2 (2021): Jurnal Digismantech (Digital Business Management and Technology)
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/digismantech.v1i2.3244

Abstract

Pendemi virus corona tidak hanya mendistrupsi seluruh aktivitas perekonomian, namun juga secara signifikan berdampak pada kondisi sosial masyarakat. Ancaman virus corona tersebut telah menimbulkan reaksi berantai atau efek domino pada sektor pariwisata, termasuk juga pada sektor-sektor penunjang pariwisata, seperti hotel dan restoran, penerbangan maupun pengusaha retail dan UMKM. Pra pandemi virus corono, Provinsi Sulawesi Utara menjadi salah daerah yang sangat menonjol dalam mengembangan destinasi wisatannya. Agresivitas promosi pariwisata bersamaan dengan dibukannya sejumlah jalur penerbangaan luar negeri secara langsung meningkatkan peluang potensi peningkatan pariwisata. Kota Manado merupakan dearah yang sangat fokus mengembangkan sejumlah destinasi wisatanya. Kota Manado berkontribusi besar dalam cakupan layanan pariwisata di daerah Sulawesi Utara. Pemerintah perlu menyiapkan sejumlah langkat tanggap dan adaptif untuk melakukan konversi promosi pariwisata sehingga capaian pertumbuhan yang selama ini diraih tidak hilang begitu saja. Jenis penelitian adalah studi kasus. Dampak pandemik virus corona secara spesifik diarahkan dalam hubungannya dengan pariwisata di Kota Manado. Penelitian ini bersifat deskriptif dengan mengunakan analisis kualitatif, sementara pengambilan data berupa wawancara yang secara terbatas hanya akan dilakukan pada 3 narasumber di jajaran Pemerintah Kota Manado. Hasilnya kami menemukan bahwa Konversi promosi pariwisata di media sosial yang dilakukan oleh pemkab Kota Manado sebagai langkah adaptif di tengah promosi pariwisata di media sosial mengunakan strategi storynomic tourism diharapkan akan menjadi gaya baru dalam promosi pariwisata dan ekonomi kreatif yaitu dengan pendekatan teknik bercerita dalam sebuah konten promosi. Kata Kunci: Promosi Media Sosial, Promosi Pariwisata, Pengembangan Pariwisata The corona virus pandemic has not only disrupted all economic activities, but also has a significant impact on the social conditions of the community. The threat of the corona virus has caused a chain reaction or a domino effect in the tourism sector, including also in the tourism support sector, such as hotels and restaurants, airlines as well as retail entrepreneurs and MSMEs. Pre-corono virus pandemic, North Sulawesi Province became one of the most prominent areas in developing its tourist destinations. The aggressiveness of the promotion simultaneously with the opening of a number of foreign flights directly increases the potential for improvement. The city of Manado is an area that is very focused on developing the number of tourism. The city of Manado contributes greatly to the coverage of tourism services in the North Sulawesi area. The government needs to set a number of promotions to respond and adapt to convert so that the growth achievements achieved do not just disappear. This type of research is a case study. The impact of the corona virus pandemic is specifically directed in relation to tourism in the city of Manado. This research is descriptive using qualitative analysis, while data collection in the form of limited interviews will be carried out on 3 sources in the ranks of the Manado City Government. As a result, we found that the conversion of tourism promotion on social media carried out by the Manado City government was expected to become a new style in tourism promotion and the creative economy, namely by using storytelling techniques in a promotional campaign.Keywords: Social Media Promotion, Tourism Promotion, Tourism Development
Peningkatan Visibilitas Online Media Promosi Digital Dengan Pendekatan Search Engine Optimization Vekky Supit; Cysca Langi; Ficky Purba; Friska Papia; Arifmanuel Kolondam
Cerdika: Jurnal Ilmiah Indonesia Vol. 4 No. 12 (2024): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v4i12.2327

