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MEMBANGUN GENERASI BERAKHLAK MULIA: BAKTI SOSIAL STIE GANESHA DALAM RANGKA PERINGATAN ISRA MI'RAJ NABI MUHAMMAD SAW Kohar, Abdul; Tohiroh, Tohiroh; Saksana, Joned Ceilendra; Murtini, Sri; Prajogo, Budi; Siregar, Fuad; Pardian, Ramadani; Ruvi, Muhammad; Lesmana, Asep Surya; Candra, Hendra; Abas, Farhat; Saefullah, Aep; Putera, Alifi Restu; Salima, Rianti; Muharifah, Isnaini; Nurhayati, Nurhayati
Batara Wisnu : Indonesian Journal of Community Services Vol. 5 No. 1 (2025): Batara Wisnu | Januari - April 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v5i1.330

Abstract

This activity aims to instill noble moral values exemplified by the Prophet Muhammad to the community, as well as increase social care through social services. This program involved participants from representatives of majelis taklim throughout the Pisangan sub-district. Pisangan with a target beneficiary of 1,000 coupons containing basic necessities and other basic needs. Community service activities were carried out on Sunday, January 5 and 12, 2025, at the STIE Ganesha Campus and the Baiturrahman mosque, Pisangan Village. The activity implementation method consists of three main stages: (1) Isra Mi'raj Commemoration which is filled with tausiyah about the morals of the Prophet Muhammad, (2) Distribution of food and drink to the community. morals of the Prophet Muhammad, (2) Distribution of Social Service Coupons, and (3) Distribution of Assistance to People in Need. This activity successfully reached around 250 participants representing mosques and taklim assemblies. Through this program, the community is expected to take lessons from the Prophet's struggle and apply them in everyday life by strengthening solidarity and social care. The results of the activity showed the enthusiasm of the community in participating in the event and positive acceptance of the assistance provided. The implications of this activity are expected to encourage the community to be more active in religious and social activities, as well as strengthen the relationship between STIE Ganesha and the community. between STIE Ganesha and the local community. This activity also reinforces character education values based on noble morals that are relevant for young generation
Branding Strategy of Local Screen Printing Plastic Bag MSMEs in Facing Global Market Competition: Branding Strategy of Local Screen Printing Plastic Bag MSMEs in Facing Global Market Competition Tohiroh, Tohiroh; Sutariyono, Sutariyono; Mulasih, Siti; Alfarisi, Sya’ban Maulana; Muharifah, Isnaini
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 5 No. 1 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku3761

Abstract

The Micro, Small, and Medium Enterprises (MSMEs) industry in Indonesia plays an important role in the country's economy, especially in the creative and manufacturing industries. One of the products that is increasingly developing is local screen-printed plastic bags, but faces increasingly tight global market competition. The purpose of this study is to identify and analyze branding strategies implemented by local screen-printed plastic bag MSMEs in competing in the global market. This study uses a qualitative approach with a case study method on MSME actors engaged in the screen-printed plastic bag industry. The results of the study indicate that branding strategies are essential to increase the competitiveness of MSMEs in the global market. It is important for MSMEs to pay attention to global trends such as tourism and environmentally friendly technology to attract the attention of global consumers. This study also found that brand strengthening and consistent communication with consumers through digital platforms can be a significant competitive advantage. The implication of this study is that MSMEs need to be more adaptive to changes in the global market and take advantage of various opportunities to improve their position in the international market through innovative and planned branding strategies.
Peningkatan Kapasitas Usaha Kue Kering Ibu Rumah Tangga Melalui Pelatihan Keberlanjutan Usaha di Depok Ika Agustina; Sukardi, Sukardi; Asep Surya Lesmana; Tohiroh, Tohiroh; Siti Mulasih
ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdisoshum.v4i2.5335

Abstract

This training program was designed to enhance business management competencies among housewives engaged in small-scale pastry enterprises in Pondok Petir, Bojongsari, Depok. The initiative specifically addressed key challenges, including financial management, task allocation among group members, and the development of effective marketing strategies. Structured to support the sustainability and growth of these micro-enterprises, the curriculum provided practical frameworks for financial oversight, product innovation, and digital marketing implementation. Furthermore, the program sought to empower participants by equipping them with strategies to scale their operations, refine product quality, and broaden market penetration.Educational methodologies emphasized participatory learning, applied simulations, and case study analyses to ensure the direct applicability of acquired skills in real-world contexts. A collaborative group-based approach was implemented to strengthen interpersonal solidarity and cooperative dynamics, thereby optimizing collective productivity.The three-month training program, conducted from January to March 2025, adopted a phased and needs-oriented structure to align with participants’ practical requirements. Post-intervention evaluations demonstrated that the training significantly improved participants’ business management proficiency, operational efficiency, and market reach. These outcomes underscore the efficacy of group-based educational interventions in fostering entrepreneurial development within community-driven enterprises.
Strategi Keberlanjutan Bisnis Untuk Usaha Kecil Di Sektor Pertanian Tohiroh, Tohiroh; Noor, Muhamad Arief; Mulasih, Siti; Sukardi, Sukardi
Jurnal Ilmiah Ekonomi Manajemen & Bisnis Vol. 3 No. 1 (2025): February 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/eymdsa66

