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All Journal Journal of Economics, Business, & Accountancy Ventura Journal of Business & Banking Journal Economics & Business Atmajaya Indonesia Bisma: Jurnal Bisnis dan Manajemen Jurnal Pendidikan Ekonomi (JURKAMI) MABIS: Manajemen dan Bisnis Jurnal Informatika Ekonomi Bisnis Jurnal Abdi Insani BASKARA: Journal of Business and Entrepreneurship Akuntansi Bisnis & Manajemen (ABM) Eduvest - Journal of Universal Studies Jurnal Informatika Ekonomi Bisnis
Andajani, Erna
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Journal : Jurnal Informatika Ekonomi Bisnis

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Pengaruh Interpersonal Interactions terhadap Purchase Intention pada TikTok Shop Live Streaming Margaretta, Melissa; Andajani, Erna; Novika, Fitri
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 4 (December 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i4.1013

Abstract

This study aims to analyze the influence of perceived expertise, perceived similarity, perceived familiarity, perceived likability, perceived informativeness, perceived responsiveness, and swift guanxi that can affect purchase intention in shopping on TikTok Shop through live streaming. The research uses a quantitative method. A survey was conducted by distributing a questionnaire via Google Forms to 327 respondents. The data were analyzed using Smart PLS 4.0. The study found that swift guanxi occurring during live streaming influences purchase intention. The results also showed that perceived expertise, perceived similarity, perceived likeability, perceived informativeness, and perceived responsiveness influence swift guanxi, thereby increasing purchase intention. Meanwhile, perceived familiarity does not affect swift guanxi.
Co-Authors Adhika Putra Wicaksono Adiyasa, Farid Dwi Ardiansyahmiraja, Bobby Carla, Siane Chen, Fei Christanto, Gunawan Fitri Novika Widjaja Harly, Kevin Richard Kurniawan, Albert Ray Margaretta, Melissa Nie, Jocelyn Novika, Fitri Nugroho, Graviella Angelique Aretha Paulus, Ivan Jonston Retha, Ni Komang Meyintha Dewi Santoso, Indah Cahyani Sentoso, Diah Harjaningtyas Siti Rahayu Soesanti, Arum T, Juliani Dyah Tedjakusuma, Adi Prasetyo Tjiptawan, Ardeliah Tuani Lidiawati Simangunsong Veny Megawati Wijaya, Vegasanti Yohanes, Marco Antonio Jose