Article Per Year (5 Year)
p-Index From 2020 - 2025
0.882
P-Index
This Author published in this journals
All Journal Formosa Journal of Science and Technology (FJST) Jurnal Pengabdian Masyarakat Bestari (JPMB) Innovative: Journal Of Social Science Research International Journal of Contemporary Sciences (IJCS)
Siahaan, Maya
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
The Influence of Job Stress, Organizational Commitment and Compensation on Nurse Retention in General Hospital Sinar Husni Medan Pohan, Yuli Arnida; Brina, Melda; Siahaan, Maya; Chandra, Kuandi; Sanjaya, Mega; Tanady, Darwan
International Journal of Contemporary Sciences (IJCS) Vol. 2 No. 3 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijcs.v2i3.13191

Abstract

Nurse Retention is the company's ability to retain employees who have the potential to remain loyal to the company for a longer period of time. This study aims to determine the effect, work stress, organizational commitment compensation on nurse retention in hospitals. This research is a quantitative study with an associative approach. The population of this study amounted to 80 nurses. In this study, the sample taken was all nurses who were the target of the study, totaling 80 nurses. This study uses multiple linear regression analysis tools equipped with classical assumption tests. Partial analysis results show that job stress, compensation and organizational commitment have a significant effect on nurse retention.
Cultivating Leadership Skills within the Organization Among the Management of Karang Taruna in Helvetia Village Siahaan, Maya; Brina, Melda
Jurnal Pengabdian Masyarakat Bestari Vol. 3 No. 4 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmb.v3i4.8157

Abstract

The implementation of the Community Service activity aims to foster leadership spirit within the Karang Taruna organization in Helvetia Village. This objective aligns with the current and contemporary developments of the times. Additionally, the activity seeks to motivate Karang Taruna members to develop leadership qualities in this millennial era. The execution approach involves utilizing counseling techniques through projectors, seminars, discussion forums, and Q&A sessions. The expected outcome of this activity is not only to provide additional knowledge but also to broaden the insights of Karang Taruna members, which can be specifically applied to hone organizational skills. Moreover, it is anticipated that this activity will assist and enhance their leadership with the latest and millennial-appropriate approaches.
Proactive Marketing Strategy: Exploring Marketing Strategies to Increase Occupancy through a Dynamic Sales Approach at Madani Hotel Medan Siahaan, Maya; Brina, Melda
Formosa Journal of Science and Technology Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v3i1.7888

Abstract

Marketing strategy is an important aspect in the hotel sector to attract visitor interest. The research aims to investigate the marketing strategies implemented by the Management of Madani Hotel Medan to increase occupancy rates and income at the hotel. The focus of the research includes analyzing marketing strategies carried out by the marketing team, as well as identifying the strengths and weaknesses of Madani Hotel in attracting consumers, both those staying overnight and those using meeting room facilities. The research results show that the Madani Hotel marketing team implements various marketing programs, such as Sales Calls, determining hotel rates, preparing new price brochures, promotions through print media, organizing promotional packages, sales trip activities, radio talk shows, travel and company gatherings, shipping birthday cake and souvenirs, afternoon tea with friends, telemarketing to potential contacts, and participation in MATTA FAIR in Malaysia.
Penerapan Digital Marketing Sebagai Strategi Pemasaran Pada UMKM di Kota Medan Brina, Melda; Siahaan, Maya
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.14281

Abstract

Digital marketing memiliki peran penting dalam meningkatkan produktivitas usaha mikro, kecil, dan menengah (UMKM) di Kota Medan. Digital marketing adalah strategi pemasaran yang memanfaatkan media sosial dan platform marketplace untuk memperluas jangkauan pasar dan meningkatkan daya saing UMKM. Penelitian ini bertujuan untuk menganalisis sejauh mana peran digital marketing dalam mendukung pertumbuhan dan perkembangan UMKM di Kota Medan. Metode yang digunakan dalam penelitian ini adalah kualitatif, dengan teknik pengumpulan data melalui studi literatur terhadap penelitian terdahulu yang relevan. Hasil penelitian menunjukkan bahwa sebagian besar pelaku UMKM di Kota Medan masih belum sepenuhnya memahami konsep dan manfaat digital marketing. Oleh karena itu, diperlukan intervensi dari pemerintah daerah, khususnya Pemerintah Kota Medan dan Dinas Koperasi, untuk menyelenggarakan pelatihan dan sosialisasi mengenai pentingnya digital marketing. Dengan adanya dukungan dan bimbingan yang tepat, diharapkan pelaku UMKM di Kota Medan dapat lebih efektif memanfaatkan digital marketing untuk meningkatkan daya saing, baik di pasar lokal maupun internasional. Penelitian ini menyoroti perlunya kerjasama yang erat antara pemerintah dan pelaku UMKM dalam mengadopsi teknologi digital sebagai strategi pemasaran yang vital di era globalisasi.
Digital Marketing sebagai Strategi Pemasaran bagi Pelaku UMKM di Kota Medan Siahaan, Maya; Brina, Melda
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.14282

Abstract

Dengan kemajuan teknologi dan meningkatnya persaingan dalam bisnis, UMKM memerlukan rencana pemasaran yang kuat dan jelas agar berhasil. Penelitian ini bertujuan untuk mengungkap bagaimana strategi pemasaran digital yang diterapkan dapat membantu usaha kecil dan menengah (UMKM) bersaing di era digital di kota Medan. Dengan pendekatan kualitatif, penelitian ini melibatkan wawancara terstruktur dengan manajer atau pemilik UMKM di Medan. Data dikumpulkan melalui observasi, wawancara, dan dokumentasi, kemudian dianalisis melalui tahapan pengumpulan data, reduksi data, display data, dan pengambilan kesimpulan. Hasil penelitian menunjukkan bahwa penggunaan media sosial seperti Instagram, Facebook, TikTok, dan YouTube memainkan peran penting dalam strategi pemasaran UMKM. Jenis promosi seperti diskon, giveaway, kolaborasi dengan influencer, dan iklan berbayar terbukti efektif dalam meningkatkan penjualan dan visibilitas produk. Implementasi strategi pemasaran digital ini terbukti meningkatkan penjualan hingga 30% dan jumlah pengikut media sosial hingga 50%. Temuan ini konsisten dengan data dari Badan Pusat Statistik Kota Medan yang menunjukkan pertumbuhan signifikan di sektor kuliner dan fesyen. Penelitian ini menyarankan UMKM untuk terus mengoptimalkan media sosial dan platform e-commerce, serta merekomendasikan peneliti selanjutnya untuk memperluas sampel dan fokus pada inovasi digital.
Co-Authors Darwan Tanady Kuandi Chandra Mega Sanjaya Melda Brina Pohan, Yuli Arnida