Abstract

This study aims to analyze sustainability strategies for small businesses in the agricultural sector, focusing on identifying factors that influence productivity and business sustainability. Key strategies that can help enhance the sustainability of small agricultural businesses include product diversification. The research was conducted over three days on May 19, 20, and 21, 2024, at the Women's Farming Group (KWT) in Ciputat, led by Mrs. Sri Agustin, who is also the neighborhood head. Data were collected from 30 members of the Garuda 12 Women's Farming Group in Cipayung, Ciputat, South Tangerang, ensuring that the selected respondents have high relevance to the research topic. The method used is descriptive qualitative. Data collection techniques included literature study, observation, and interviews with ten KWT members. The results highlight the importance of efficient food resource management, adoption of agricultural technology, market development and marketing, education and training, policy support, and access to financing. Financing for small businesses in the agricultural sector requires sustained support from various parties, including the government, financial institutions, and the private sector. With these various sources of financing, it is expected that small and medium-sized agricultural enterprises can grow better and contribute more significantly to the national economy. By implementing these strategies, small businesses in the agricultural sector can enhance their resilience and contribution to the economy. Effective strategies are necessary to ensure the continuity and growth of these small businesses. This study aims to identify and analyze strategies that can improve productivity, profitability, and sustainability of small businesses in the agricultural sector. The approaches include product diversification, adoption of modern technology, supply chain optimization, and strengthened market access. Product diversification helps farmers reduce risk and maximize income. Adoption of modern technology, such as smart irrigation and drone use for land monitoring, increases efficiency and production yields. Supply chain optimization includes improving logistics and distribution, which can reduce costs and speed up product delivery times
Analisis Sumber Daya Manusia Dalam Usaha Kecil Pertanian Mulasih, Siti; Sukardi, Sukardi; Noor, Muhamad Arief; Tohiroh, Tohiroh
Jurnal Ilmiah Ekonomi Manajemen & Bisnis Vol. 3 No. 1 (2025): February 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/rwtt1908

Abstract

This study aims to analyze human resources in small agricultural enterprises, focusing on identifying factors that influence productivity and business sustainability. The research subjects are small-scale farmers in the Garuda 12 Women's Farming Group in Cipayung, Ciputat, South Tangerang, who own less than 200 m² of agricultural land. The research method used is a qualitative approach involving in-depth interviews and participatory observations. Data were collected from 30 members of the Garuda 12 Women's Farming Group in Cipayung, Ciputat, South Tangerang, using purposive sampling to ensure the selected respondents have high relevance to the research topic. The collected data were analyzed using thematic analysis to identify main themes related to human resources. The results indicate that technical skills, access to training, and time management are key factors influencing the productivity of small-scale farmers. Additionally, support from government and non-governmental organizations in the form of extension services and technical assistance also plays a significant role in improving human resource quality. However, limited capital and access to modern technology remain major challenges. The implications of this research suggest that enhancing human resource quality can be achieved through continuous training programs and better access to resources and technology. This study contributes to the understanding of the importance of human resource development in small agricultural enterprises and can serve as a basis for designing more effective policies to support small-scale farmers
Penguatan Literasi Konsumen Cerdas melalui Edukasi dan Pendampingan Siswa SMA Nusantara di Kecamatan Ciputat Timur Kota Tangerang Selatan Saefullah, Aep; Tohiroh, Tohiroh; Suhermanto, Suhermanto; Salima, Rianti; Rosliana, Rosliana
I-Com: Indonesian Community Journal Vol 5 No 3 (2025): I-Com: Indonesian Community Journal (September 2025)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/i-com.v5i3.8039