Abstract

Dalam era digital yang semakin maju, visibilitas online menjadi elemen kunci dalam strategi pemasaran berbagai jenis bisnis, termasuk Usaha Mikro, Kecil, dan Menengah (UMKM). Penelitian ini bertujuan untuk menyelidiki dan menganalisis bagaimana pendekatan Search Engine Optimization (SEO) dapat digunakan untuk meningkatkan visibilitas media promosi digital, seperti situs web, blog, dan toko online. Visibilitas online yang baik sangat penting bagi UMKM untuk bersaing dalam lingkungan bisnis yang semakin terhubung. Oleh karena itu, pendekatan SEO yang efektif menjadi krusial untuk meningkatkan eksposur digital mereka. Penelitian ini akan dilakukan melalui tinjauan literatur yang relevan untuk memahami konsep SEO, strategi implementasi praktis, dan dampaknya terhadap visibilitas online. Selain itu, data primer akan dikumpulkan melalui observasi dan wawancara dengan pemilik UMKM. Metode analisis kualitatif akan digunakan untuk mengidentifikasi pola, tren, dan temuan kata kunci dari data yang dikumpulkan. Studi ini diharapkan dapat memberikan pemahaman yang lebih mendalam tentang pentingnya SEO dalam meningkatkan visibilitas online bagi UMKM. Hasil penelitian ini juga diharapkan memberikan panduan praktis bagi UMKM untuk mengoptimalkan penggunaan SEO guna meningkatkan eksposur online dan mencapai kesuksesan dalam lingkungan bisnis yang semakin terkoneksi secara digital. Penelitian ini diharapkan dapat memberikan kontribusi signifikan terhadap pemahaman dan penerapan strategi SEO oleh UMKM. Dengan mengoptimalkan visibilitas online melalui teknik SEO, UMKM dapat meningkatkan daya saing mereka, menarik lebih banyak pelanggan, dan pada akhirnya mencapai pertumbuhan yang berkelanjutan. Selain itu, hasil penelitian ini diharapkan menjadi referensi bagi pemilik UMKM dalam merumuskan strategi pemasaran digital yang lebih efektif di era digital yang terus berkembang.
Analisis Disiplin Kerja Karyawan dalam Penerapan Sistem Absensi Online pada PT Adira Dinamika Multi Finance Tbk Regional Pasima Jesica Revalina Tawaris; Agustinus Walansendow; Vekky Supit
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 5 (2026): September: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i5.2771

Abstract

Employee work discipline is a key foundation for organizational performance, yet its implementation at PT. Adira Dinamika Multi Finance Tbk Regional Pasima still faces challenges, including late arrivals, technical disruptions in the online attendance system, limited employee awareness, and underutilized attendance data for performance evaluation. This study aims to determine the level of employee work discipline following the implementation of the online attendance system, analyze its impact on attendance and punctuality, identify the obstacles encountered, and examine how attendance data is used to support performance evaluation. A descriptive qualitative approach was employed, using in-depth interviews, non-participant observation, and literature review as data collection techniques. Data were analyzed using the interactive model of Miles et al.(2020), comprising data reduction, data display, and conclusion drawing/verification, with data validity ensured through credibility, transferability, dependability, and confirmability checks. The findings are expected to provide the company with a clear picture of employee work discipline and serve as a basis for improving future human resource policies.
Evaluasi Penerapan Program Sambungan Air Bersih Gratis bagi Masyarakat pada PDAM Wanua Wenang Manado dalam Mencapai Target Program Marsheila Cindy Darinding; Vekky Supit; Irfiani Bakri; Efendy Rasjid
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 4 No. 4 (2026): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v4i4.2748

Abstract

This study evaluates the implementation of the free clean water connection program by PDAM Wanua Wenang, Manado City, in achieving its program target of expanding clean water service coverage. The research problem addressed is the extent to which the program has progressed toward its target and the factors that support or hinder its achievement. A descriptive qualitative method was employed using Dunn’s (2018) policy evaluation theory, which assesses six criteria: effectiveness, efficiency, adequacy, equity, responsiveness, and appropriateness. Data were collected through interviews, observation, and documentation involving PDAM management, field officers, village officials, and program beneficiaries. The findings indicate that program realization has reached only a small portion of the targeted 15,000 connections, reflecting low effectiveness. Implementation is also constrained by slow verification processes and limited availability of materials, affecting efficiency. Uneven socialization has resulted in disparities in program access, while service-quality issues affect adequacy and responsiveness. Nevertheless, appropriate targeting and financing through Corporate Social Responsibility (CSR) and the Regional Revenue and Expenditure Budget (APBD) provide important support for program sustainability. Overall, the program has not yet optimally achieved its target and requires simultaneous improvement across all evaluation criteria.
Analisis Penerapan Manajemen Risiko Operasional dalam Proses Pemberian Kredit Pensiun di PT Bank Mandiri Taspen Kantor Cabang Manado Regilia Lumempouw; Vekky Supit; Cysca Adeleida Juliana Langi
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 4 No. 4 (2026): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v4i4.2889

