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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development) Abimanyu: Journal of Community Engagement Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Educational Research Jurnal Ekonomi, Manajemen, Akuntansi
Fresha Kharisma
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Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences

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Tracer Study of Faculty of Economics and Business Alumni : To What Extent Are Graduates Categorized as Qualified? Nadia Asandimitra Haryono; Febrika Yogie Hermanto; Cahya, Septyan Budy; Ladi Wajuba Perdini Fisabilillah; Khusnul Fikriyah; Vivi Pratiwi; Insyirah Putikadea; Amirusholihin Amirusholihin; Veni Rafida; Rasyidi Faiz Akbar; Fresha Kharisma
International Journal of Educational Research Vol. 2 No. 1 (2025): International Journal of Educational Research
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijer.v2i1.125

Abstract

Tracer study of Surabaya State University has been conducted in each study program in order to fulfill accreditation needs. Instrument development is still carried out independently at the study program and faculty levels so that the disparity of instruments in each faculty is very high. This study will later aim to create an effective alumni tracing model in achieving a response rate. Because in several universities throughout Indonesia, a superior model has not been found and detailed properly. The type of research used is descriptive qualitative. The population in this study were graduates of the Faculty of Economics and Business, Universitas Negeri Surabaya who had obtained diplomas throughout 2022. The sample used was a saturated sample considering that this study aims to explore graduate data related to careers. The results showed that the response rate reached 100%, with more than 67.8% of graduates getting jobs in less than six months with an income of at least 1.2 times the UMP, exceeding the institution's target. This tracer study plays an important role in evaluating the quality of graduates and the relevance of education to the world of work. These findings provide a basis for improving the curriculum and quality of education at Universitas Negeri Surabaya.
The Influence of Joy and Coolness on Willingness to Make In-Game Purchases Among Mobile Legends: Bang Bang Players Through the Mediating Roles of Game Experience and Immersion Nur Ilma Shafarisa; Fresha Kharisma; Ratih Amelia; Dhiyan Septa Wihara
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 9 No 4 (2026): July 2026
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v9i4.3705

Abstract

Purpose: This study aims to analyze the influence of joy and coolness on willingness to make in-game purchases among Mobile Legends: Bang Bang (MLBB) players in Indonesia, with game experience and immersion serving as mediating variables. Design/methodology/approach: A quantitative explanatory approach was employed using an online questionnaire distributed to 100 active MLBB players across Indonesia who had previously made in-game purchases. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with bootstrapping procedures via SmartPLS software.. Findings: Of 13 hypotheses tested, three were supported. Joy significantly and positively influenced game experience (? = 0.549, p < 0.001), as did coolness (? = 0.264, p = 0.002). Together, these variables explained 54.6% of the variance in game experience. Immersion emerged as the sole significant direct predictor of willingness to make in-game purchases (? = 0.344, p = 0.001). All proposed mediation paths through game experience, immersion, and sequential chain mediation were not statistically supported. Research limitations/implications: The sample size of 100 respondents limited statistical power for detecting indirect effects. The coolness construct also showed suboptimal reliability and convergent validity, requiring instrument refinement in future research. Practical implications: Game developers and marketers should prioritize strategies that deepen player immersion — such as enriching gameplay mechanics, developing emotionally resonant narratives, and offering exclusive in-game items — as immersion is the most direct driver of in-game purchase intentions. Originality/value: This study integrates the Hedonic Motivation System Adoption Model (HMSAM) with coolness theory in a single empirical model within the Indonesian mobile gaming context, providing novel insights into the role of immersion as a critical gateway to in-game purchasing behavior. Paper type: Research paper
Pengaruh Website Design, Brand Awareness, Brand Trust, dan Customer Reviews terhadap Purchase Intention pada TikTok Shop: Studi pada Generasi Z di Surabaya Elva Kalela Asta; Fresha Kharisma
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 6: September 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i6.18890