Abstract

Penguatan literasi konsumen di kalangan remaja menjadi isu penting seiring meningkatnya transaksi digital dan risiko penipuan daring. Kegiatan pengabdian masyarakat ini bertujuan meningkatkan pemahaman hak dan kewajiban konsumen pada siswa SMA Nusantara, Ciputat Timur, melalui edukasi interaktif, praktik lapangan, dan pemanfaatan teknologi digital. Metode pelaksanaan mencakup sosialisasi, pelatihan, uji coba aplikasi, pendampingan, serta evaluasi menggunakan pre-test dan post-test. Program melibatkan 75 siswa dengan dukungan guru, orang tua, dan pemangku kepentingan lokal. Hasil menunjukkan adanya peningkatan signifikan, dengan rata-rata skor siswa naik 67% dan 82% peserta mencapai nilai ≥70. Selain itu, 75% siswa mampu membedakan produk legal dan ilegal, sementara komunitas Gen Cerdas Konsumen terbentuk sebagai agen edukasi sebaya. Kesimpulannya, pendekatan berbasis praktik dan teknologi terbukti efektif membentuk generasi muda yang kritis, bertanggung jawab, dan berperan sebagai agen perubahan literasi konsumen.
FOCUS GROUP DISCUSSION (FGD) MENGUKUR KEPUASAN PENGGUNA PORTAL AKADEMIK PERGURUAN TINGGI DI TANGERANG SELATAN DENGAN METODE PIECES Azzahra, Sitti Aliyah; Saefullah, Aep; Tafsiruddin, M.; Saksana, Joned Ceilendra; Nurrahman, Syafran; Tohiroh, Tohiroh; Suharmanto, Suharmanto; Sutaryono, Sutaryono; Suhermanto, Suhermanto; Jayaun, Jayaun; Putera, Alifi Restu; Nurhayati, Nurhayati; Nurhidayat, M.; Salima, Rianti
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Volume 6 No. 1 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i1.40303

Abstract

Kegiatan Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk mengevaluasi tingkat kepuasan pengguna portal akademik di perguruan tinggi di Kota Tangerang Selatan dengan menggunakan metode PIECES (Performance, Information, Economics, Control, Efficiency, dan Service). Kegiatan ini dilaksanakan pada 21 September 2024 mulai pukul 08.30 WIB hingga 15.00 WIB di Aula Meeting Restoran Taman APSG, Ciputat Timur, dengan diikuti oleh 30 peserta yang terdiri dari dosen, mahasiswa, pengelola portal akademik, dan praktisi dari empat perguruan tinggi. Metode yang digunakan adalah Diskusi Kelompok Terarah (Focus Group Discussion/FGD) dan survei kepuasan pengguna. Hasil kegiatan menunjukkan bahwa aspek performa sistem dan layanan merupakan keluhan utama yang dirasakan oleh pengguna portal akademik. Temuan ini memberikan rekomendasi strategis berupa peningkatan infrastruktur teknologi dan pelatihan bagi pengelola portal untuk memperbaiki kualitas layanan dan pengalaman pengguna. Kegiatan ini juga menggarisbawahi pentingnya evaluasi berkala menggunakan metode PIECES untuk mengidentifikasi kekurangan dan meningkatkan kepuasan pengguna dalam penggunaan portal akademik. Kesimpulan dari kegiatan ini adalah bahwa metode PIECES dapat digunakan sebagai alat evaluasi yang komprehensif untuk meningkatkan kualitas layanan portal akademik berbasis teknologi informasi. Implikasi dari kegiatan ini diharapkan mampu mendorong perguruan tinggi untuk terus berinovasi dalam pengelolaan sistem akademik yang efisien dan efektif.
PELATIHAN PENULISAN BOOK CHAPTER AKUNTANSI BERBASIS KEBERLANJUTAN, PILAR BISNIS MASA DEPAN BAGI DOSEN STIE GANESHA Agustina, Ika; Saefullah, Aep; Saputri, Haria; Tohiroh, Tohiroh; Sitohang, Rony Marthin; Rita, Rita; Tahang, Moh; Rahmi, Cinta; AR, Rasmawati; Gaffar, Ichsan; Tjiwidjaja, Halim; Hajar, Elvira Sitna; Putera, Idrisi Raliya
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Volume 6 No. 1 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i1.42702

