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Journal : Journal Economics

EFFECT OF DESTINATION IMAGE, PERCEIVED QUALITY, PERCEIVED VALUE TO SATISFACTION AND REVISIT INTENTION IN TANJUNG BENOA BALI Carla, Siane; Andajani, Erna; Rahayu, Siti
Journal Economics & Business Atmajaya Indonesia Vol 1 No 1 (2017): Journal of Economics & Business (JEBI)
Publisher : Penerbit Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (497.196 KB) | DOI: 10.25170/jebi.v1i1.20

Abstract

Interesting attractions will make tourists come back to visit and create a positive image of the tourist area. This study aimed to analyze the influence of Destination Image, Perceived Quality and Perceived Value on Satisfaction and Revisit Intention on tourism in Tanjung Benoa Bali. This study uses primary data through questionnaires on 150 travelers whove been to Water sport Tanjung Benoa Bali. The sampling technique of this study was non-probability sampling. Processing and testing the model using Structural Equation Modeling (SEM) with the help of analysis of moment structures (AMOS 16). The results of quantitative research shows that there is influence of destination image on perceived quality, perceived value on satisfaction and revisit intention significantly. The influence of perceived quality significantly to perceived value, satisfaction and revisit intention. Note also that there is the effect of perceived value on satisfaction and revisit intention. In this study also found that there is influence significant satisfaction to revisit intention.
EFFECT OF QUALITY AND VALUE OF BEHAVIOR ATTENTION CUSTOMERS RESTAURANT BONCAFE STEAK MANYAR Chen, Fei; Andajani, Erna; T, Juliani Dyah
Journal Economics & Business Atmajaya Indonesia Vol 2 No 1 (2018): Journal of Economics & Business (JEBI)
Publisher : Penerbit Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1060.002 KB) | DOI: 10.25170/jebi.v2i1.28

Abstract

Nowdays in Indonesia, family restaurants gaining more popularity and become the most favourite place to eat for Indonesian families. The purpose of this study is to know whether service quality, food quality, and price value of Boncafe Steak and Ice Cream Manyar restaurant will effect customer satisfaction and will effect behavioral intentions of theconsumens that have visited and dine in the restaurant before. Aside from that this study also examine whether consumers satisfaction will make the consumers want to visit Boncafe Steak and Ice Cream Manyar restaurant again. The study of this research is basic research with causal purpose and quantitative approach. This study using quota sampling approach, which is a sampling technique that based on control characteristic in accordance with respondents characteristic that the researcher wants, and after that the researcher will determine quantity of the quota in order to fulfill minimum requirement to excute the analysis. As for the characteristics of the control set are respondends that have visit and dine in Boncafe Steak and Ice Cream Manyar and aged between 18-70 years old. Respondents that used on this study are 250 peoples. Result on this study showed that three hypotesis on this study are supported and two hypotesison this study are not supported. As for the hypotesis are customer satisfaction have positive effect to behavioral intention, service quality have positive affect to customer satisfaction,service qualiy have positive effect to behavioral intention, food quality have positive effect to customer satisfaction, and price value ratio have positive effect to customer satisfaction.