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All Journal MEDIAKOM : Jurnal Ilmu Komunikasi
Sudahri
Universitas Muhammadiyah Jember
Languange, Linguistic, Communication & Media

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PERAN BUNDA CORLA SEBAGAI BRAND AMBASSADOR PRODUK MS GLOW DALAM MENINGKATKAN BRAND IMAGE RESELLER DI JEMBER Eq Monica Ferliana; Sudahri
MEDIAKOM Vol. 6 No. 02 (2023): Mediakom, Februari 2023
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/mdk.v6i02.1907

Abstract

Ms Glow is the object of research because Ms Glow has successfully managed her business and developed her products since she was founded in 2013, starting from selling skincare and body care products through online platforms and has now expanded her reach by opening treatment clinics located in several big cities. After the selection of Bunda Corla as Ms Glow's brand ambassador, various opinions were expressed by the public on the social media platform Instagram regarding Mother Corla's competence in carrying out her responsibilities as a brand ambassador. This research aims to gather information from MS Glow Jember resellers regarding the role of Mother Corla as Brand Ambassador in improving the brand image of MS Glow products. This phenomenon is of concern to researchers so that research needs to be carried out on whether the impact and attractiveness of Mother Corla's role as Ms Glow's brand ambassador can improve brand image. Researchers have carried out interview activities which were carried out on August 2 2023 and interviewed MS Glow Resellers who were in Jember. In this interview, the researcher aims to gain in-depth insight into how significant the role of Ambassador Bunda Corla is in shaping consumer perceptions of the MS Glow brand and how this brand association influences resellers in Jember in the aspects of excellence, strength and uniqueness of the brand association. In this way, we can explore the important role of Ambassador Bunda Corla in shaping and improving the MS Glow brand image in the eyes of consumers and resellers. This research method is descriptive qualitative using Kennedy and Soemanaraga's 2006 Marketing Communication theory.
ANALISIS PERSEPSI WALI MURID TERHADAP CITRA DAN STRATEGI PROMOSI SD AISYIYAH CINDOGO BONDOWO Ari Susanti; Sudahri
MEDIAKOM Vol. 8 No. 02 (2025): Mediakom, Februari 2025
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengeksplorasi strategi promosi yang efektif dalam membangun kepercayaan calon orang tua terhadap kualitas pendidikan yang diberikan oleh SD Aisyiyah Cindogo. Dalam upaya menarik minat calon siswa baru, promosi yang berkelanjutan dan terintegrasi dianggap sebagai faktor kunci yang mempengaruhi keputusan orang tua. Kepercayaan orang tua tidak hanya terbentuk dari informasi yang disampaikan, tetapi juga melalui pengalaman dan keterlibatan mereka dalam proses pendidikan anak. Penelitian ini menyarankan agar SD Aisyiyah Cindogo mengembangkan strategi promosi yang mencakup nilai-nilai pendidikan yang lebih holistik, seperti pengembangan karakter, soft skills, dan kualitas fasilitas. Selain itu, pentingnya pemanfaatan teknologi dan media sosial serta keterlibatan orang tua dalam kegiatan sekolah juga menjadi elemen yang krusial dalam mempererat hubungan antara sekolah dan orang tua. Melalui pendekatan promosi yang adaptif dan inklusif, diharapkan kepercayaan orang tua terhadap sekolah dapat meningkat, yang pada akhirnya  akan  meningkatkan  jumlah  peminat  calon  siswa  baru  dan  memperkuat  citra positif  sekolah  sebagai  lembaga  pendidikan  yang  berkualitas  dan  peduli  terhadap perkembangan anak secara menyeluruh 
Co-Authors Eq Monica Ferliana Susanti, Ari