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All Journal E-Dimas: Jurnal Pengabdian kepada Masyarakat JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Penamas Adi Buana JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) Jurnal Ilmiah Edunomika (JIE) Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal Abdimas Ekonomi dan Bisnis Journal Community Service Consortium Indo-Fintech Intellectuals: Journal of Economics and Business TRJ (Tourism Research Journal) Jurnal Ilmiah Pariwisata
Kristian Agung Nugraha
Universitas Ciputra Surabaya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Journal : Jurnal Ilmiah Pariwisata

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Strategi Pemasaran Sponge Cake Dengan Subtitusi Aron Dan Kacang Bogor Dengan Pemanfaatan Media Sosial Terhadap Minat Pasar Hanan, Radinka Ravee; Haqieqi, Sallis Bahihaqi; Minantyo, Hari; Nugraha, Kristian Agung
Jurnal Ilmiah Pariwisata Vol 30 No 2 (2025): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v30i2.1892

Abstract

Food is one of the basic human needs, so having sufficient, nutritious and safe food is the human right of every Indonesian to create quality human resources to realize the country's development. Food demand is the sum of direct consumption, industrial needs and other needs. Direct consumption is food consumed directly by the public. The aim of this research is to find out marketing strategies sponge cake with substitution of aron and Bogor peanuts with utilization media social towards market interest, this research uses research methods qualitative, method qualitative examine the depth of facts or events, so that they are local and not in the context of generalizing empirical findings as general events. In this research, researchers will carry out and find out the final results on marketing strategies sponge cake substitution of aron and Bogor peanuts with the utilization media social media on market interest, where researchers will also take data and look for respondents to analyze marketing strategies for products sponge cake. Researchers conducted this research in the city of Surabaya located at Ciputra University Surabaya with assistance from google form as a media of analysis in this research. Keywords: sponge cake, marketing strategy, social media, aron flour and Bogor beans flour
Co-Authors Adi Kurniawan Yusup Anggun, Jaqueline Vanessa Aprilia Salim, Felita Cahyadi, Michael Christiabel, Epifania Mariani Devina Irtanto Fabiola Leoparjo Franoto, Catherine Lorena Valentina Gracia, Trifosa Jesslyn Hanan, Radinka Ravee Haqieqi, Sallis Bahihaqi Hari Minantyo Hartadji, Caecillia Iasha, Rania Zahra Ivana Grasielda Liestya Padmawidjaja Lim, Eunike Anglelica Lutfiyah, Farida Hasna Maria Asumpta Evi Marlina Martono, Catherine Eugene Moses Soediro Nurillah, Salman Haji Otje Herman Wibowo Poillot, Johanes Marco Prastio, Bryan Budinata Putri, Alma Rasikah Reviva Suyanto, Kezia Josephe Tandiawan, Sheren Angelin Toreh, Joaquin Levi Victor Kurniawan Yuwono Wirawan Dwi Radianto Wirawan ED Radianto Zamir, Nabilah Husniah