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The Development Strategy of Muslim Friendly Tourism in Palembang City Anggara, Ary; Rahmanita, Myrza; Ingkadijaya, Rahmat; Nurmalinda, Elda
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 11 No. 02 (2024): December
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v11i02.1713

After the COVID-19 pandemic, Muslim-friendly tourism has become a significant attraction in several Asian countries, including Indonesia. This study aims to analyze the potential strategies for Muslim-friendly tourism and identify effective development strategies. The methods used include descriptive qualitative analysis and SWOT analysis. Data collection techniques involved documentation, observation, and interviews with informants selected based on predetermined sampling criteria. The results indicate that the involvement of various parties in the development of Muslim-friendly tourism is focused on fulfilling their respective roles and functions, particularly in terms of regulations, policies, and the provision of halal-certified food and hotels that meet Muslim-friendly tourism standards. However, the destination lacks adequate standards to become a leading Muslim-friendly tourism destination. Keywords: Muslim-Friendly Tourism, Potential of Muslim-Friendly Tourism, Strategies for Muslim-Friendly Tourism Development, Halal Certification, Development of Muslim-Friendly Tourism Destinations

Pemberdayaan Masyarakat Melalui Pengembangan Keterampilan, Penguatan Kelembagaan, dan Peningkatan Partisipasi dalam Mempersiapkan Desa Wisata Rianto, Rianto; Octarina, Dian; Nurmalinda, Elda; Riyadi, Agus
Dharma: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Desember
Publisher : LPPPM STAI Darul Hikmah Bangkalan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35309/dharma.v5i1.317

The purpose of this activity is to contribute positively to enhancing the capacity of the local community, both in knowledge and skills, so that they can manage agricultural potential as educational tourism attractions that benefit their economic and social well-being. The implementation methodology includes steps and strategies such as field research and in-depth interviews to identify local potential. Once the potential is identified, technical guidance is provided gradually and continuously to improve the community's capacity to manage agricultural potential into educational tourism attractions. These steps include training on processing agricultural products, marketing strategies, and developing sustainable tourism attractions. The results of the activity show an increase in the community's knowledge and skills in processing agricultural products such as tobacco, chilies, and melons into value-added products, such as souvenirs for visitors. The results and discussion of this activity also highlight the significant positive impact on the community's perspective regarding tourism potential, while also providing an analysis of the impact seen through the village's economic growth. This activity succeeded in changing the community's perspective on tourism potential and positively contributed to the development of the village as a tourism destination.

Pengembangan Edu-Agrowisata Budi Daya Tembakau untuk Produk Non- Rokok Rahmanita, Myrza; Asmaniati, Fetty; Nurbaeti, Nurbaeti; Nurmalinda, Elda
ADMA : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 5 No 2 (2025): ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : LPPM Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/adma.v5i2.4527

Kegiatan PKM diadakan untuk mengatasi keterbatasan pengetahuan dan infrastruktur masyarakat Desa Watusigar dalam mengembangkan potensi edu-agrowisata tembakau non-rokok sebagai upaya meningkatkan pendapatan dan diversifikasi ekonomi desa. Kegiatan Pengabdian kepada Masyarakat di Desa Watusigar bertujuan untuk mengidentifikasi dan mengembangkan potensi edu-agrowisata berbasis budi daya tembakau non-rokok sebagai upaya meningkatkan pendapatan masyarakat dan mendorong diversifikasi ekonomi desa. Melalui kegiatan ini, masyarakat diberdayakan dengan penyuluhan mengenai pemanfaatan tembakau untuk produk non-rokok, seperti kosmetik herbal dan pestisida alami. Metode yang digunakan meliputi survei potensi desa, observasi lapangan, studi dokumentasi, serta cus untuk menggali ide dan strategi yang tepat. Hasil identifikasi menunjukkan bahwa Desa Watusigar memiliki potensi besar dalam mengembangkan edu-agrowisata tembakau, namun tantangannya adalah keterbatasan pengetahuan masyarakat tentang peluang wisata dan infrastruktur pendukung yang masih minim. Strategi yang diusulkan mencakup peningkatan kapasitas petani melalui pelatihan pengolahan produk non-rokok, pengembangan infrastruktur wisata seperti jalur wisata dan gazebo, serta promosi melalui media sosial dan pameran. Edu-agrowisata ini berpeluang sebagai pilihan strategis dalam memajukan ekonomi lokal dan memperkenalkan wisata edukatif yang berkelanjutan.

Pengembangan Edu-Agrowisata Budi Daya Tembakau untuk Produk Non- Rokok Rahmanita, Myrza; Asmaniati, Fetty; Nurbaeti, Nurbaeti; Nurmalinda, Elda
ADMA : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 5 No. 2 (2025): ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : LPPM Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/adma.v5i2.4527