Abstract

Dalam era globalisasi, akuntansi berbasis keberlanjutan menjadi perhatian utama di dunia bisnis karena berperan penting dalam menjaga keseimbangan antara keuntungan ekonomi, tanggung jawab sosial, dan kelestarian lingkungan. Namun, literatur akademik terkait akuntansi berbasis keberlanjutan di Indonesia masih terbatas. Oleh karena itu, STIE Ganesha menyelenggarakan pelatihan penulisan book chapter dengan tema “Akuntansi Berbasis Keberlanjutan: Pilar Bisnis Masa Depan” untuk meningkatkan produktivitas akademik dosen dalam menghasilkan karya ilmiah yang relevan dan aplikatif. Kegiatan ini menggunakan metode pelatihan interaktif yang berlangsung selama tiga sesi, meliputi tahap perencanaan, pelaksanaan, dan evaluasi. Setiap sesi dirancang untuk membekali peserta dengan pemahaman teknik penulisan akademik, mulai dari penyusunan kerangka tulisan hingga finalisasi draft book chapter yang sesuai dengan panduan penerbitan. Kegiatan dilaksanakan pada Hari Sabtu, 24 November 2024 pada pukul 09.00 hingga 12.00 WIB. Hasil kegiatan menunjukkan bahwa pelatihan ini berhasil meningkatkan kapasitas dosen dalam menulis karya ilmiah berkualitas. Sebagian besar peserta mampu menyelesaikan draft book chapter yang mengintegrasikan konsep keberlanjutan dalam praktik akuntansi. Selain itu, kegiatan ini mendorong kolaborasi antar-dosen dalam penulisan akademik dan menghasilkan buku kompilasi yang akan diterbitkan oleh penerbit bereputasi. Implikasi dari kegiatan ini mencakup kontribusi nyata dalam memperkaya literatur di bidang akuntansi berbasis keberlanjutan, yang dapat digunakan sebagai referensi bagi mahasiswa, dosen, praktisi, dan pembuat kebijakan. Kegiatan ini diharapkan memberikan dampak jangka panjang dalam mendukung pengembangan praktik akuntansi yang lebih bertanggung jawab di Indonesia.
Pemberdayaan Masyarakat Dalam Pengelolaan Hewan Kurban Yang Halal Dan Baik Di Masjid Baiturrahman Azzahra, Sitti Aliyah; Saefullah, Aep; Tohiroh, Tohiroh; Abas, Farhat; Rifia, Tetty Nur Intan; Zainuddin, Zulkifli; Putra, Idrisi Raliya; Nurhayati, Nurhayati; Nurhakim, Rahman; Hidayatullah, Syarif; Saputri, Haria; Tahang, Moh
Journal of Community Research & Engagement Vol. 1 No. 1 (2024): July 2024
Publisher : LPPM STIE Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/x3t9kw02

Abstract

The Community Service conducted by LPPM STIE Ganesha focuses on the management of sacrificial animals, encompassing the entire process from slaughter to the packaging and processing of meat. The objective of this initiative is to enhance the skills and knowledge of the community and the management committee of DKM Masjid Baiturrahman, located at Jl. Legoso Raya No. 31B, RT 06 RW 07, Kelurahan Pisangan, District of East Ciputat, South Tangerang City, particularly regarding halal slaughter practices and the management of sacrificial meat packaging and processing. The methodology utilized by the service team involves direct education through explanations and demonstrations conducted indoors. This approach includes both technical demonstrations and theoretical explanations, with the expectation that they can be applied by the community and the management committee of DKM Masjid Baiturrahman in their daily practices. The outcomes of this community service initiative demonstrate an improvement in the community's understanding and skills related to halal slaughter practices and the processing of sacrificial animals. This improvement is evidenced by the participants' enthusiasm, active engagement in question-and-answer sessions, and participation in discussions by a significant number of DKM Masjid Baiturrahman's management committee. Furthermore, the initiative successfully fosters a spirit of mutual cooperation and collaboration within the community, which are fundamental values in the execution of sacrificial rituals. These activities are anticipated to enhance the management of sacrificial animals at Masjid Baiturrahman to be more effective, efficient, and compliant with religious and health standards
Peningkatan Kesejahteraan Masyarakat Melalui Budidaya Jangkrik Di Kota Tangerang Selatan Sutariyono, Sutariyono; Saksana, Joned Ceilendra; Amalia, Fisy; Aisha, Neila; Adiguna, Patria; Nurrahman, Syafran; Herawati, Tuti; Tohiroh, Tohiroh; Saefullah, A
Journal of Community Research & Engagement Vol. 1 No. 1 (2024): July 2024
Publisher : LPPM STIE Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/k6k9qn20

Abstract

This activity aims to assess the benefits of cricket farming for improving community welfare in South Tangerang City. In economic and agroecological contexts, cricket farming offers an environmentally friendly solution for producing alternative food and feed. The method used in this study combines material presentations on cricket farming, direct observation, and practical discussions at the farming site. The program involves 30 farmers, workers, and local community members. The activity took place on Saturday, May 25, 2024, focusing on cricket farming management, including cage preparation, cricket maintenance until harvest, marketing, and financial management of the business. The results show that using technology in cricket farming not only increases productivity but also supports sustainability by reducing waste and optimizing resource use. Additionally, crickets have great potential as an alternative protein source that can support global food security. This study provides important insights into cricket farming, from cage preparation and maintenance to harvesting, marketing the products, and managing the business finances. The findings indicate that a more efficient and sustainable production system can enhance community welfare