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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Bisnis dan Manajemen Sains: Jurnal Manajemen dan Bisnis JURNAL ILMU MANAJEMEN DAN BISNIS J-MAS (Jurnal Manajemen dan Sains) Jurnal Ilmiah Poli Bisnis Jurnal Ekonomi Manajemen Jurnal Abdimas Mandiri MOVE: Journal of Community Service and Engagement Improvement: Jurnal Manajemen dan Bisnis
Putri, Solehatin Ika
Universitas Sultan Ageng Tirayasa
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : MOVE: Journal of Community Service and Engagement

 1 
Training on Packaging and Marketing Produk for MSMEs in Kasemen Solehatin Ika Putri; Muhammad Johan Widikusyanto; Galih Ginanjar Saputra
MOVE: Journal of Community Service and Engagement Vol. 1 No. 2 (2021): November 2021
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (231.707 KB) | DOI: 10.54408/move.v1i2.12

Abstract

The problem of marketing product is the biggest obstacle for a number of MSMEs. This is due to the lack of public knowledge about the marketing process and important activities before marketing, one of which is product packaging. Implementation is carried out through training and practice regarding product packaging and marketing. The results of the activity are partners are able to understand the importance of product packaging and labeling/branding and know how to make product packaging so that the product is more attractive and has an identity. In addition, partners are also able to understand the importance of product marketing and know how to market products effectively to increase sales and increase income.
Developing Tourism Village Potential using Virtual Tour Farah Putri Wenang Lusianingrum; Solehatin Ika Putri; Siti Asyisyah Aziziyah; Febrianita Putri Subandi; Muhammad Devandri
MOVE: Journal of Community Service and Engagement Vol. 2 No. 3 (2023): January 2023
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v2i3.170

Abstract

The Covid-19 pandemic has had an impact on many sectors of human life, especially the tourism sector. The existence of the PSBB followed by PPKM resulted in the closure of various tourism accesses which caused a decrease in community tourism activities which resulted in a decrease in income in the tourism sector. The condition of the lack of visitors was also experienced by the Pipitan Tourism Village. In a pandemic era like this, virtual tours are a solution that can help Pipitan Tourism Village to maintain its existence so that business activities in Pipitan Tourism Village will increase again along with the increasing number of visitors. However, the Pipitan Tourism Village Pokdarwis has a problem regarding the lack of Human Resources (HR) capabilities in developing tourist attraction products. These problems have become a barrier to the progress of Pipitan Tourism Village in the digital era as it is today. This condition forms the basis that it is important to carry out assistance from the Higher Education institution using digital marketing coaching and training methods and developing tourist attraction products in the form of virtual tours.
The Role of Digitalization for Entrepreneur in Lontar Village Solehatin Ika Putri; Widya Nur Bhakti Pertiwi; Muhammmad Johan Widikusyanto; Edwin Perdana Adiwijaya
MOVE: Journal of Community Service and Engagement Vol. 3 No. 5 (2024): May 2024
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v3i5.320

Abstract

Lontar Villages in Tangerang Regency with various potentials including marine fisheries and agriculture. The results of community fishing and farming activities are usually sold directly to middlemen so that the profits obtained by the community are less than optimal. Lontar village communities who still lack knowledge and skills in marketing their business need assistance in utilizing digital media. Most people have cellphones and an internet network. Based on these shortcomings and potential, this article aims to determine the role of digitalization for entrepreneurship in Lontar village. The implementation method is carried out through stages (1) Planning and preparation (2) Implementation of workshops and training (3) Evaluation. The result of this training is that the role of digitalization in theory for entrepreneurship is very important. As for its application to community businesses, it is used to improve the marketing of its products and to obtain better profits from these economic activities. The results can be used to focus the use of certain social media that are relevant to the target market.
Utilization of Technology in MSME Marketing Strategy Through Digital Media Purbohastuti, Arum Wahyuni; Putri, Solehatin Ika; Pertiwi, Widya Nur Bhakti; Muhammad Johan Widi Kusyanto; Edwin Perdana Adiwijaya, Edwin Perdana Adiwijaya
MOVE: Journal of Community Service and Engagement Vol. 4 No. 1 (2024): September 2024
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v4i1.393

Abstract

Micro, Small, and Medium Enterprises (MSMEs) increasingly use digital marketing to increase visibility, competitiveness, and turnover. The methods used in this community service include lectures, question and answer, and promotional simulations with social media. This program aims to train MSMEs in using digital technology for marketing. The discussion in this article is the application of digital marketing strategies and it is hoped that this training will have an impact on the skills of MSMEs players so they can carry promotions effectively and efficiently.
Co-Authors Diqbal Satyanegara Edwin Perdana Adiwijaya Edy Arisondha Eka Yulianti Fadhilah Fadhilah Fajar, Harini Ningrum Farah Putri Wenang Lusianingrum Farah Putri Wenang Lusianingrum Febrianita Putri Subandi Fitriasyach, Khaila Priwisastra Hanifah, Widia Berliana Hanun, Dzaky Iftikar Lina Affifatusholihah Lina Affifatusholihah Lina Affifatusholihah, Lina M Johan Widikusyanto Maha Reza, Shalis Maha Muhammad Devandri Muhammad Johan Widi Kusyanto Muhammad Johan Widikusyanto Muhammmad Johan Widikusyanto Nashah, Dar'el Pertiwi, Widya Nur Bhakti Purbohastuti, Arum Wahyuni Saputra, Galih Ginanjar Siti Asyisyah Aziziyah Sumartini Sumartini Sutejaputra, Benny Ibrahim Widya Nur Bhakti Pertiwi Yulianti, Eka