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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development)
Setijanto, Augustinus
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Economics, Econometrics & Finance

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The Effect of Value Co-Creation, and Corporate Image on Building Customer Loyalty Toward Apartment Contractor Setijanto, Augustinus; Hardjomuljadi, Sarwono; Waty, Mega
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 7 No 6 (2024): November 2024
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v7i6.3004

Abstract

The purpose of this study is to create strategy for apartment contractors to build loyalty of apartment developer by examine customer satisfaction as mediator between corporate image, vccreation with customer loyalty in the Indonesia apartment construction industry. Current study is conducted in the apartment construction industry in Indonesia. The population for this study is apartments developer in Indonesia. To accomplish main purpose, the data were collected from project managers of apartment developer firms in Indonesia. Online questionnaires were distributed and total of 316 respondents’ data were collected and analysed. Respondent data was processed using SmartPLS for hypothesis testing. The results shows that customer loyalty significantly influenced by their satisfaction, corporate image, and vccreation. The result also reveals that customer satisfaction mediate the relationship between corporate image, vccreation and with customer loyalty. Furthermore, the research results also found that corporate image, vccreation and positively influence satisfaction.
Building Apartment Developer Satisfaction with Brand Image, Value Co-Creation and Supply Chain Agility along with its Impact on Developer Loyalty Towards Apartment Contractors Setijanto, Augustinus; Hardjomuljadi, Sarwono; Sulistio, Hendrik
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 7 No 4 (2024): July 2024
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v7i4.2770

Abstract

Objective: Apartment sector is one of the important real estate sectors of a country. The aim of this research is to analyse the influence of brand image, value co-creation, and supply chain agility on customer satisfaction and its impact on developer loyalty to apartment contractors. The novelty of this research lies in analyzing the influence of brand image, value co-creation, and supply chain agility on customer satisfaction simultaneously in the context of the apartment construction industry. Design/ methodology/ approach: This research uses a quantitative approach with structured equation modeling using smartPLS. The population of this research is apartment developers in Indonesia. Findings: The results of this research show that brand image, value co-creation, and supply chain agility have a positive and significant influence on customer satisfaction. This research has theoretical implications for expectancy disconfirmation theory and service dominance logic. The managerial implications of this research are on apartment contractors' strategies for gaining developer satisfaction and loyalty. Paper type: Research paper
Co-Authors Hendrik Sulistio Mega Waty Sarwono Hardjomuljadi