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All Journal Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jambura Science of Management Jurnal Abdi Insani Jurnal Ilmiah Satyagraha Jurnal Cahaya Mandalika Journal of Management and Digital Business Jurnal Ekonomi dan Bisnis Mestaka: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Bangsa Sharing: Journal Of Islamic Economics, Management And Business Riwayat: Educational Journal of History and Humanities Seminar Nasional Teknologi dan Multidisiplin Ilmu EBISMA: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Ovriyadin, Ovriyadin
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Journal : Riwayat: Educational Journal of History and Humanities

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Penguatan Keunggulan Bersaing Berkelanjutan Industri Kreatif Tenun Ikat Bima melalui Integrasi Strategi Digital Green Marketing dan Green Dynamic Capabilities Fitriani, Fani; Ovriyadin, Ovriyadin
Riwayat: Educational Journal of History and Humanities Vol 8, No 4 (2025): Oktober, Social Issues and Problems in Society
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i4.51197

Abstract

The creative industry is required to implement environmentally friendly and innovative strategies in response to the growing consumer awareness of sustainability issues. Digital green marketing and green dynamic capabilities are key to strengthening sustainable competitive advantage, particularly for Tenun Ikat Bima SMEs, which possess high cultural and economic value. This study is aligned with the SDGs goals as it promotes SME empowerment, digital-based innovation, and the active role of women in weaving communities. A quantitative approach with a survey method was employed, using a Likert scale questionnaire as the research instrument. The population includes all Tenun Ikat Bima SMEs located in three regions of West Nusa Tenggara Province: Bima City, Bima Regency, and Dompu Regency, with a total of 200 respondents selected through purposive sampling. Data were analyzed using Structural Equation Modeling (SEM-PLS). The results show that digital green marketing and green dynamic capabilities have a significant influence on strengthening the sustainable competitive advantage of Tenun Ikat Bima.
Co-Authors ADHAR, MUHAMMAD Afriani. A, Hawa Amalia, Raisya Darmawan, Imam Dwiriansyah, M Syukur Fitriani, Fani Fitriani, Reza Haryanti, Intisari Hidayanti, Mawar Humairah, Marsya Ismunandar Junaidin, Junaidin M Syukur Dwiriansyah M. Rimawan Muhajirin, Muhajirin Nafisah Nurulrahmatiah Ni Made Dwi Puspitawati Nurulrahmatia, Nafisah Puji Muniarty Radiansyah Radiansyah Rimawan, M Sri Ernawati Sulami, Neti Wulandari Wulandari