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All Journal AL KAUNIYAH Jurnal Online Mahasiswa (JOM) Bidang Matematika dan Ilmu Pengetahuan Alam Jurnal Riau Biologia BIOMA Jurnal Biologi Tropis BIOEDUSAINS: Jurnal Pendidikan Biologi dan Sains Unri Conference Series: Community Engagement Proceeding Biology Education Conference
L. FIBRIARTI, BERNADETA
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Education Immunology & microbiology Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health

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Journal : Unri Conference Series: Community Engagement

 1 
Standarisasi produk dan strategi digital marketing untuk meningkatkan pemasaran pada UMKM VCO Bertuah Sujarwati Sujarwati; Siti Fatonah; Bernadeta Leni Fibriarti; Silvera Devi Sy; Oswati Hasanah; Arini Arini
Unri Conference Series: Community Engagement Vol 2 (2020): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.2.234-240

Abstract

VCO Bertuah is an MSME in Pekanbaru that produces virgin coconut oil. Bertuah VCO has legality permits in the form of IUMK, NIB and P-IRT Certificate. However, Bertuah VCO does not have a halal certificate, BPOM distribution permit, and product SNI. The marketing of Bertuah VCO products is mostly done online, especially through social media platforms such as Facebook and Instagram. Other digital marketing strategies such as youtube and websites have not been carried out. Based on the results of the activity, it can be concluded that UMKM need assistance to take care of business legality. It is necessary to have active communication between UMKM and government agencies in charge of business licensing. Assistance activities have succeeded in increasing partners' understanding of the business legality management procedures. Assistance activities are very helpful for partners in preparing documents for business legality requirements. Assistance activities increase partners' understanding of digital marketing strategies through the website, instagram and youtube. Assistance activities help partners prepare advertising content in the form of product photos, instagram feed designs, video testimonials, and good ad copywriting.
Kebun Organik Di Masa Adaptasi Kebiasaan Baru Pandemi Covid-19 Dengan Memanfaatkan Sampah Rumah Tangga Rodesia Mustika Roza; Atria Martina; Hari Kapli; Bernadeta Leni Fibriarti; Wahyu Lestari
Unri Conference Series: Community Engagement Vol 3 (2021): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.3.658-664

Abstract

The World Health Organization has designated Covid-19 as a pandemic that causes activities outside the home to be restricted. In order to maintain health during the pandemic, many people are starting to choose foodstuffs produced from organic farming. The purpose of this activity is to provide information and motivation to society for reuse household waste with appropriate technology to produce compost. This service activity was carried out in Air Dingin Village, Bukit Raya District, Pekanbaru. The initial stage conveys material about the importance of maintaining health during the pandemic by consuming organic vegetables and fruits grown in their respective yards. Furthermore, the practice of making compost using the direct-use compost method and composting in a composter pot. Composting that reuses household waste has succeeded in opening up insight into the importance of the community's role in personal and environmental health and the public's understanding that a healthy life doesn't have to be expensive. In this activity, the participants showed their enthusiasm and stated that they would practice and share their knowledge with others in making compost to overcome the problem of household waste. This activity is also beneficial to keep the environment clean, healthy and beautiful.
Co-Authors Arini, Arini Atria Martina Berlyansah, Azizul Cici Sri Wahyuni DARYAT, FIKRI Dea Septiani Delita Zul Delita Zul Delita Zul Delita Zul Dewi Haryanti Fenny Astriani Happy Zatul Munawarah Hari Kapli MAWARTI, INDAH Mufidah Dwi Suci Ningsih Nery Sofiyanti NUR ASYIAH WULANDARI, NUR ASYIAH Nuria Puspita Sari Nuria Puspita Sari Oswati Hasanah Pristiana Aprillia Rafika Fatzuarni Rodesia Mustika Roza Rodesia Mustika Roza Silvera Devi Siti Fatonah Suci Novri Yelti Sujarwati Sujarwati Tetty Marta Linda Tiara Elsita Masni Wahyu Lestari Wirdatul Jannah