Abstract

The banking sector faces various risks in carrying out its intermediation function, one of which is operational risk that may arise from inadequate or malfunctioning internal processes, human error, system failures, or external events. This risk has the potential to occur in various bank activities, including the pension loan disbursement process, particularly at the application and verification stages, which involve document review, data matching, and system usage. This study aims to describe and analyze the implementation of operational risk management in the pension loan application and verification process at PT Bank Mandiri Taspen Manado Branch Office, referring to the four risk management processes stipulated in Financial Services Authority Regulation Number 18/POJK.03/2016, namely risk identification, measurement, monitoring, and control. This study employs a qualitative approach using a descriptive case study method. Primary data were obtained through interviews with the Credit Operation Officer (PCO) and Account Officer Pension (AOP), as well as field observations, while secondary data were obtained from Standard Operating Procedures (SOPs), forms, internal policies, and other supporting documents. Data were analyzed using the interactive model developed by Miles, Huberman, and Saldana, comprising data condensation, data display, and conclusion drawing/verification, with data validity examined through source triangulation, technique triangulation, and member checking. This study is expected to provide an empirical overview of operational risk management practices at the branch office level and serve as a basis for evaluation for the company in strengthening its pension loan application and verification process.
Brand Awareness terhadap Keputusan Calon Nasabah dalam Pembukaan Rekening Bsg Pedagang Pasar Kota Tomohon Sesilia Flaura Paat; Robby Tanod Mamusung; Vekky Supit
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 4 No. 4 (2026): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Bank SulutGo (BSG), as a Regional Development Bank operating in North Sulawesi and Gorontalo, faces intense competition in attracting customers from the traditional market trader segment, particularly from national banks such as BRI that have long dominated this segment. Although BSG offers products that are comparable, or even more tailored to local community needs, such as the KUR Bohusami Ba Tibo program, traditional market traders in Tomohon City tend to be more familiar with and prefer competing banks. This condition is presumed to stem from BSG's low level of brand awareness among this segment. This study aims to determine the level of brand awareness of traders at the Beriman Traditional Market in Tomohon City toward BSG, to determine prospective customers' decisions regarding opening a BSG account, and to analyze the effect of brand awareness on that decision. This study employs a quantitative approach with a causal associative research design. The population consists of all 955 active traders at the Beriman Traditional Market in Tomohon City, with a sample of 91 respondents determined using the Slovin formula (10% margin of error) and selected through simple random sampling. Data were collected through Likert-scale questionnaires, observation, and literature review, and analyzed using simple linear regression analysis to examine the effect of the brand awareness variable (X) on prospective customers' decisions (Y). The findings of this study are expected to provide empirical insight into BSG's level of brand awareness and evidence of its influence on account-opening decisions, thereby serving as an evaluation tool and strategic recommendation for BSG's management in designing more targeted marketing programs for the traditional market trader segment.
Pengaruh Harga dan Promosi terhadap Keputusan Pembelian Mobil Morris Garage pada Dealer MG Manado Reynaldy Caesar Kampey; Vekky Supit; Arief Perdana Kumaat
Global Leadership Organizational Research in Management Vol. 4 No. 4 (2026): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v4i4.4261

Abstract

This study aims to determine and analyze the influence of Price and Promotion, both partially and simultaneously, on purchasing decisions for Morris Garage (MG) cars at the MG Manado dealership (PT Sinar Galesong Group). The research employed an associative quantitative approach using a survey method. The population consisted of 120 consumers who had actively interacted with or purchased vehicles from the MG Manado dealership. A proportionate stratified random sampling technique was applied, and the sample size was determined using Slovin’s formula with a 10% margin of error, resulting in 55 respondents. Data were collected using a structured questionnaire with a Likert scale that had passed validity and reliability testing. Data analysis involved classical assumption tests, multiple linear regression, partial tests (t-test), simultaneous tests (F-test), and coefficient of determination (R²), assisted by IBM SPSS 26. The results show that Price has a positive and significant partial effect on purchasing decisions, with a significance value below 0.05. Promotion also has a positive and significant partial effect on purchasing decisions. Simultaneously, Price and Promotion significantly influence purchasing decisions for MG cars in Manado. The coefficient of determination indicates that Price and Promotion explain 79.4% of the variation in purchasing decisions, while the remaining 20.6% is influenced by other variables outside the model. Therefore, MG Manado management is advised to maintain competitive pricing strategies and strengthen educational digital promotions to optimize sales volume in North Sulawesi.
Co-Authors Agung Stefanus Kembau Agustinus Walansendow Arief Perdana Kumaat Arifmanuel Kolondam Cysca Adeleida Juliana Langi Cysca Langi Diana Maramis Efendy Rasjid Ficky Purba Irfiani Bakri Jesica Revalina Tawaris Marsheila Cindy Darinding Papia, Friska J. Regilia Lumempouw Reynaldy Caesar Kampey Robby Tanod Mamusung Sesilia Flaura Paat