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All Journal Jurnal Pertanian Terpadu Jurnal SOLMA J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Public Corner Jurnal Desainpedia Jeskovsia (Jurnal Desain Komunikasi Visual Asia) Abhakte Mavis: Jurnal Desain Komunikasi Visual
Deny Fardiansyah Putra
Politeknik Elektronika Negeri Surabaya
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Analisis Peran Konten Kreator Dalam Strategi Promosi Digital Melalui Media Sosial Instagram @Ghealsy.Id Andika Priyas Prayoga; Anis Kurli; Ahmed David Anugerah; Hidayat; Deny Fardiansyah Putra
Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Vol. 8 No. 01 (2026): Volume 08, Nomor 01, Maret 2026
Publisher : Program Studi Desain Komunikasi Visual, Fakultas Sains dan Teknologi, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/cd.v8i01.1568

Abstract

The Instagram account @ghealsy.id has 9,600 posts, with an average of 2.35 thousand likes and 122 comments during the period from January to October 2026. This study aims to analyze the role of content creators in supporting digital promotion strategies through the Instagram account @ghealsy.id, particularly in the stages of content planning, production, publication, and evaluation. This study employs a qualitative method with a descriptive-analytical approach. Data were collected through interviews with the account owner and creative team, observations of the content creation and management processes, and documentation studies involving photographs, videos, captions, and engagement data, including likes, comments, and views. The findings indicate that content creators play a role in expanding audience reach through the presentation of engaging and informative visual promotional content. Nevertheless, audience engagement fluctuates across individual publications. This is reflected in the increase in views from 185,000 to 1,500,000 between January and August 2026. Meanwhile, the engagement rates recorded in July and August indicate the need to evaluate content production strategies. Such evaluation should focus on developing content that not only attracts attention and increases viewership but also encourages audience interaction and strengthens consumer interest in the promoted products in a sustainable manner.
Co-Authors Aguestien, Lusiana Agustien, Lusiana Ahmad Khairul Umam Ahmad Walid Hujairi Ahmed David Anugerah Ahmed David Anugerah Alan Nuril Mubin Andika Priyas Prayoga Anis Kurli Anis Kurli Anis Kurli, Anis Anugerah, Ahmed David Deny Feri Suharyanto Fahrul Hardiansyah, Fadilah Hari, Nirwana Haidar Hidayat Hidayat , I Wayan Rangga Pinastawa Imam Hidayat Joko Prasetyo Khoironi Khoironi Khoironi Khoironi, Khoironi Rahman Riady Riady, Rahman Rifky Safitra Rillia Aisyah Haris Roos Yuliastina Syamsul Arifin Syamsul Arifin