Kegiatan PKM diadakan untuk mengatasi keterbatasan pengetahuan dan infrastruktur masyarakat Desa Watusigar dalam mengembangkan potensi edu-agrowisata tembakau non-rokok sebagai upaya meningkatkan pendapatan dan diversifikasi ekonomi desa. Kegiatan Pengabdian kepada Masyarakat di Desa Watusigar bertujuan untuk mengidentifikasi dan mengembangkan potensi edu-agrowisata berbasis budi daya tembakau non-rokok sebagai upaya meningkatkan pendapatan masyarakat dan mendorong diversifikasi ekonomi desa. Melalui kegiatan ini, masyarakat diberdayakan dengan penyuluhan mengenai pemanfaatan tembakau untuk produk non-rokok, seperti kosmetik herbal dan pestisida alami. Metode yang digunakan meliputi survei potensi desa, observasi lapangan, studi dokumentasi, serta cus untuk menggali ide dan strategi yang tepat. Hasil identifikasi menunjukkan bahwa Desa Watusigar memiliki potensi besar dalam mengembangkan edu-agrowisata tembakau, namun tantangannya adalah keterbatasan pengetahuan masyarakat tentang peluang wisata dan infrastruktur pendukung yang masih minim. Strategi yang diusulkan mencakup peningkatan kapasitas petani melalui pelatihan pengolahan produk non-rokok, pengembangan infrastruktur wisata seperti jalur wisata dan gazebo, serta promosi melalui media sosial dan pameran. Edu-agrowisata ini berpeluang sebagai pilihan strategis dalam memajukan ekonomi lokal dan memperkenalkan wisata edukatif yang berkelanjutan.

Multisensory Experiential Tourism Strategies in Guangxi, China Na, Quan; Nurmalinda, Elda; Rianto, Rianto; Djati, Sundring Pantja; Rahmanita, Myrza
Jurnal Penelitian Pariwisata Vol 8 No 1 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i1.247

Analyzing the affecting factors of experiential tourism, the study aims to explore the innovational strategies for multisensory experiential tourism. The adopted research methods are qualitative research and case study, which make a comparison between the boom of ice-snow tourism in Harbin city, northeast China, and its interactive partner, Guangxi, southwest China, in Jan. 2024. Analyzing the innovational tourism phenomena of the 33 pieces of related news online in China Daily, the data is collected and a framework of multisensory experiential tourism strategies was drawn up. With the influential factors of multisensory experiential tourism, such as sight, hearing, smell, taste, and touch, ice and snow tourism in Harbin made a hit. In conclusion, by building up sustainable smart destinations, experiencing the different lifestyle, and highlighting study tour activities, it is hoped to put forward a framework of multisensory experiential tourism strategies for Guangxi, based on its unique leisure tourism resources. Keywords: tourism strategy, multisensory experiential, innovation, Harbin, Guangxi

Pengaruh Nilai Pelanggan dan Pengalaman Pengunjung Terhadap Loyalitas Pengunjung di Jakabaring Sport City Gusma, Esxi Martia; Nurmalinda, Elda
Jurnal Ilmiah Pariwisata Vol 29 No 3 (2024): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v29i3.1829

The sports and recreation sector in Jakabaring Sport City, Palembang, plays an important role in improving the quality of life of the community, but the challenge of maintaining visitor loyalty is a major concern. This research aims to analyze the influence of customer value and visitor experience on loyalty at Jakabaring Sport City. The research method used was quantitative with multiple regression analysis, involving 135 respondents selected by accidental sampling. Data was collected through a questionnaire with a Likert Scale. The results of the analysis show that customer value and visitor experience partially have a significant effect on loyalty. The conclusion of this research is that increasing the value and experience felt by visitors can encourage higher loyalty. The advice for managers is to continue to improve the quality of services and facilities, as well as create interesting experiences. The Palembang City Government is advised to support the development of infrastructure that supports accessibility, while visitors are expected to provide feedback for continuous improvement. This research provides an important contribution for managers in designing effective strategies to attract and retain visitors to Jakabaring Sport City. Keywords: customer value, visitor experience, customer loyalty, satisfaction

Analisis Penilaian Faktor-Faktor Daya Tarik Pengunjung di Desa Wisata Bojongkulur Kecamatan Gunungputri Kabupaten Bogor Rianto, Rianto; Nurmalinda, Elda; Na, Quan
Jurnal Ilmiah Pariwisata Vol 29 No 2 (2024): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v29i2.1786

This research was conducted to determine the factors of visitors who come to the Bojongkulur Tourism Village, Bogor Regency. This village is one of the villages that initially every rainy season always experiences environmental problems, namely flooding problems, namely in the Block KD Vila Nusa Indah 3 RT 06 RW 36 area which borders the Cikeas river. This research uses a quantitative descriptive method to measure tourist attraction factors in the Bojongkulur tourist village, using a Cartesian diagram analysis tool. Based on the results of a questionnaire with 80 respondents to assess 8 assessment factors based on visitors' expectations and reality, 7 indicators were produced, including culture in its various forms, rivers with all their attractions, travel comfort, extensive opportunities to relax. The image, natural beauty and friendliness of the people are considered to have met visitors' expectations. Based on Cartesian diagram analysis, it reaches an average value of 4.2. Meanwhile, the tourist product price indicator is still assessed by visitors and still does not meet the figure of 2.9. This means that these 8 attractiveness factors are still considered lacking by visitors. In the researcher's analysis, this is caused by the accessibility of river tourism activities in the Bojongkulur tourist village, the route is short and only has one attraction, this is considered not commensurate with the costs incurred. Keywords: Bojongkulur tourist village, 8 indicators of attractiveness, cartesian diagram

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