Abstract

Kemajuan social commerce di Indonesia, terkhususnya TikTok Shop, telah mengubah pola belanja Generasi Z yang sangat adaptif terhadap teknologi digital. Penelitian ini menganalisis pengaruh website design, brand awareness, brand trust, serta customer reviews terhadap purchase intention Generasi Z pengguna TikTok Shop di Surabaya. Pendekatan kuantitatif diterapkan dengan teknik purposive sampling, kemudian data dihimpun dengan memanfaatkan kuesioner online. Data dari 219 responden dianalisis dengan SEM-PLS. Temuan memperlihatkan bahwa keempat variabel independennya secara positif serta signifikan memengaruhi purchase intention, dengan brand trust sebagai prediktor paling dominan. Model struktural mampu menjelaskan varians purchase intention dalam kategori moderat yang mendekati kuat. Penemuan ini mendukung integrasi konsep TAM, TPB, dan UTAUT dalam konteks social commerce, yang memperlihatkan bahwa niat beli konsumen terbentuk melalui sinergi kenyamanan fungsional, kesadaran merek, kepercayaan, dan validasi sosial. Penelitian ini berkontribusi dalam memperkaya literatur social commerce serta menjadi masukan praktis bagi pengelola platform serta pelaku usaha dalam menyusun strategi peningkatan niat beli secara terintegrasi.
Implementasi Google Business Profile untuk Optimalisasi Strategi Pemasaran UMKM di Era Digital Danang Ary Dewangga; Ika Diyah Candra Arifah; Nadia Nur Thahirrah; Ratih Amelia; Fresha Kharisma
Abimanyu : Jornal of Community Engagement Vol 7 No 2 (2026): August 2026 (In Press)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital marketing visibility remains a major challenge for Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, as most business actors still rely on conventional promotion methods and have not optimized online platforms to reach potential customers. This Community Service Program was conducted for MSMEs affiliated with the Paguyuban Ngoro Apik in Mojokerto Regency, Indonesia, with the objective of strengthening digital marketing capacity through the implementation and optimization of Google Business Profile (GBP). The program employed a participatory approach consisting of needs assessment, development of a practical training module, hands-on training, implementation assistance, and monitoring and evaluation. Participants were guided through business profile registration, completion of business information, photo and product catalog management, and strategies for obtaining and responding to customer reviews. The results show that participants were able to register and optimize their business profiles, improving their understanding of the importance of online visibility and reputation management. The implementation of GBP also expanded local market reach, accelerated interaction with prospective customers, and strengthened brand reputation. These findings indicate that Google Business Profile optimization can serve as a practical and low-cost solution to support the digital transformation of MSME marketing toward a more professional, effective, and sustainable model.
PERENCANAAN STRATEGI MODEL BISNIS LAYANAN JASA LABORATORIUM MENGGUNAKAN BUSINESS MODEL CANVAS DAN ANALISIS STRATEGIS Khusnul Khotimah; Muhammad Fajar Wahyudi Rahman; Ratih Amelia; Fresha Kharisma
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 3 (2026): ON GOING
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i3.7828

Abstract

Penelitian ini bertujuan untuk mengevaluasi model bisnis jasa laboratorium pada Pusat Penelitian Perkebunan Gula Indonesia (P3GI) yang sedang berjalan dan merancang model bisnis baru yang lebih efektif dengan menggunakan pendekatan Business Model Canvas, matriks IFE dan EFE, analisis SWOT, serta analisis TOWS. Metode penelitian yang digunakan adalah mixed methods dengan pendekatan kuantitatif melalui penyebaran kuesioner kepada 70 responden dan pendekatan kualitatif melalui wawancara mendalam dengan empat narasumber. Sampel dalam penelitian ini menggunakan purposive sampling yakni mementukan sampel berdasarkan kriteria atau persyaratan tertentu. Hasil penelitian menunjukkan bahwa jasa laboratorium perlu melakukan transformasi digital dalam aspek promosi, penggunaan peralatan, dan digital marketing. Selain itu, perusahaan harus mampu mempertahankan kekuatan internal yang dimiliki untuk membentuk keunggulan kompetitif berkelanjutan yang sulit ditiru oleh kompetitor. Temuan penelitian ini diharapkan dapat memberikan rekomendasi strategis bagi pihak laboratorium dalam melakukan perbaikan layanan dan pemasaran produk sehingga tercipta pengembangan bisnis yang berkelanjutan
USER SEGMENTATION FOR DIGITAL TECHNOLOGY ADOPTION ASSESSMENT USING RFM AND K-MEANS CLUSTERING : EVIDENCE FROM PESONNAGO INTERNAL E-COMMERCE Salma Azzahrah; Fresha Kharisma; Ika Diyah Candra Arifah; Hujjatullah Fazlurrahman
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 3 (2026): ON GOING
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i3.7855

Abstract

This study aims to identify the level of adoption of digital technology and analyze user behavior on PesonnaGo's internal e-commerce platform through the use of transaction log data. The research uses an exploratory quantitative approach with the Recency-Frequency-Monetary (RFM) Analysis method which is extended through the Point Usage variable and the K-Means Clustering algorithm. The research data was obtained using purposive sampling techniques on 8,888 successful transactions which were then aggregated into 5,007 unique users during the period of November 2025 to February 2026. Data processing is carried out using Python (scikit-learn) in the Google Colaboratory environment. The number of clusters was determined through the Elbow Method and Silhouette Analysis, while the model stability test was carried out using the Adjusted Rand Index (ARI). The results of the study showed the formation of three groups of users, namely High Adoption, Moderate Adoption, and Low Adoption. The High Adoption group had the highest level of activity as indicated by the lowest recency value, the highest frequency, and the largest monetary value and point usage compared to the other groups. In addition, Pearson's correlation analysis showed a very strong positive relationship between transaction value and point usage (r = 0.947). The findings of the study indicate that the behavioral analytics approach based on transaction log data is able to identify the level of technology adoption objectively and provides a basis for the development of service personalization strategies and optimization of user loyalty programs. Keywords : Digital Technology Adoption; User Behavior Analytics; RFM Analysis; K-Means Clustering; Transaction Log Data.
Co-Authors Amirusholihin Amirusholihin Danang Ary Dewangga Dhiyan Septa Wihara Elva Kalela Asta Febrika Yogie Hermanto Fikriyah, Khusnul Hujjatullah Fazlurrahman Ika Diyah Candra Arifah Insyirah Putikadea Khusnul Khotimah Ladi Wajuba Perdini Fisabilillah Muhammad Fajar Wahyudi Rahman Nadia Asandimitra Haryono Nadia Nur Thahirrah Nur Ilma Shafarisa Rasyidi Faiz Akbar Ratih Amelia Ratih Amelia Salma Azzahrah Septyan budy Cahya Veni Rafida Vivi Pratiwi