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All Journal Intiqad: Jurnal Agama dan Pendidikan Islam Jurnal Akuntansi dan Pajak Jurnal SOLMA Journal of Economic, Bussines and Accounting (COSTING) Maneggio: Jurnal Ilmiah Magister Manajemen Hasil Pengabdian Kepada Masyarakat Misykat al-Anwar Jurnal Kajian Islam dan Masyarakat Martabe : Jurnal Pengabdian Kepada Masyarakat Al-Muaddib : Jurnal Ilmu-Ilmu Sosial & Keislaman NUSANTARA : Jurnal Ilmu Pengetahuan Sosial At-Tawassuth: Jurnal Ekonomi Islam Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Pena Justisia: Media Komunikasi dan Kajian Hukum Jurnal Pendidikan dan Konseling RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Ihsan: Jurnal Pengabdian Masyarakat Aghniya: Jurnal Ekonomi Islam International Journal Of Science, Technology & Management (IJSTM) Al-Sharf: Jurnal Ekonomi Islam International Journal of Business, Economics, and Social Development JURNAL MANAJEMEN AKUNTANSI (JUMSI) Jurnal Ekonomi Proceeding International Seminar of Islamic Studies Journal of International Conference Proceedings Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat UPMI Proceeding Series Journal IIJSE El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan Dinamika Sosial: Jurnal Pengabdian Masyarakat Dan Transformasi Kesejahteraan Solusi Bersama : Jurnal Pengabdian Dan Kesejahteraan Masyarakat Journal of Ekonomics, Finance, and Management Studies
Pradesyah, Riyan
Universitas Muhammadiyah Sumatera Utara
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Journal : UPMI Proceeding Series Journal

 1 
DIGITAL MARKETING AND PRODUCT LITERACY ON GENERATION Z' INTEREST IN USING SHARIA BANKS: PEMASARAN DIGITAL DAN LITERASI PRODUK TERHADAP MINAT GENERASI Z DALAM MENGGUNAKAN BANK SYARIAH Riyan Pradesyah
UPMI Proceeding Series Vol. 1 No. 01 (2023): Ed.01
Publisher : LPPM UPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55751/ups.v1i01.201

Abstract

This research aims to see the influence of digital marketing and product literacy on generation Z's interest in using Sharia Banking. The development of sharia financial institutions is certainly familiar to the public, it's just that the market share of sharia banks is still experiencing insignificant development. For this reason, this research uses two independent variables, namely digital marketing and product literacy, to measure generation Z's interest in using sharia banks. This research is quantitative research using SmartPLS as data processing. The results obtained show that there is an influence of digital marketing (X1) on generation Z's interest in using sharia banks (Y) of 5,979, and there is an influence of Product Literacy (X1) on generation Z's interest in using sharia banks (Y) of 4,671, and this can confirmed by the model ???? 1 = 5,979 ???? 1 + 4,671 ???? 2 + ???? .
Co-Authors Abdul Hadi Ismail Abdul Hadi Ismail Ade Julia Sari Al Bara Al Bara AL Bara AL Bara Al Khowarizmi Albara Albara Albara Amini Asmawarna Sinaga Aulia Rahman Aulia Syarif Nasution Basithul Armi Chica Febrian Syaputri Chuzaimah Batubara Chuzaimah Batubara Chuzaimah Batubara Cut Ernita Julistia Cut Zuriana Deery Anzar Susanti Dina Zulfa Ofera Fatimah Sari Siregar Ferry Ardiansyah Harahap Filyana Sabhina Firqin Fuad Furqan Uki Hadi Ismail, Abdul Hadi Sahputra Panggabean Khairunnisa , Khairunnisa Khairunnisa M. Radian Syah Muhammad Fadhil Al-Irsyad Muhammad Iqbal Muhammad Shareza Hafiz Muhammad Shareza Hafiz Muhammad Yusuf Imfazu Munawaroh Munawaroh Munawaroh Nabila Ardini Nadya Fardha Lubis Naila Putri Nawir Yuslem Nawir Yuslem Nur Aulia Nurman Ginting Nurul Irvin Fauziah Nurul Irvin Fauziah Rizqy Fadhlina Putri Romi Adi Putra Safira Khoirunnisa Sahyu Siregar Santiyana Putri Sarah Mutia Pane Selci Putri Suriani Siregar Septiara Dwi Mariska Sri Fitri Wahyuni Sri Fitri Wahyuni Surya Akbar Tutri Mawar Aqdilla Widya Aulia Siregar Winda Saputri Yuyun Triandhini